Aug 11, 2016 | Online advertising, Online video, Viral and buyrals
This new online video campaign from Donate Life uses dark comedy to show how even the “world’s biggest asshole” can do something very positive through organ donation. See why it’s our video viral of the week below… The ad, created by The Martin Agency from American...
Aug 4, 2016 | Online advertising, Online video, Viral and buyrals
Olympic sponsors’ ads have already received the equivalent of over 400 years worth of watch time on YouTube so far, even before the event starts this Friday, according to new research. The study, from YouTube, also features a list of top trending ads that offers...
Jul 12, 2016 | Online video, Viral and buyrals
Samsung has launched a new video camapgin to promote its new TabPro S hybrisd laptop, recruiting popular food blogger Jack Monroe. The campaign aims to capture the different ways the tablet PC can be used by real people. Created by Cheil UK, the campaign is themed...
Jul 11, 2016 | Digital marketing skills, Email marketing, Online advertising, Social media, Viral and buyrals
Microsoft’s latest attempt to recruit the next generation of engineering talent has backfired, as its rather awkward attempts at ‘Millennial speak’ have been roundly mocked on social media. The email went viral after it was shared by Twitter user...
Jul 1, 2016 | Online video, Viral and buyrals
Trailers account for less than one quarter of content shared from film-related websites according to new research. The study, from RadiumOne, also found that action films are the most reliant on trailers, mobile and dark social for sharing. An analysis of over 262,000...
Jun 23, 2016 | India, Online video, Viral and buyrals
A campaign featuring transgender pop band from India has won the second annual ‘Glass’ Award at Cannes Lions, for its work to promote gender equality. Glass: The Lion for Change is devised in partnership with Lean In.Org and launched last year, were also...
Jun 22, 2016 | Online video, Viral and buyrals
The third day of Cannes Lions features talks from Sir John Hegarty, Brian Chesky and Joanna Coles, Samsung, Adobe with Stefan Sagmeister. Watch this video highlight reel capturing key moments below:
Jun 22, 2016 | Online video, Viral and buyrals
Adobe has launched a multi-channel campaign in the UK and US, challenging four digital artists from its Behance artist community to intricately re-create lost, stolen or destroyed art using just Adobe Stock photography. See why it’s our video viral of the week below…...
Jun 13, 2016 | CPG, Facebook marketing, Online advertising, Online video, Viral and buyrals
Kleenex has continued its ‘someone needs someone’ ad campaign with this heart-warming Facebook video ad showing one 11-year old girl’s dedication towards helping dogs find homes. See why it’s our viral of the week below… This video is part of the larger “Someone Needs...
Jun 2, 2016 | China, Content marketing, CPG, Digital marketing skills, E-commerce and E-retailing, Facebook marketing, India, Latin America, Marketing through gaming, Mobile, Online advertising, Online video, Search engine marketing, Social media, Twitter marketing, USA, Viral and buyrals, WhatsApp
Internet users are talking to their phones much more, meaning that brands need to prepare for a hands-free future in digital, according to the annual report from digital guru Mary Meeker. Every year, Meeker’s State of the Internet presentation is used as an industry...
May 31, 2016 | Online video, Viral and buyrals
Mastercard has used its official 2016 UEFA Champions League 2016 sponsor status to launch a Priceless Surprise video featuring Juventus player Gianluigi Buffon and “his most devoted fan”. See why it’s our video viral of the week below… The Italian fan with...
May 23, 2016 | CPG, Facebook marketing, Social media, Viral and buyrals
Last week, a mother’s video clip showing her hilarious reaction to trying on a Chewbacca mask became the most watched Facebook Live video ever. Kohl’s, the US supermarket that sold the toy, quickly made a follow up video, showing how brands need to react...
May 23, 2016 | Online video, Viral and buyrals
With Snapchat set to revive MTV’s Cribs, Hostel World has released a spoof ad with a little help from rapper 50 Cent. 50 Cent has most recently made headlines for going into debt having to file for bankruptcy, has teamed up with a travel site to parody both the...
May 17, 2016 | Online video, Viral and buyrals
In Italy, ‘Umarells’ is the name given to retirees who like to spend their days observing and commenting on the ongoing work in the various construction sites. Burger King decided to make use of them in this new viral campaign… Every day hundreds of people...
May 9, 2016 | CPG, Online advertising, Online video, Viral and buyrals
Forget smart cars – how about smart cats? This new talking feline translation collar from Mars Petcare is real (and not a belated April Fool’s joke). See why it’s our video viral of thw week below… The Catterbox collar was developed by...
Apr 26, 2016 | CPG, Online video, Viral and buyrals
Alessandra Ferri was the youngest ever principal dancer at The Royal Ballet. Thirty three years later, she is now dancing with her younger self thanks to hologram technology in a new ad for No.7. The ad, created by Musion Events, a brings one of the world’s most...
Apr 21, 2016 | Online advertising, Online video, Viral and buyrals
More than three-quarters (77%) of campaigns on YouTube have “a higher return on investment than TV”, according to new research. The Google-owned video site carried out a “meta-analysis” of 56 case studies across eight countries that “shows how...
Apr 20, 2016 | Online video, Social media, Viral and buyrals
Nestle is using Shazam’s visual recognition tools to support the launch of its first connected machine Prodigio. Under the new scheme, Nespresso global print ads, brochures, store displays and other media will be Shazam enabled. By using the camera of their Shazam app...
Apr 19, 2016 | Viral and buyrals
Porsche has launched an interactive hologram print ad that projects a floating 911 car above a tablet… provided the reader does a spot of origami first. Working with ad agency Cramer-Krasselt, the automaker is running a special spread in about 50,000 copies of Fast...
Apr 15, 2016 | Online advertising, Online video, Viral and buyrals
Adobe has launched a new video ad aimed at marketers and brands, which plays on the high profile ad blocking industry debate. See why it’s our video viral of the week below… Featuring two friends on a hiking trip that takes an unexpected turn, the pair find themselves...
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