Feb 5, 2013 | Chile, Latin America, Online video
Home improvement store Sodimac teamed up with the government environmental care agency in Chile to run a smart YouTube ad to encourage eco-friendly habits, through innovative use of the ‘skip this ad’ button. This case study shows how the campaign got 80,000 click...
Nov 5, 2012 | Chile
Coca-Cola continues its Coke Zero marketing tie-in for the upcoming James Bond movie release with a promo that turned commuters into 007, for 70 heart-pounding seconds, all for the chance to win Skyfall tickets. See why it’s out video viral of the week below…...
Jul 25, 2012 | Chile, Latin America
A new study from comScore has found that Chile ranked as the most engaged online video market in Latin America with viewers watching an average of 176 videos per viewer during May 2012, an increase of 60% from the previous year. “Online video consumption in Chile has...
Jul 18, 2012 | Argentina, Brazil, Chile, Colombia, Latin America, Mexico, Monthly email editions - Digital marketing research and news, Peru, Special editions - Digital marketing research and news
Across Latin America, the growth of online marketing continues to be rapid as brands unlock a smarter communications mix. This briefing gives a snapshot of market growth across Latin America. In digital training programmes we explain how to read the landscape,...
Jul 2, 2012 | Argentina, Brazil, Chile, Colombia, Latin America, Mexico, Peru
Latin America represents a huge opportunity for digital marketers, with the world’s fastest growing online population, hungry for social, video and mobile content. The region is home to five of the most engaged social networking markets worldwide, with an online...
Jul 2, 2012 | Argentina, Brazil, Chile, Colombia, Latin America, Mexico, Peru
If you’re working on a global brand, remember that the beautiful site their New York agency has created might be designed for high-bandwidth markets. Always look at the load times to ensure your consumers see your message quickly. Ditch the flash and the heavy images:...
Jul 2, 2012 | Argentina, Brazil, Chile, Colombia, Latin America, Mexico, Peru
As more and more people connect to the Internet in Latin America, time spent social networking is exploding (on sites like Facebook and Vostu). It’s one of the primary motivations for going online. As they do, marketers have the opportunity to reach and engage...
Jul 2, 2012 | Argentina, Brazil, Chile, Colombia, Latin America, Mexico, Peru
While ownership of Internet-connected PCs might still be relatively low across the region – and reserved mainly for the more affluent city-dweller – mobile phone ownership is more wide spread and growing rapidly. The mobile device offers a great way for...
Jul 2, 2012 | Argentina, Brazil, Chile, Colombia, Latin America, Mexico, Peru
This chart details internet users across South American nations (and relative percentage of total local populations). Argentina, Colombia, Uruguay and Chile have the highest penetration of online populations, whereas Ecuador, Paraguay and Bolivia have the lowest...
Jul 2, 2012 | Argentina, Brazil, Chile, Colombia, Latin America, Mexico, Peru
Facebook ranked as the second most popular search destination in Latin America (after Google sites) with 525 million searches and a 2.8% share of total searches for the region. Microsoft sites ranked third with 513 million searches and a 2.8% share.
Jul 2, 2012 | Argentina, Brazil, Chile, Colombia, Latin America, Mexico, Peru
Between March 2010 and March 2011, Latin America conducted 18.5 billion searches- an increase of 21% from the previous year. Brazil and Colombia showed the strongest growth rates at 25% and 20% respectively.
Jul 1, 2012 | Argentina, Brazil, Chile, Colombia, Latin America, Mexico, Peru
South American retail chain Homecentre Sodimac used an unconventional marketing method to increase sales by 54% during the ‘Homecentre House Season’ with the campaign ‘The man who gave everything away’. This case study shows how with the campaign Homecentre created a...
Jul 1, 2012 | Argentina, Brazil, Chile, Colombia, Latin America, Mexico, Peru
Copa Airlines with a social marketing campaign ‘Passport America’ to grows its’ Facebook fan base, generates and awareness and increase ticket sales on its website. The campaign resulted in 59% conversion and ROI expanded to 50 times. A total of...
Jul 1, 2012 | Argentina, Brazil, Chile, Colombia, Latin America, Mexico, Peru
Ahead of the frantic Christmas shopping season, Patio Batel the newest and most glamorous shopping centre in Curitiba, Brazil used a Facebook campaign to generate buzz around its grand opening. Patio Batel used Facebook to generate donations of books, with one...
Jun 19, 2012 | Argentina, Brazil, Chile, Colombia, Facebook marketing, Latin America, Mexico, Peru
Facebook’s reach amongst the total internet audience has continued to increase over the past five years across all regions, according to research from comScore. Globally, Facebook reached 12 percent of the internet audience in December 2007 and as of December 2011 the...
Jun 18, 2012 | Argentina, Brazil, Chile, Colombia, Latin America, Mexico, Peru
More than 127 million Latin Americans ages 15 and older visited a social networking destination from a home or work computer in April 2012, with the average visitor spending 7.5 hours social networking during the month, according to new research. The study, from...
Apr 30, 2012 | Argentina, Brazil, Chile, Colombia, Latin America, Mexico, Peru
More than 52 million strong and representing the majority of population growth over the next five years, Latinos have become prominent in all aspects of American life. A growing, evolving population, Latinos are a fundamental component to future business success, with...
Mar 28, 2012 | Chile, Latin America
Social networking has become the dominant online sector in Latin America, with Facebook accounting for 1 in every 4 minutes spent online, according to new data. The research, from comScore, looked at Latin America’s key digital trends of the past year and what they...
Oct 19, 2011 | Argentina, Brazil, Chile, Colombia, Latin America, Mexico, Peru
People tweet most in North America, Britain, the Netherlands and Japan, while scenic areas such as Iceland, Scotland, New Zealand and the game reserves in Africa see more photographic activity on Flikr, according to this visually stunning infographic. The infographic,...
Oct 13, 2011 | Chile, Latin America
Five of the top 10 markets for Facebook penetration are in Latin America. Facebook reached 90.9% of all online users in Chile, ranking as the third most highly penetrated market globally behind Philipines and Turkey.
