Jul 2, 2012 | Argentina, Brazil, Chile, Colombia, Latin America, Mexico, Peru
As more and more people connect to the Internet in Latin America, time spent social networking is exploding (on sites like Facebook and Vostu). It’s one of the primary motivations for going online. As they do, marketers have the opportunity to reach and engage...
Jul 2, 2012 | Argentina, Brazil, Chile, Colombia, Latin America, Mexico, Peru
While ownership of Internet-connected PCs might still be relatively low across the region – and reserved mainly for the more affluent city-dweller – mobile phone ownership is more wide spread and growing rapidly. The mobile device offers a great way for...
Jul 2, 2012 | Argentina, Brazil, Chile, Colombia, Latin America, Mexico, Peru
This chart details internet users across South American nations (and relative percentage of total local populations). Argentina, Colombia, Uruguay and Chile have the highest penetration of online populations, whereas Ecuador, Paraguay and Bolivia have the lowest...
Jul 2, 2012 | Colombia, Latin America
Online ad spend in Colombia grew 49.52% during the fourth quarter of 2011 with a figure of 38.122 million pesos ($21m), according to new data. According to IAB Colombia, the growth compares to an adspend of 25.496 million pesos in 2010 during the same period. Over the...
Jul 2, 2012 | Argentina, Brazil, Chile, Colombia, Latin America, Mexico, Peru
Facebook ranked as the second most popular search destination in Latin America (after Google sites) with 525 million searches and a 2.8% share of total searches for the region. Microsoft sites ranked third with 513 million searches and a 2.8% share.
Jul 2, 2012 | Argentina, Brazil, Chile, Colombia, Latin America, Mexico, Peru
Between March 2010 and March 2011, Latin America conducted 18.5 billion searches- an increase of 21% from the previous year. Brazil and Colombia showed the strongest growth rates at 25% and 20% respectively.
Jul 1, 2012 | Argentina, Brazil, Chile, Colombia, Latin America, Mexico, Peru
South American retail chain Homecentre Sodimac used an unconventional marketing method to increase sales by 54% during the ‘Homecentre House Season’ with the campaign ‘The man who gave everything away’. This case study shows how with the campaign Homecentre created a...
Jul 1, 2012 | Argentina, Brazil, Chile, Colombia, Latin America, Mexico, Peru
Copa Airlines with a social marketing campaign ‘Passport America’ to grows its’ Facebook fan base, generates and awareness and increase ticket sales on its website. The campaign resulted in 59% conversion and ROI expanded to 50 times. A total of...
Jul 1, 2012 | Argentina, Brazil, Chile, Colombia, Latin America, Mexico, Peru
Ahead of the frantic Christmas shopping season, Patio Batel the newest and most glamorous shopping centre in Curitiba, Brazil used a Facebook campaign to generate buzz around its grand opening. Patio Batel used Facebook to generate donations of books, with one...
Jun 19, 2012 | Argentina, Brazil, Chile, Colombia, Facebook marketing, Latin America, Mexico, Peru
Facebook’s reach amongst the total internet audience has continued to increase over the past five years across all regions, according to research from comScore. Globally, Facebook reached 12 percent of the internet audience in December 2007 and as of December 2011 the...
Jun 18, 2012 | Argentina, Brazil, Chile, Colombia, Latin America, Mexico, Peru
More than 127 million Latin Americans ages 15 and older visited a social networking destination from a home or work computer in April 2012, with the average visitor spending 7.5 hours social networking during the month, according to new research. The study, from...
Apr 30, 2012 | Argentina, Brazil, Chile, Colombia, Latin America, Mexico, Peru
More than 52 million strong and representing the majority of population growth over the next five years, Latinos have become prominent in all aspects of American life. A growing, evolving population, Latinos are a fundamental component to future business success, with...
Oct 19, 2011 | Argentina, Brazil, Chile, Colombia, Latin America, Mexico, Peru
People tweet most in North America, Britain, the Netherlands and Japan, while scenic areas such as Iceland, Scotland, New Zealand and the game reserves in Africa see more photographic activity on Flikr, according to this visually stunning infographic. The infographic,...
