Sep 17, 2015 | Australia and New Zealand, Content marketing, Online advertising, Online video, Social media, UK, USA, Viral and buyrals
News Corp has bought Unruly for $176m, a UK-based video ad tech firm, giving the media giant the ability to monitor and predict viral ads. The Rupert Murdoch-controlled News Corp will pay $90m (£58m) in cash to Unruly and another 89m (£56m) if the company meets...
Sep 11, 2015 | Online advertising, Online video, Social media, Viral and buyrals
England sponsors O2 have released a new animated advert to drum up support from supporters, along with a social media campaign. The 2 minute video, which you can watch below, shows Chris Robshaw, Mike Brown and Courtney Lawes striding across England as the nation...
Aug 27, 2015 | Online advertising, Viral and buyrals
Here are the top digital marketing data and case studies that caught our eye. The Sun now least visited UK newspaper site after paywall The Sun has published its first website traffic figures for two years, indicating that it is the least visited UK national newspaper...
Aug 27, 2015 | CPG, Online video, Unilever - Research, tips and news for marketers, Viral and buyrals
Unilever has started a new ‘Selfmaker’ campaign from AXE that showcases men who have made their dreams a reality. The series of YouTube videos kicks off with the release of a manifesto video that defines the Selfmaker archetype – a guy who doesn’t just climb the...
Aug 19, 2015 | CPG, FMCG digital marketing food and beverages, Online video, Viral and buyrals
AINZ&TULPE, the largest cosmetics shop in Japan created an interactive shop window experience providing multilingual support for shoppers looking for a makeup experience that doesn’t get lost in translation. See why it’s our video viral of the week below…...
Aug 5, 2015 | E-commerce and E-retailing, Online video, Viral and buyrals
Very has created a ‘shoppable’ YouTube video ads in the UK, featuring Rizzle Kicks singing a cover of ‘Summertime’. See why its our video viral of the week below. The track was originally sung by DJ Jazzy Jeff and Will Smith in the guise of the The Fresh...
Jul 21, 2015 | Online advertising, Online video, Viral and buyrals
In a social experiment, Lotus Bakeries paired random people up for coffee meetings. See why it’s our viral of the week below… People in Spain were invited to take part via a Facebook app, booking a time when they could have a ‘blind date’ over a cup of coffee. Lotus...
Jul 9, 2015 | Viral and buyrals
Here are the top digital marketing data and case studies that caught our eye. The anatomy of a perfect checkout page (infographic) A well-executed checkout page process can significantly boost sale conversions – turning shoppers into buyers and stopping them...
Jul 8, 2015 | Online advertising, Online video, Viral and buyrals
A quarter of ad agencies are now using video ad components in most of their camapigns, marking an increase of 456% in just three years, according to new research. Now in its third year, the 2015 BrightRoll UK Agency Survey polled UK advertising agencies to gain...
Jun 23, 2015 | Content marketing, CPG, Online video, Regulation, Viral and buyrals
A popular YouTube star has hit out at Lush after losing his decade-old domain to the cosmetics retailer. View his protest video posted on a new YouTube domain here: Matthew Lush has been using the YouTube address youtube.com/lush since 2005, but has found that fans...
Jun 15, 2015 | Online advertising, Online video, Viral and buyrals
Organic food retailer Biocoop wanted to push their ethical farming message to a wider digital audience- but stay core to their values by keeping carbon emissions to a minimum. This corporate social responsibility case study looks at how the firm produced the most...
Jun 10, 2015 | Brazil, CPG, Latin America, Online video, Viral and buyrals
Nivea wanted to find a fun and memorable way to teach Brazillian kids (and parents) about the importance of sunblock, so they worked with FCB Brazil to create dolls that burned when exposed to the sun… and filmed their reactions. See why it’s our video viral of the...
May 14, 2015 | CPG, FMCG digital marketing food and beverages, Viral and buyrals
Nestlé is rebranding KitKats as “YouTube Break” for a limited run of 600,000 bars in the UK. The Google-branded chocolate bars are the first of a series of 100 million differently-branded biscuits that will be produced as part of a new Nestlé campaign....
May 1, 2015 | Online video, Viral and buyrals
In a follow up to its successful ‘Be More Dog’ campaign, mobile network O2 used social media to promote a ‘cat casting’ session to find the UK’s happiest cat. See why it’s our video viral of the week below. The mobile network held the audition to find a star in...
Apr 30, 2015 | Viral and buyrals
Here are the top digital marketing data and case studies that caught our eye. Ad retargeting ‘performs better than search or email’ (infographic) Retargeting has grown in popularity as marketers use consumers’ previous Internet actions to encourage them to make a...
Apr 28, 2015 | CPG, Online advertising, Online video, Social media, Viral and buyrals
Vileda has launched a social media campaign on Facebook and Twitter, encouraging viewers to place bets on which baby will win in their crawl across a freshly mopped floor. See why it’s our video viral of the week below… In a series of four videos, the household...
Apr 22, 2015 | Mobile, Social media, Viral and buyrals
PETA is working with challenge based app, FightMe, to launch an online anti fur protest. Following its hugely successful ‘Rather Go Naked Than Wear Fur’ campaign showing millions the cruel truth behind fur, PETA, the world’s largest animal rights...
Apr 16, 2015 | Online video, Viral and buyrals
Sheba has launched a new cat food product, turning to YouTube and its love of all things feline to win over consumers with a short form video. Cat owners can snap the servings apart, peel open the package and serve their cat one single serving, which are are...
Apr 13, 2015 | Online advertising, Viral and buyrals
Marketing entails more than just reaching the right person at the right time. Google and YouTube data looking at messages about diversity and equality for the LGBT community highlights some interesting results for Burger King and Honey Maid in the US. As more and more...
Apr 8, 2015 | Mobile, Online advertising, Online video, Viral and buyrals
How do you stop a YouTube viewer from skipping your ad after 5 seconds? When all else fails, how about a little reverse psychology? This original and engaging ad from Android pokes fun at the whole skippable ad culture with an amusing animation that has proved a hit...
