Mar 25, 2015 | Online video, Viral and buyrals
Mars Petcare has teamed up with BuzzFeed to create a new campaign promoting its latest ‘Snacky Mouse’ cat toy. See why it’s our video viral of the week below. Mars Petcare, owner of the Temptations cat treat brand, worked with Buzzfeed to create a game, ‘Snacky Mouse...
Mar 19, 2015 | Online advertising, Online video, Viral and buyrals
Here are the top digital marketing data and case studies that caught our eye. A day in the life of a YouTube star: Film sheds light on ‘Internet famous’ What is it like to be ‘YouTube Famous’? A new documentary, dubbed The Creators, takes a look behind the scenes of...
Mar 16, 2015 | Online video, Viral and buyrals
What is it like to be ‘YouTube Famous’? A new documentary, dubbed The Creators, takes a look behind the scenes of some of the most influential Vloggers in the UK today. Watch the 30 minute film here: Zoella,TomSka, and NikiNSammy star in the film, exploring the ups...
Mar 4, 2015 | Online video, Viral and buyrals
All too often, YouTube ads are not tailored to pre-roll- meaning that viewers are likely to skip because they are given little incentive to continue watching. This funny new ad series from US car insurance firm Geico generated 725,000 unaided YouTube views in one day...
Mar 3, 2015 | Social media, Twitter marketing, Viral and buyrals
Last week, social media was divided over one explosive issue- just what colour was #thedress? The optical illusion created by a blue and black (or white and gold) dress became the biggest web phenomenon of the year so far. So how did brands respond? We look at the...
Feb 26, 2015 | Viral and buyrals
Here are the top digital marketing data and case studies that caught our eye. Top digital countries: Singapore and Sweden lead the way As digital technology becomes more accessible worldwide, which countries are most advanced and which are growing the fastest? This...
Feb 23, 2015 | CPG, FMCG digital marketing food and beverages, Online video, Viral and buyrals
Domino’s Pizza has launched an spoof app that ‘translates’ the rumblings inside users tummies, running a 60s science show parody video demonstrating how the system works. See why its our video viral of the week below… The app, which uses what Domino’s is calling...
Feb 12, 2015 | Online advertising, Online video, Viral and buyrals
Here are the top digital marketing data and case studies that caught our eye. More than cars and cleavage? How the LADBible got more Facebook fans than BuzzFeed The LADBible has become a social media phenomena, with brands such as Pot Noodle and Sky’s Now TV paying...
Feb 10, 2015 | Online advertising, Online video, Viral and buyrals
Luis Suarez is a controversial footballer- so how do you sell a sports brand on his image? This new Adidas’ takes a bold move to embrace the ‘haters’- which appears to have paid off. See why it’s our video viral of the week below… Featuring Gareth Bale, Luis...
Feb 6, 2015 | Content marketing, Online video, Viral and buyrals
Children and teenagers are now more likely to know YouTube vloggers than film stars, but a new survey suggests their influence on spending habits isn’t as influential as brands and traditional media companies think. The new study from GlobalWebIndex is based on its...
Feb 3, 2015 | Online video, Unilever - Research, tips and news for marketers, Viral and buyrals
At last Sunday’s Super Bowl, NBC charged an eye-watering $4.5m for a 30-second TV spot- so brands have to use their time very wisely and adopt digital channels to amplify their message. We look back at the eight best (and one of the worst) Super Bowl ads of...
Jan 12, 2015 | Online video, Viral and buyrals
With the runaway success of ‘Ice Bucket Challenge’ videos and ‘No Make Up Selfies’, the BBC recently looked at the key elements that help a brand go viral. View the video below; There are millions of cute cats, funny fails and shocking moments posted on social media...
Jan 7, 2015 | Content marketing, CPG, FMCG digital marketing food and beverages, Online video, Unilever - Research, tips and news for marketers, Viral and buyrals
Unilever’s Marmite is resurrecting its controversial animal rescue spoof as part of a ‘mockumentary’ campaign with a strong digital element. The tongue-in-cheek fake documentary is only available online, promising to lay bare the “continuing scourge of Marmite...
Jan 7, 2015 | Content marketing, Viral and buyrals
Fisher-Price started the new year documenting the births of the first babies of 2015, getting more than 2 million views since its release on New Year’s Day. See why its our video viral of the week below… The 90-second video by Fisher-Price, “Wishes for Baby,”...
Dec 23, 2014 | Content marketing, CPG, E-commerce and E-retailing, Facebook marketing, FMCG digital marketing food and beverages, Marketing through gaming, Mobile, Online advertising, Online video, Search engine marketing, Social media, Twitter marketing, Viral and buyrals, WhatsApp
2014 was another big year for digital marketing, with Facebook buying WhatsApp, the rise of the ‘Internet of Things’ and mobile growth skyrocketing. This was the year that programmatic ads went mainstream, native ads got smarter and online ad revenue...
Dec 19, 2014 | Online advertising, Social media, Twitter marketing, Viral and buyrals
As 2014 draws to a close, we look as some of the biggest marketing blunders of the year. From Amazon’s Fire Phone flop and Apple’s U2 fiasco to Facebook’s drag queen name ban and McDonalds terrifying new mascot, there were plenty of mistakes from...
Dec 10, 2014 | E-commerce and E-retailing, Online video, Viral and buyrals
The UK’s most enjoyed and best-loved Christmas TV advertising of 2014 is John Lewis’s Monty the Penguin, according to research carried out by Millward Brown. Lidl’s Surprises ad proved to be the most persuasive, with respondents saying it made them more likely to buy...
Dec 1, 2014 | Facebook marketing, Online advertising, Online video, Social media, Viral and buyrals
From an avalanche of ice buckets to World Cup fever, 2014 was another big year for video viral marketing case studies. As mobile sharing went mainstream, it was charities that achieved some of the year’s biggest success stories with the ‘No Make Up Selfie’ and the...
Nov 20, 2014 | E-commerce and E-retailing, Online advertising, Online video, UK, Viral and buyrals
Asos’ latest marketing campaign for its autumn/winter collection generated nearly half a million views in a week. See why its our video viral of the week below… An interactive video on YouTube that lets users choose to view scenes in red, yellow green, blue or...
Nov 19, 2014 | Online video, Viral and buyrals
Just what is it like to be a woman walking the streets of New York City alone? This controversial video from non-profit organisation Hollaback! filmed the real-life reactions of men as a woman walks around the city. This case study looks at how the video put street...
