Visa runs first ever UK Christmas TV advert
Visa announces the launch of its first ever UK festive TV advert created by Saatchi & Saatchi, encouraging the nation to visit their local high street this Christmas.
NatWest campaign highlights inspirational female business owners
In collaboration with NatWest and Zenith, Oath has launched a new platform titled Women Who Made Me and an exclusive video campaign brokered and managed by Zenith that will be hosted on HuffPost UK. The campaign delves into the stories behind successful female business owners and the women who supported them to the top.
Stella Artois stunt promotes ‘Joie de Bière’ philosophy
Stella Artois has launched a new brand campaign, encompassing TV, cinema, social, digital, out-of-home, print and PR.
Viral publisher Unilad could be up for sale after owner goes into administration
The parent company of Unilad is going into administration with debts of more than £6m owed to various parties, resulting in the popular digital publisher of viral content attracting bids.
Creative protection or ‘link tax’? EU votes for controversial internet copyright law
The European Union Parliament voted has overwhelmingly to approve a copyright reform that have been criticised for being harmful to an open internet.
Burger King puts social first with £20K chicken competition
Burger King has launched a new social media campaign in the UK, marking the first project from its new creative agency BBH London.
Influencers go mainstream: YouTube star Joe Sugg on BBC’s Strictly
Influencer marketing has become big business in recent years, particularly in reaching a younger audience, but one YouTuber looks set to bridge the demographic divide by taking part in primetime TV show ‘Strictly’ on the BBC.
YouTube goes boxing: KSI v Logan Paul fight ends in a draw
A much-hyped boxing fight between rival YouTubers KSI and Logan Paul has ended in a draw.
Social media stars investigated for not labelling commercial posts
The Competition and Markets Authority (CMA) is investigating celebrities and social media influencers for failing to disclose brand deals, as influencer marketing becomes a more popular way of brands reaching audiences.
Bud Light launches viral magical wizard campaign
Bud Light has launched the next phase of its viral Dilly Dilly campaign, featuring a magical wizard. The new ad celebrates the fun, light-hearted personality of the brand whilst continuing to focus on the brand’s biggest innovation in 2018; Bud Light bottles. The...Video viral of the week: Star-studded L’Oreal miniseries tackles grey hair
L’Oreal is working with Helen Mirren and Andie Macdowell to promote its ‘Magic Retouch’ products as the solution to grey roots via a humorous campaign.
Video viral of the week: Security team hack into family’s Alexa
As one of the most dominant smart devices on the market, do we really know what, and who, we’re welcoming into our homes when purchasing a secondhand Amazon Echo? In this video, online security experts vpnMentor investigated the accessibility of Amazon Echo by hacking into one unsuspecting family’s device – highlighting how easily it could be tampered with.
Mars pulls all ads from YouTube amid drill music controversy
Mars has removed all advertising from YouTube after the confectionery firm’s ads appeared alongside drill music videos on the streaming platform, which have been linked to violent crime in London.
Hate content ban: YouTube, Facebook, Spotify and Apple clamp down on Infowars host
Online media giants including Google and Facebook are to restrict content from Alex Jones, a right wing political pundit, and his blog Infowars, for breaching their guidelines in a move against “hate content”.
Cricket World Cup launches marketing campaign for ‘public ballot’ tickets
The ICC Cricket World Cup 2019 has launched its Public Ballot, backed by an inclusive marketing and PR campaign called ‘Are you in?’, ahead of the competition hosted in England and Wales next year.
Instagram rich list: Kylie Jenner claims to spot
Reality TV star Kylie Jenner has been named the highest earner on an Instagram rich list, estimated to make $1m (£760,000) per sponsored post.
KFC’s bizarre Facebook Live stream attracts 1m cat lovers
KFC partnered with Super Deluxe to run a four-hour live stream of cats exploring a model of the brand’s mascot and founder Colonel Sanders.
McDonald’s wins brand World Cup as food companies get most buzz
France may have lifted the Jules Rimet trophy, but they were not the only winners as big brands basked in World Cup glory, according to new research.
World Cup ads 2018: Visa, Mars and Lidl get the most kick from their creative
The most effective World Cup ads tell relatable stories that capture the joyful spirit of the event, and celebrities and big budgets are no passport to success, according to new research.
Marketing and sport: which industries benefit most from big events?
Brands selling everything from recipe books to video games are set to win big during this summer’s sports season, as major sporting events boost online traffic across a broad range of sites, according to new research.
