Feb 22, 2013 | Online video, Russia, Viral and buyrals
Russian news broadcaster RT’s footage of the Siberian meteor blast has become the most watched video in 2013 on YouTube, and pipping ‘Gangnam Style’ as the fastest growing viral ever. The blast, which hit Russia’s Chelyabinsk region on the morning of...
Feb 20, 2013 | E-commerce and E-retailing, Online advertising, Online video, Social media, Viral and buyrals
This clever little marketing campaign created a 13% sales boost for a small book shop in Switzerland. With more travel research being conducted online, the Travel Book Shop highlighted the limits of the internet with a video showing a crashed Google Streetview car-...
Feb 13, 2013 | Australia and New Zealand, CPG, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Viral and buyrals
Amid growing uncertainty about the origin of mass-produced food, this timely McDonald’s app turns users iPhone’s into an ingredient tracker. See why it’s our viral of the week below… McDonalds partnered with DDB, Sydney to launch the TrackMyMacca’s app in...
Feb 1, 2013 | Online advertising, Online video, Viral and buyrals
A Sodastream commercial has become a hit on YouTube, after being banned from an upcoming Super Bowl spot by broadcaster CBS for mocking rivals Coca-Cola and Pepsi. The banned version is now on YouTube, and has amassed around 2 million views to date. CBS rejected the...
Jan 30, 2013 | India, Online advertising, Online video, Viral and buyrals
Nestlé has launched a new video campaign in India featuring dancing babies- seeding the ad on YouTube ahead of its first TV broadcast and getting 1.5m views in the process. See why it’s our viral video of the week below… The campaign, created by agency JWT Delhi,...
Jan 23, 2013 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Online video, Social media, Viral and buyrals
Going beyond the usual ‘like us a we’ll give you a discount’ tactic of many brands, last year Heineken offered to inflate one green balloon in its office for every new ‘like’ it got on its Brazilian fan page. The simple execution proved to be incredibly...
Jan 22, 2013 | CPG, Online video, Viral and buyrals
As Lance Armstrong falls from grace (and Nike’s sponsorship roster), another controversial sporting figure has made a return to the sports brand’s video ads. Tiger Woods battles Rory McIlroy in this humourous golfing tee-off where ‘no cup is safe’. See why it’s...
Jan 14, 2013 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Viral and buyrals
Skittles has become known for their off the wall advertising, but this new Australian ad boggles the mind (quite literally). The ‘Telekinize The Rainbow’ Facebook app lets users control a single Skittle with their mind… or does it? Find out why its our video...
Jan 10, 2013 | Content marketing, Facebook marketing, FMCG digital marketing food and beverages, Online video, Social media, Viral and buyrals
Dutch beer giant Heineken went social with this campaign, challenging two men to meet someone from every country in the world in one city, Amsterdam- all with a little help from Facebook volunteers of course. See why its is our video viral of the week below… What if...
Dec 21, 2012 | Content marketing, CPG, E-commerce and E-retailing, Facebook marketing, Marketing through gaming, Mobile, Online advertising, Online video, Regulation, Search engine marketing, Social media, Viral and buyrals
To round off 2012, we bring you our collection of top stories that shaped the digital landscape. It was an amazing year, with the continued speed of change towards a more digitally centric society: the rise and rise of social, the migration to mobile, the rising value...
Dec 20, 2012 | Online advertising, Online video, Viral and buyrals
Ads placed in short video clips, such as popular cat videos, are more effective than when paired with long-form content, according to a new study. The research, from AOL, indicates that viewers see conventional ad spots in longer videos as an interruption. However,...
Nov 23, 2012 | Viral and buyrals
As 2012 comes to a close, we look back at some of the biggest online video virals of the year. This week, we look at the hugely successful (and rather controversial) ‘Kony 2012’ campaign, that raised a huge amount of awareness about the plight of children caught up in...
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