Dec 10, 2015 | Content marketing, Online video, Viral and buyrals
YouTube has assembled a list of the top ten trending videos of the year, based on “views, likes, shares, searches, parodies, remixes and responses.” Altogether, these ten videos account for over 500 million views and the firm has put together its annual Rewind video...
Dec 10, 2015 | Facebook marketing, Social media, Viral and buyrals
With “Star Wars: The Force Awakens” hitting cinemas worldwide next week, new data looks into how Facebook reacted to the final trailer in October, and how marketers can use social media data to plan future campaigns. The infographic from DataSift and Fuel Intelligence...
Dec 4, 2015 | Viral and buyrals
Castrol is running a video viral campaign that pits top drivers to race ‘blindfolded’ in real cars on a virtual reality course, bring in Top Gear’s The Stig for its latest instalment. See why its our video viral of the week below: This world first...
Nov 30, 2015 | Content marketing, Online advertising, Online video, Social media, Viral and buyrals
From mystery X-rays to disobedient dogs, 2015 was another big year for video viral marketing case studies. Marketing stunts, long-form storytelling and cute animals (naturally) featured heavily this year. Perhaps more telling was the number of ads seeded on Facebook rather than YouTube, as the social network becomes the go-to place for sharing videos. To round off the year, we’ve assembled our 25 favourite virals from around the world for your viewing pleasure…
Nov 30, 2015 | Mobile, Online advertising, Online video, Viral and buyrals
One of the big Super Bowl ads to air during half-time was a hilarious bit featuring Liam Neeson spoofing his super-spy role in Taken, Bryan Mills. The ad went on to become a massive hit on YouTube, getting 80 million views for SuperCell’s Clash of the Clans mobile...
Nov 30, 2015 | China, Online video, Viral and buyrals
This tear-jerking ad from MetLife Hong Kong is a tribute to the sacrifices parents make for their children on a daily basis. The ad became hugely popular on YouTube, getting 27 million YouTube and Facebook Video views for the life insurance firm. Titled...
Nov 30, 2015 | Viral and buyrals
A year after its controversial advert showing a Christmas Day truce on the Western Front, Sainsbury’s called upon the powers of children’s writer Judith Kerr to create a heart-warming Christmas ad that rivaled John Lewis’ festive campaign....
Nov 27, 2015 | Online advertising, Online video, Viral and buyrals
How well do children know their own mothers? To celebrate Mother’s Day 2015, Pandora Jewelry launched a new spot that put this to the test in this heart-warming viral video that garnered 17 million YouTube views. Entitled “The Unique Connection” and made in house, the...
Nov 27, 2015 | Online advertising, Online video, Viral and buyrals
DC Shoes’ video of stunt rider Robbie Maddison riding giant waves in Tahiti on a converted dirt bike became one of the most shared video virals of the year, getting 20 million YouTube views. Robbie “Maddo” Maddison’s “Pipe Dream,” gave the world a chance to...
Nov 27, 2015 | Online advertising, Online video, Viral and buyrals
Cristiano Ronaldo, the biggest athlete in the world is hiding in plain sight. Would you have noticed? This viral marketing prank for fashion headphones ROC Live Life Hard, became one of the most shared ads of the year as a mystery footballer dazzled a Spanish town...
Nov 25, 2015 | CPG, Facebook marketing, Online advertising, Online video, Social media, Unilever - Research, tips and news for marketers, Viral and buyrals
What would you do on your first day in an incredibly hot office? This viral from Unilever, in collaboration with Upworthy, helped to highlight global warming with a smart marketing stunt that got people sharing on Facebook in droves. See why its our video viral of the...
Nov 24, 2015 | CPG, Online video, Viral and buyrals
Straight from out of left field, Loctite’s first-ever Super Bowl ad succeeded in getting people to talk about the brand. The 52-year old glue brand spent its entire annual budget on one Super Bowl commercial- priced at $4.5m for a 30 second slot. This case study...
Nov 24, 2015 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages, Online advertising, Online video, Social media, Viral and buyrals
At the 2015 Super Bowl, McDonalds certainly took the prize for most innovative digital aspect of a campaign, with a two-pronged social media strategy to get people engaging with the brand while watching the game. The fast food chain used its 2015 ad to announce that...
Nov 24, 2015 | Facebook marketing, Online advertising, Viral and buyrals
One of the most viewed videos of 2015, this Italian ad from Facebook page Fanpage certainly provoked discussion in its attempts to tackle domestic violence through a controversial social media experiment. The ad is from from Ciaopeople Media Group, a publisher that...
Nov 24, 2015 | CPG, Online advertising, Online video, Viral and buyrals
This tale of a disabled puppy and his relationship with his owner, took the social web by storm, building a huge new Facebook following for Kleenex. The Kimberly-Clark tissues brand posted a Facebook video featuring Chance, a dog with a disability. The short...
Nov 23, 2015 | CPG, FMCG digital marketing food and beverages, Social media, Viral and buyrals
Cadbury’s is running a new ad campaign to find a new Milk Tray man as part of a campaign to mark the 100th anniversary of the iconic chocolate selection box. London based creative agency Gravity Road has been appointed by global food and beverage conglomerate...
Nov 23, 2015 | Online advertising, Online video, Viral and buyrals
“Wildling/ You make my heart sing!” With its copious measures of sex, violence and bad language, you’d think Game of Thrones wasn’t suited to a Broadway musical format. And you’d be right. But this spoof video in aid of USA Comic Relief, that paired Coldplay’s Chris...
Nov 20, 2015 | Online advertising, Online video, Viral and buyrals
A cute commercial for Android featuring clips of unlikely animals playing together is the most shared ad of 2015, according to data released today by video ad tech company Unruly. Data analysis of 1,300 ads proves that 2015 was a highly emotional year for video ads....
Nov 20, 2015 | Online video, Viral and buyrals
In February 2015, Google’s Android ramped up the cuteness overload for its follow up ad to ‘Be Together, Not The Same’. But by pairing unlikely animals, the mobile operating system drove home a powerful message that helped it become the most shared ad ever. Directed...
Nov 20, 2015 | Online advertising, Online video, Viral and buyrals
Winner of 8 Cannes Lions including Integrated & Titanium, this public service announcement YouTube video challenges us to open our eyes to our bias and prejudice. The ad, created by the Ad Council, R/GA, Unilever and other corporate and non-profit partners, shows...
