Jan 10, 2018 | Online advertising, Online video, Social media, Viral and buyrals
Influencer marketing has become big business, as vloggers starts to garner huge social media followings and brands take notice. One Productions, a video production company based in Dublin, Ireland has put together an infographic looking at some key influencer marketing stats for 2018.
Dec 19, 2017 | Content marketing, Viral and buyrals
From back-flipping robots to one teen’s Twitter quest for free nuggets, technology took us in some strange directions during 2017. In this special article, we celebrate the 12 weirdest news stories of the year.
Dec 14, 2017 | E-commerce and E-retailing, Online advertising, Online video, Viral and buyrals
Aldi has surpassed expectations and takes first place in the top 10 TV ads of Christmas 2017, according to new research.
Dec 13, 2017 | Online advertising, Online video, Viral and buyrals
Kia Motors is running a new campaign designed showcasing important life moments for families both inside and outside of the car, and drive brand uplift for the new Kia Stonic. The collaborative team created a multichannel video, editorial and branded content campaign...
Dec 6, 2017 | Content marketing, CPG, Facebook marketing, Mobile, Online advertising, Online video, Search engine marketing, Social media, Viral and buyrals
From Super Bowl boycotts to voice search pranks, 2017 marked another big year for video viral marketing case studies. Personalised ads, uplifting tales of unity and subverting ad formats were key themes this year. To round off the year, our team has assembled our 25 favourite virals from around the world for your viewing pleasure…
Dec 5, 2017 | Content marketing, Online advertising, Online video, Viral and buyrals
Car maker Kia created an interactive slapstick ad to promote its Niro range at this year’s Super Bowl, starring Melissa McCarthy.
Dec 5, 2017 | Online advertising, Online video, Viral and buyrals
US car insurance firm Geico continued its subversive YouTube pre-roll ads with another comical premise—ads that were condensed for your viewing convenience. Meaning they actually got crushed by a giant Geico logo.
Dec 5, 2017 | Content marketing, Online advertising, Online video, Viral and buyrals
YouTube has announced the top ten Christmas ads of 2017 in the UK. John Lewis’s ‘Moz the Monster’ Christmas ad tops YouTube’s annual festive leaderboard in the UK this year, according to league tables revealed today.
Dec 5, 2017 | Online advertising, Online video, Viral and buyrals
This fun campaign by TBWA\Raad for Connect Boundless in Lebanon showed people doing the Ice Bucket Challenge and the Harlem Shake long after they were popular.
Dec 5, 2017 | Viral and buyrals
Agency Heimat made this weird and wild ad, violently celebrating the gift of failure for Hornbach, the German home improvement store.
Dec 4, 2017 | Online advertising, Online video, Viral and buyrals
George Clooney continued his endorsement of the Nescafe coffee brand with a new viral ad that saw the actor appear in scenes from classic films like Psycho, Easy Rider, Smokey and the Bandit, the first Muppets movie, Planes, Trains & Automobiles and Seabiscuit.
Dec 4, 2017 | Online video, Viral and buyrals
This ad for the Volvo XC60 was one of the most eye-catching automotive ads of 2017, sweeping through a woman’s entire lifetime in three minutes to emphasise the car’s safety features.
Dec 4, 2017 | Content marketing, Online advertising, Online video, Viral and buyrals
2017 was a year of mighty political upheaval, and this Oscars ad series from The New York Times urged consumers to value, and pay for, the truth that journalism uncovers.
Nov 14, 2017 | Online advertising, Online video, Viral and buyrals
Brands will be spending a record £6bn on Christmas advertising in 2017, according to a new report.
Nov 13, 2017 | Online advertising, Online video, Viral and buyrals
Over the past few days’ social media has exploded following the release of the M&S and John Lewis Christmas ads. But which ad is winning on social media so far?
Nov 10, 2017 | Online advertising, Online video, Viral and buyrals
The release of the John Lewis Christmas advert heralds the start of the festive season, and 2017’s eagerly-anticipated commercial features a monster hiding under a bed, costing a massive £7m to produce.
Nov 1, 2017 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Viral and buyrals
Mars and Fox have teamed up to create four “Bite Size Horror” spots to celebrate Halloween.
Nov 1, 2017 | Online video, Viral and buyrals
For its 2017 Halloween campaign, Burger King poked further fun at its McDonald’s rival, with a tagline that reads, “Come as a clown, eat like a King.”
Oct 24, 2017 | CPG, FMCG digital marketing food and beverages, Marketing through gaming, Mobile, Online advertising, Online video, Social media, Viral and buyrals
Fanta has launched an outdoor virtual reality experience for Halloween, supported by a Snapchat campaign.
Oct 19, 2017 | CPG, FMCG digital marketing food and beverages, Online video, Viral and buyrals
Drinks giant AB InBev has unveiled a new digital ad featuring original Boddingtons star, Melanie Sykes more than 20 years after the iconic Boddingtons adverts first aired.