Oct 18, 2017 | E-commerce and E-retailing, Mobile, Online advertising, Online video, Viral and buyrals
Walmart is encouraging you to “Be who you want to be” this Halloween in an ad that showcases its new same day pick up feature in its mobile app.
Oct 18, 2017 | E-commerce and E-retailing, Mobile, Online advertising, Online video, Viral and buyrals
Walmart-owned Asda has launched its annual Halloween campaign with a TV ad that uses Shazam to linked to an augmented reality mobile experience.
Oct 18, 2017 | Online advertising, Viral and buyrals
Svedka Vodka has launched an innovative Halloween campaign featuring banner ads that haunt users everywhere they go on the web, until they can lift the curse by infecting their friends instead.
Oct 13, 2017 | Content marketing, Germany, Online advertising, Online video, Viral and buyrals
Burger King pranked cinema goers in Germany this month with an ad that turned the film “IT” into its “longest ad ever” with a punchline that mocked its rival mcDonald’s. See why it’s out video viral of the week below…
Sep 26, 2017 | Content marketing, Search engine marketing, Social media, Viral and buyrals
Google has struck a video partnership with the inventor, influencer and stuntman Colin Furze that demonstrates the weird and wonderful world of search.
Sep 26, 2017 | Germany, Online advertising, Online video, Viral and buyrals
German insurance firm Barmer has taken a novel approach to target young customers with very special hearing test and a viral video.
Sep 8, 2017 | Content marketing, Online advertising, Online video, Social media, Viral and buyrals
Influencer marketing is becoming big business, with 9% of PR and marketing professionals planning to spend £100,000 on influencer marketing over the next 12 months. The study of 600 UK PR and marketing professionals by Takumi found that 39% planned to spend up to...
Sep 1, 2017 | Marketing through gaming, Online advertising, Online video, Viral and buyrals
Square Enix has taken an unusual route to promote its latest video game Life is Strange: Before The Storm with an ad that celebrates the value of best friends (and barely showing the game at all).
Aug 31, 2017 | Online advertising, Online video, Viral and buyrals
Visual Design Studio Soluis has worked with Microsoft HoloLens to showcase its “Augmented Worker”, a system that is being developed for the manufacturing and construction industry.
Aug 18, 2017 | Online advertising, Online video, Viral and buyrals
Volvo set the first-ever Guinness World Record for “Largest Unboxing” in grand style, getting 2 million YouTube views in the process. See why it’s our video viral of the week below…
Aug 18, 2017 | Online advertising, Online video, Viral and buyrals
Volvo set the first-ever Guinness World Record for “Largest Unboxing” in grand style, getting 2 million YouTube views in the process. See why it’s our video viral of the week below… Swedish agency Forsman & Bodenfors, whose “Live Test Series” for the client...
Aug 15, 2017 | Online video, Viral and buyrals
Every year in developing countries seven million children under the age of 18 become mothers. To raise awareness of the issue, child rights organisation Plan International Finland has commissioned a clothing collection that the world should not need – maternity wear for 12-year olds.
Jul 20, 2017 | Online advertising, Online video, Viral and buyrals
British Airways is releasing a new flight safety video featuring some of Britain’s most notable faces, in partnership with Comic Relief. See why it’s our video viral of the week below… The tongue and cheek video sees various stars ‘audition’ for a role in...
Jul 14, 2017 | Australia and New Zealand, Online advertising, Online video, Viral and buyrals
Air New Zealand has become famous for its big budget safety videos that go viral on the internet, but it’s latest is its most ambitious yet. See why it’s our video viral of the week below… The Alice In Wonderland-inspired film features Hollywood stars Cuba Gooding Jr...
Jul 12, 2017 | Online video, Viral and buyrals
Psy’s ‘Gangnam Style’ is no longer the most-watched video on YouTube, after spending five years in the top spot, according to official stats. Psy’s ‘Gangnam Style’ is no longer the most-watched video on YouTube, after spending five...
Jul 10, 2017 | Mobile, Online advertising, Online video, Viral and buyrals
From Ridley Scott’s ground-breaking 1984 Super Bowl commercial to the dancing iPod silhouettes, Apple has made some iconic ads over the decades. It’s latest iPhone 7 campaign aims big with an emotional campaign called ‘The Archives’. Supporting its iPhone 7, the...
Jun 22, 2017 | Content marketing, Online video, Viral and buyrals
Droga’s MailChimp campaign has won one of the 3 top Cyber Grand Prix at Cannes this year. The “Did You Mean MailChimp?” campaign reimagined the brand name in playful and creative ways. The campaign, which launched in January, invented the names MaleCrimp, MailShrimp,...
Jun 21, 2017 | Facebook marketing, Regulation, Social media, Viral and buyrals
As influencers and celebrities post, filter, and hashtag their way to fame and fortune, brands are working with them to reach and communicate with consumers. Influencer marketing on Instagram alone is now a massive $1 billion industry. In April 2017, the FTC sent...
Jun 19, 2017 | Content marketing, E-commerce and E-retailing, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Social media, Viral and buyrals
On Saturday 17th June, mobile advertising experts video intelligence (vi) helped a small Cannes crêperie increase its footfall by over 400%, after conducting an experiment to coincide with the start of Cannes Lions 2017. Agency vi wanted to demonstrate the...
Jun 19, 2017 | Content marketing, Online advertising, Online video, Social media, Viral and buyrals
With Cannes Lions 2017 now underway, YouTube has released their special edition YouTube Ads Leaderboard celebrating the most popular global video ads since last year’s festival. These ads represent 11.8 million hours watched for the whole Leaderboard. The top ads...
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