Fuze Tea set to ‘Calm the Commute’ with first GB integrated marketing campaign
Fuze Tea, a new iced tea brand, has launched ‘Calm the Commute’ – a series of unexpected moments for Londoners on their commute home over the next few weeks.
Best and worst connected UK cities revealed: Exeter only gets 6% 4G coverage
Exeter is the UK’s worst connected city with only 6% 4G coverage, with digital investment still acutely needed in cities across the country, according to new research.
Deadpool returns to Snapchat with shoppable AR lens
Snapchat is running a new augmented reality ad to promote 20th century Fox’ latest subversive superhero film Deadpool 2, featuring a new ‘Shoppable AR’ attachment letting people buy tickets within the app.
Chinese shoppers buying more overseas (but overseas retailers not ready)
60% of Chinese consumers intend to shop more via cross-border ecommerce despite concern by 80% of overseas retailers that their online sales capabilities aren’t adequate to succeed in the country, new research reveals.
Tencent and UK trade dept team up for ‘Cultural Creative’ drive
Chinese web giant Tencent and the UK Department for International Trade (DIT) of the United Kingdom (UK) have partnered to launch various “Culture Creative” initiatives.
Walmart buys majority stake in India’s Flipkart for $16bn
Walmart is buying 77% stake of Flipkart, worth $16bn, eventually wanting the Indian online retail giant to become a publicly-listed subsidiary. The remainder of the business will be held by existing investors, including Flipkart’s co-founder Binny Bansal,...Global app trends: UK falls behind Germany for consumer app spend
Global consumer spend via app stores is expected to grow 30% to $81.7B in 2018 and climb to $156.5B by 2022, with China leading the way and the UK falling behind.
Media use ‘close to saturation point’ in the UK
People in the UK will engage with media more than ever this year, but overall consumption has plateaued, according to eMarketer’s latest time spent with media forecast.
UK government to invest £300m in AI research
The UK government is investing £300m in artificial intelligence research, in a bid to accelerate the sector’s growth and position the UK as a leader in the field.
Online’s share of grocery sales growing at “pedestrian rate”
Despite the fact that sales of groceries are growing at a much quicker rate online than they are in stores, online remains a very small part of the UK grocery market, according to Nielsen retail data released today.
Brits spend twice as long on internet as 10 years ago
Nine in ten adults are now online with most thinking the benefits of the internet outweigh the risks, but many are turned off by all forms of digital advertising, according to new research.
Global quarterly smartphone demand falls (but revenue growth remains strong)
Global smartphone demand fell 2% to 347 million units in the first quarter of 2018, but average sales price grew 21% year-on-year leading to strong revenue growth, according to new research.
75% of US advertisers ‘already using influencer marketing’- report
US advertisers are so enamoured with influencer marketing that a full 75% of their companies currently employ the discipline and almost half (43%) are planning to increase their spending on it in the next 12 months.
Top 10 Brexit searches: ‘What is Brexit?’ remains number 1 since 2016
The UK is still searching for ‘What is Brexit’, one year on from activating Article 50 to start the process of leaving the European Union, according to new research.
World Cup marketing trends: WhatsApp and Facebook Messenger key to tapping global audience
Nearly half (47%) of the world online population will be will be tuning into the FIFA World Cup either online or on TV this summer, with Facebook and WhatsApp the best platforms for brands to reach them, according to new research.
Top 10 Chinese brands: Tencent leads as brands grow 23% in a year
Brands are pursuing the ‘Chinese Dream’, growing total brand value by a record 23% to $683.9 billion in the WPP 2018 BrandZ™ Top 100 Most Valuable Chinese Brands ranking.
Digital to account for 50% of US $197bn ad investment in 2018
The US ad market is estimated to hit a record $197 billion in revenue in 2018, up 5.5% from last year, according to new research.
Data Protection Officer: Hiring rush as the GDPR deadline approaches
Data protection vacancies have increased by four times the UK average, with 25% of jobs advertised in 2018, according to new research.
UK confirms exit from EU Digital Single Market
The UK has confirmed that the country will not be part of the European Union’s Digital Single Market after Brexit, seeing a potential return to mobile roaming charges and geo-blocking.
WeChat reaches one billion user milestone
WeChat has hit one billion monthly users for the first time, as the Chinese messaging app starts to rival WhatsApp.
