Jan 21, 2013 | Content marketing, CPG, E-commerce and E-retailing, Facebook marketing, FMCG digital marketing food and beverages, India, Latin America, Online advertising, Online video, Regulation, Search engine marketing, Social media, Twitter marketing
During 2012, there were 2.4 billion web users and 1.3bn smartphones, recording 2.7bn Facebook likes and 175m tweets per day, according to new data. The findings, from website monitoring firm Pingdom, come as part of a new report looking back at internet usage 2012....
Oct 27, 2012 | Brazil, Latin America
The internet marketing Brazil is transforming fast. Internet use in Brazil is reaching the mainstream and changing the role of media and communications in Brazil. This page brings together a few examples of data about internet use in Brazil that companies had asked us...
Aug 7, 2012 | Latin America
Cinema ad spend saw the biggest decrease for Latin America with -18%, while ad spend on the internet reported a 31.8% increase from 2011. View larger image
Jul 25, 2012 | Chile, Latin America
A new study from comScore has found that Chile ranked as the most engaged online video market in Latin America with viewers watching an average of 176 videos per viewer during May 2012, an increase of 60% from the previous year. “Online video consumption in Chile has...
Jul 18, 2012 | Argentina, Brazil, Chile, Colombia, Latin America, Mexico, Monthly email editions - Digital marketing research and news, Peru, Special editions - Digital marketing research and news
Across Latin America, the growth of online marketing continues to be rapid as brands unlock a smarter communications mix. This briefing gives a snapshot of market growth across Latin America. In digital training programmes we explain how to read the landscape,...
Jul 13, 2012 | Argentina, Latin America
Mobile use in Argentina is on the rise, with Android accounting for the largest share of mobile webpage views, while iPads lead the tablet market, according to new research. The study, from comScore, looked at connected device usage in Argentina from its Device...
Jul 11, 2012 | Latin America
Global internet ad spend growth has outpaced all other media by a large margin this year, while magazines have seen the only fall, according to new research. The findings, from Nielsen’s quarterly Global AdView Pulse report, indicate that TV continues to attract the...
Jul 2, 2012 | Argentina, Brazil, Chile, Colombia, Latin America, Mexico, Peru
Latin America represents a huge opportunity for digital marketers, with the world’s fastest growing online population, hungry for social, video and mobile content. The region is home to five of the most engaged social networking markets worldwide, with an online...
Jul 2, 2012 | Argentina, Brazil, Chile, Colombia, Latin America, Mexico, Peru
If you’re working on a global brand, remember that the beautiful site their New York agency has created might be designed for high-bandwidth markets. Always look at the load times to ensure your consumers see your message quickly. Ditch the flash and the heavy images:...
Jul 2, 2012 | Argentina, Brazil, Chile, Colombia, Latin America, Mexico, Peru
As more and more people connect to the Internet in Latin America, time spent social networking is exploding (on sites like Facebook and Vostu). It’s one of the primary motivations for going online. As they do, marketers have the opportunity to reach and engage...
Jul 2, 2012 | Argentina, Brazil, Chile, Colombia, Latin America, Mexico, Peru
While ownership of Internet-connected PCs might still be relatively low across the region – and reserved mainly for the more affluent city-dweller – mobile phone ownership is more wide spread and growing rapidly. The mobile device offers a great way for...
Jul 2, 2012 | Argentina, Brazil, Chile, Colombia, Latin America, Mexico, Peru
This chart details internet users across South American nations (and relative percentage of total local populations). Argentina, Colombia, Uruguay and Chile have the highest penetration of online populations, whereas Ecuador, Paraguay and Bolivia have the lowest...
Jul 2, 2012 | Colombia, Latin America
Online ad spend in Colombia grew 49.52% during the fourth quarter of 2011 with a figure of 38.122 million pesos ($21m), according to new data. According to IAB Colombia, the growth compares to an adspend of 25.496 million pesos in 2010 during the same period. Over the...
Jul 2, 2012 | Latin America
This chart depicts the projected growth of global adspend between 2011-2014. It is predicted that 60% of the world’s adspend growth over this 3-year period will come from developing markets. Projections show that by 2014, Brazil will be the fifth largest...
Jul 2, 2012 | Brazil, Latin America
The 15-24 group lead the way in terms of volume of hours spent on Facebook. However, users in the 15+ age range account for the second highest level of engagement with 4.5 hours spent on the site per month, demonstrating the high level of adoption throughout...
Jul 2, 2012 | Brazil, Latin America
Between December 2010 and December 2011, Brazil was a high growth area for Facebook, increasing the number of its unique users by 192%. Latin America specific social network Vostu, which specialises in online gaming platforms, made significant headway in 2010-2011, by...
Jul 2, 2012 | Argentina, Brazil, Chile, Colombia, Latin America, Mexico, Peru
Facebook ranked as the second most popular search destination in Latin America (after Google sites) with 525 million searches and a 2.8% share of total searches for the region. Microsoft sites ranked third with 513 million searches and a 2.8% share.
Jul 2, 2012 | Argentina, Brazil, Chile, Colombia, Latin America, Mexico, Peru
Between March 2010 and March 2011, Latin America conducted 18.5 billion searches- an increase of 21% from the previous year. Brazil and Colombia showed the strongest growth rates at 25% and 20% respectively.
Jul 1, 2012 | Argentina, Brazil, Chile, Colombia, Latin America, Mexico, Peru
South American retail chain Homecentre Sodimac used an unconventional marketing method to increase sales by 54% during the ‘Homecentre House Season’ with the campaign ‘The man who gave everything away’. This case study shows how with the campaign Homecentre created a...
Jul 1, 2012 | Argentina, Brazil, Chile, Colombia, Latin America, Mexico, Peru
Copa Airlines with a social marketing campaign ‘Passport America’ to grows its’ Facebook fan base, generates and awareness and increase ticket sales on its website. The campaign resulted in 59% conversion and ROI expanded to 50 times. A total of...
