May 12, 2015 | Content marketing, Mobile, Online advertising, Online video, USA
In one of the biggest tech deals in 2015 so far, Verizon has bought AOL for $4.4bn (£2.8bn), marking the US telecoms giant’s entry into the competitive online video market. The deal also includes websites such as the Huffington Post, Techcrunch, Engadget, Makers and...
May 11, 2015 | UK
More than 47.5 million UK unique visitors accessed the Internet in March 2015 across desktop and mobile (smartphone and tablet) platforms, with Google sites such as YouTube and Gmail leading the way The data, from comScore. Indicates that 45.1 million visitors...
May 8, 2015 | China, E-commerce and E-retailing
Chinese e-commerce giant Alibaba appoints a new its chief executive as it announces 45% revenue growth for the quarter. Daniel Zhang currently chief operating officer, will become chief executive on Sunday and said he would continue his predecessor’s push into...
May 6, 2015 | China, Mobile, Social media
The average Chinese adult reads news and other material on smartphone app WeChat twice a day, for a total length of more than 40 minutes, according to new research. The survey, from latest annual National Reading Survey conducted by the Chinese Academy of Press and...
May 5, 2015 | Facebook marketing, India, Mobile, Regulation, Social media
Facebook has opened up its controversial Internet.org service in India, letting more websites and other online services to join its “free mobile data” Internet.org scheme. The Internet.org platform aims to provide people low-income and rural areas in...
May 5, 2015 | Mobile, USA
The number of mobile-only adult internet users exceeded the number of desktop-only internet users in the US for the first time, according to new research. The data, from comScore, indicates that a year ago there were nearly twice as many desktop-only users vs....
Apr 30, 2015 | UK
As the UK general election looms, the SNP has the best performing website while UKIP and Labour are lagging behind, according to new research. The study, from Dynatrace (formerly Compuware APM) looked into how each of the main UK political parties are faring in the...
Apr 23, 2015 | Facebook marketing, Russia, Social media
Facebook has continued to dominate as an identity provider in Q1 of 2015, annihilating Russian based VK’s share of social login. Customer identity management platform, Gigya, has released its latest Q1 2015 social login results which show that Facebook continues to...
Apr 23, 2015 | Online advertising, UK
Digital ad spend grew 5.8% increase in 2014, with digital now accounting for most investment, according to new research. The data, from the Advertising Association and Warc, indicates that UK advertising grew at its highest rate since 2010 last year, increasing 5.8%...
Apr 21, 2015 | Digital marketing skills, Mobile, USA
A $1.3 billion iPad school project in the US is in turmoil, amid complaints that the scheme was incomplete and let pupils bypass security. The schools, based around Los Angeles, have sent letters to Apple and its project partners (including publisher Pearson and...
Apr 20, 2015 | Online advertising, UK
Only one in ten UK broadband users say they could live without access to the internet, according to 2,000 respondents surveyed by broadband, TV and mobile comparison site Cable.co.uk. Key findings: • Just 10% of UK broadband users say they could live without broadband...
Apr 20, 2015 | Email marketing, Online advertising, UK
Despite the surge of social media and chat apps, email marketing is making a comeback, with new research suggesting firms are reaping the rewards of better technology. Return on Investment (ROI) for UK email campaigns rose 53% to an average of £38 for every £1 spent...
Apr 20, 2015 | Online advertising, UK, USA
UK ad spend is forecast to rise 5.4% in 2015, 60% faster than in US and Western Europe, according to new research. The latest Advertising Forecast from research group Strategy Analytics predicts that nearly £8bn will be spent on digital advertising this year. The UK...
Apr 20, 2015 | UK
Despite last week’s UK media frenzy around manifesto launches, only 18% of Brits have ever read through any party’s manifesto, according to new research. The study, from digital product and service studio 383, found that fewer than 1 in 5 British adults (18%) have...
Apr 20, 2015 | China, Mobile, Social media
Rémy Martin has partnered with the Chinese social media giant WeChat on its first advertising initiative. On March 30 and 31, Rémy Martin became the first Spirits brand selected to advertise on the WeChat platform, amongst other global prestigious brands. Rémy Martin...
Apr 17, 2015 | Facebook marketing, India, Social media
A group of Indian technology and internet companies have pulled out of Facebook’s Internet.org initiative, claiming it threatens the principle of “net neutrality”. Net Neutrality is defined as the principle that all websites and apps should be...
Apr 15, 2015 | E-commerce and E-retailing, UK
UK online sales grew just 9% in March and 11% on February 2015, meaning that the Index has recorded only single-digit growth for each month in Q1 2015 – the first time this has happened in any quarter. The data, from the IMRG Capgemini e-Retail Sales Index reveal that...
Apr 15, 2015 | China, Social media
Tencent has reached $200 billion market capitalisation in Hong Kong-based trading last night, meaning that the Chinese social networking firm has overtaken Amazon in size. The company has a presence in every aspect of the Chinese web market, from its popular messaging...
Apr 13, 2015 | Mobile, USA
Last year, mobile apps came to account for the majority of all digital media time spent, a stunning milestone demonstrating how far apps have come in a relatively short period of time. This chart from comScore looks at the fastest rising apps in the US. This past year...
Apr 10, 2015 | Mobile, UK
Google Sites ranked as the top smartphone property reaching 28.3 million users across browser and apps, equivalent to 98.4 percent of the total smartphone population in January 2015, according to new research looking into the Top smartphone and tablet destinations in...
