Nov 20, 2014 | Online video, USA
To celebrate Mothers May 2014, retailer Cardstore created a viral video with a twist. This case study looks at how the US card retailer filmed fake webcam job interviews for the ‘world’s toughest job’ to become a viral hit and get 22 million YouTube views. No clue as...
Nov 20, 2014 | Digital marketing skills, UK
As part of yesterday’s National Freelancers Day, new research from PeoplePerHour reveals 150% increase in businesses employing freelance support. There are now in excess of 4 million self-employed and independent professionals working in the UK, which is the highest...
Nov 20, 2014 | E-commerce and E-retailing, Online advertising, Online video, UK, Viral and buyrals
Asos’ latest marketing campaign for its autumn/winter collection generated nearly half a million views in a week. See why its our video viral of the week below… An interactive video on YouTube that lets users choose to view scenes in red, yellow green, blue or...
Nov 17, 2014 | E-commerce and E-retailing, USA
Consumers will soon be able to get Amazon’s bargain prices at their local Walmart in the US, as the supermarket giant looks to win back lost sales online and the growing phenomenon of ‘showrooming’. Walmart told managers at its roughly 5000 stores that...
Nov 13, 2014 | Mobile, Search engine marketing, USA
Over a third (36%) of web pages shown in Google mobile search results are different from those that appear for the same searches carried out on a desktop or laptop according to new research. The findings, from Searchmetrics US Google Ranking Factors 2014 Study...
Nov 13, 2014 | Online advertising, Online video, UK
Channel 4 is to launch an digital marketplace for advertisers, letting them buy commercials on its VoD service, soon to be renamed as ‘All 4’. The service lets brands target specific Channel 4 audiences based on interests such as gadgets or food. The first brands to...
Nov 12, 2014 | FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, UK
Web users In Britain in their late 30s and early 40s more likely than 18-24 year olds to watch TV whilst online, according to new research. The study, from Kantar, found that increasingly, no longer are the youngest adults the most likely to search online for products...
Nov 12, 2014 | Regulation, USA
One in five Americans are still using their online banking password for different website accounts, despite U.S. citizens losing $1.6 billion to fraud last year. In an era of identity theft and massive security breaches, 20% of Americans are still using their online...
Nov 12, 2014 | China, E-commerce and E-retailing
China’s online retail giant Alibaba says it has pulled in almost $8bn (£5bn) in sales from its annual ‘Singles’ Day’ shopping event. The day, nicknamed China’s anti–Valentine’s Day has overtaken the US’ s Black Friday as the world’s most...
Nov 12, 2014 | China, E-commerce and E-retailing
This week saw the annual Singles Day take place in China, and retailers are eagerly anticipating the sales that are about to come through their websites. This infographic from Dyn looks at how brands can make the most of a day that celebrates the bachelor (or...
Nov 11, 2014 | E-commerce and E-retailing, Mobile, Online advertising, Online video, UK
Waitrose is calling on the nation, and its own staff, to lend their voices to its Christmas advert this year in a new initiative called ‘Donate Your Voice’, which launches this week. In October, the supermarket ran an online campaign, created by BBH...
Nov 11, 2014 | E-commerce and E-retailing, UK
UK retail giant, Asda, has partnered with ecommerce performance marketing company, HookLogic, to launch the company’s first venture into the European market as it looks to boost product exposure for it brand. The move will see the Walmart-owned firm use HookLogic’s...
Nov 10, 2014 | China, Social media, Twitter marketing
Twitter plans to open offices in Hong Kong next year, as the social looks to rival the likes of Weibo in the hugely lucrative Chinese market. The social media platform has been blocked in China since 2009, mainly due to censorship reasons but also to protect domestic...
Nov 10, 2014 | E-commerce and E-retailing, UK
The typical British high street is set for a boost this Christmas as shoppers are poised to make three additional shopping trips each to collect parcels bought through Click & Collect services, according to new research from eBay. As a result, smaller...
Nov 10, 2014 | China, Content marketing, Marketing through gaming, Online video
Rovio has struck a partnership with the Digital Entertainment Business Division of Alibaba Group and introduce Angry Birds Stella to fans through Chinese Idols, broadcasted by Shanghai Media Group. Angry Birds Stella will be seen throughout the season Finals of...
Nov 10, 2014 | Germany, Mobile
A brand new interactive and in-store Product Advisor for global sportswear brand ASICS, has been unveiled to the public at its flagship store in Hamburg. The ASICS Product Advisor, created by agency Amaze, is an in-store display that uses a variety of interactive...
Nov 6, 2014 | Online video, Twitter marketing, UK, Viral and buyrals
The annual John Lewis Christmas ad has become as much a part of a UK Christmas as Mince Pies, Santa Claus and woolly jumpers. This year, the retailer opted to preview its £1m ad on digital channels YouTube and Twitter first, ahead of its TV debut over the weekend. The...
Nov 6, 2014 | CPG, Mobile, UK
Four in five UK smartphone owners use the Internet on their mobile everyday, meaning that mobile optimised sites have become a vital part of any brand’s digital strategy, according to new research. The study, from the Internet Advertising Bureau UK (IAB) shows...
Nov 5, 2014 | E-commerce and E-retailing, Social media, Twitter marketing, USA, Viral and buyrals
As retailer Target gets a leap in its digital coverage thanks to an unsuspecting teen heartthrob, what should other brands (and their staff do) when they’re thrown into the spotlight? Or was it all a viral marketing ploy in the first place? Ecommerce marketing just...
Nov 5, 2014 | Email marketing, Online advertising, UK
Email marketers must invest more resources to keep track of the fragmenting customer journey as multi-screen usage is leading more consumers to switch channels when making a purchase, new research published by the DMA reveals. According to the findings of the DMA’s...
