Nov 6, 2014 | Online video, Twitter marketing, UK, Viral and buyrals
The annual John Lewis Christmas ad has become as much a part of a UK Christmas as Mince Pies, Santa Claus and woolly jumpers. This year, the retailer opted to preview its £1m ad on digital channels YouTube and Twitter first, ahead of its TV debut over the weekend. The...
Nov 5, 2014 | E-commerce and E-retailing, Social media, Twitter marketing, USA, Viral and buyrals
As retailer Target gets a leap in its digital coverage thanks to an unsuspecting teen heartthrob, what should other brands (and their staff do) when they’re thrown into the spotlight? Or was it all a viral marketing ploy in the first place? Ecommerce marketing just...
Oct 30, 2014 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Social media, Viral and buyrals
To coincide with Halloween, Oreo created a cute stop-motion ad featuring a mad sceintist’s lab and his creations- the ‘Nomsters’. See why it’s our video viral of the week below… 360i and Oreo-ownder Mondelez collaborated with designer Lori Nix and production company...
Oct 24, 2014 | Australia and New Zealand, Online video, Viral and buyrals
Most flight safety videos can be tedious affairs, but this new video from Air New Zealand transports us to Middle Earth, with a host of stars from the new Hobbit movies adding new meaning to ‘elf and safety’. The video will be progressively rolled out across Air New...
Sep 26, 2014 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Viral and buyrals
Continuing the success of its Super Bowl ‘Puppy Love’ commercial, Budweiser’s new corporate social responsibility campaign carries another canine theme… and a powerful anti-drink drive message. See why it’s our video viral of the week below. The new YouTube ad,...
Sep 12, 2014 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Viral and buyrals
Three London bus shelters have been transformed into tweet activated vending machines as part of a promotion for Walkers’ ‘Do Us a Flavour’ campaign… featuring a virtual Gary Lineker. See why it’s our video viral of the week below… By tweeting @Walkers_busstop, along...
Sep 3, 2014 | Australia and New Zealand, Online video, Viral and buyrals
To promote its latest film ‘Into the Storm’, Roadshow Films ran an augemeted realuity poster campaign in Sydney that turned a few heads. See why its our video viral of the week below… The digital out-of-home (DOOH) campaign ran as part of a multi-media promotion to...
Aug 19, 2014 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Social media, Viral and buyrals
Miller Lite has embarked on a user generated content campaign, encouraging fans to submit their own summer photos with the beer brand with the promise of turning the best ones into a nationwide TV campaign. This case study looks at how the campaign’s hashtag...
Aug 19, 2014 | Online video, Social media, Viral and buyrals
In July 2014, Charity ALS started a small scale internet challenge that ended up reaching all the way to the White House. This case study looks at how the ‘Ice Bucket Challenge’ led to record donations to the charity, raising some $15.6m in contributions to the group...
Aug 19, 2014 | Content marketing, CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Social media, Viral and buyrals
Fanta is using 6 second video platform Vine to create a weekly digital comedy series, “Fanta For The Funny,” aimed at teenagers and young adults. View the first episode below: CollegeHumor's Favorite Funny Videos The Coca-Cola owned firm is investing...
Aug 18, 2014 | Germany, Online advertising, Viral and buyrals
With bushy beards coming back into fashion, how does a shaving brand get rugged hipsters back on their side? This viral video from Wilkinson Sword Germany explains why the hirsute look might not be as fatherly as you might think. See why it’s our video viral of the...
Aug 12, 2014 | Online video, Search engine marketing, Viral and buyrals
Whether it’s a Chihuahua dancing to Katy Perry or a wedding dance to a dubstep anthem, viral videos can provide a surge in sales for any songs featured, according to new research. When a video gets posted online, there’s no telling whose hands it can fall into or how...
Aug 7, 2014 | Online advertising, Viral and buyrals
Here are the top digital marketing data and case studies that caught our eye. 12 big data myths busted (Infographic) Big data has quickly established itself as key to enabling the next great leaps in marketing evolution, but the industry is hampered buy a lack of...
Jul 31, 2014 | Viral and buyrals
Marketing technology company Unruly have released figures showing that an Activia yoghurt advert featuring Shakira has overtaken Volkswagen’s 2011 Super Bowl ad “The Force” to become the most-shared ad of all time. “La La La” by Shakira...
Jul 9, 2014 | Brazil, CPG, FMCG digital marketing food and beverages, Germany, Social media, Twitter marketing, Viral and buyrals
Germany’s spectacular 7-1 semi final victory over Brazil last night broke many records, including some on social media- with many brands joining the conversation. This YouTube ad for a German Radio station summed up the night: The game attracted a staggering 35.6...
Jul 8, 2014 | CPG, Online video, Viral and buyrals
Who knew a party to celebrate a girl’s first period would be so awkward? This taboo-breaking ad from tampon subscription service HelloFlo has taken the web by storm. See why it’s our video viral of the week below… The HelloFlo service works by encouraging its...
Jun 30, 2014 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Unilever - Research, tips and news for marketers, Viral and buyrals
Unilever, Coca-Cola, WPP and BBDO Worldwide have been named the most effective marketers in the world, according to Effie Worldwide. Unilever was awarded with the title ‘most effective marketer’ for the third consecutive year, while WPP also scored a three-peat for...
Jun 23, 2014 | Online advertising, Online video, Viral and buyrals
The film jury at the Cannes Lions International Festival of Creativity granted two Grand Prix awards at this year’s festival, giving equal honours to Harvey Nichols’ “Sorry I Spent It on Myself” and Volvo’s “Epic Split.” Ad agency...
Jun 23, 2014 | Online advertising, Online video, Viral and buyrals
Scooping joint top honour at this year’s Cannes Festival, this Volvo video featured movie star Jean-Claude Van Damme doing an improbable-looking split between two moving trucks. This case study looks at how the ad married celebrity and the ‘wow’ factor to...
Jun 23, 2014 | Online advertising, Online video, Viral and buyrals
This “Sound of Honda — Ayrton Senna 1989” ad from from Dentsu Tokyo, caught the eye of the judges at Cannes Lions 2014. We look at how the video went viral, getting over 4 million views for recreating a moment of sporting history with a sound and...
