Jul 7, 2014 | Mobile, USA
Consumers are spending more time on their apps than ever before. Over the past half-decade, the proliferation of mobile devices has transformed us into an app-driven society, presenting marketers with new opportunities to connect with consumers by creating more...
Jul 4, 2014 | E-commerce and E-retailing, Mobile, Search engine marketing, UK, USA
How can you ensure your app stands out from the crowd and is easily found on Apple’s App Store? This research from Yodel Mobile highlights missed opportunities when it comes to brands getting their apps noticed and downloaded. The research points to opportunities for...
Jul 3, 2014 | Regulation, UK
Adult content filters implemented by the UK’s major internet service providers are blocking one in five websites (19%), with critics claiming the technology is not fit for purpose. New research from the Open Rights Group shows that ISPs are blocking harmless...
Jul 3, 2014 | Mobile, UK
One in three UK smartphone or tablet owners are still out of reach to brand marketers using app push notifications, according to new research. The study, from the Direct Marketing Association (DMA), indicates that 31% of UK mobile users have never enabled push...
Jul 2, 2014 | Mobile, Regulation, UK
Google Glass is facing further bans in the UK ahead of the upcoming commercial launch of its augmented reality eyewear. Although the technology has been available in the US as a prototype for a couple of years, the test version of the device was only brought out in...
Jul 1, 2014 | Mexico, Social media, Twitter marketing
Dutch airline KLM has been forced to apologise for joke tweet following Netherland’s victory over Mexico at the World Cup. The tweet, now deleted, included a photo of an airport departures sign under the heading ‘Adios Amigos’. Next to the word...
Jul 1, 2014 | Brazil, India, Social media
Google’s first social networking site Orkut will shut down after September, a decade on from its launch, as the internet giant looks to focus on its YouTube, Blogger and Google+ networks instead. Orkut gained huge popularity in India and Brazil, but did not do...
Jul 1, 2014 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Social media, Twitter marketing, UK
Nando’s currently leads the UK food and drink chain market for social media, ahead of Dominos, TGI Fridays and Starbucks, according to a UK-based study. The study, from eDigitalResearch, indicates that Nando’s have nearly 3million followers on Facebook...
Jun 27, 2014 | Online advertising, UK
Almost three in every 10 pounds spent on online display ads in 2013 were bought through ‘programmatic’ technologies, with a forecast that these types of ads will make up nearly half (47%) in 2014, according to new research. Conducted by research and strategy...
Jun 26, 2014 | Content marketing, UK
Brits using news websites and apps now outnumber those reading printed newspapers, but TV news remains the most popular news source, according to communications watchdog Ofcom. Ofcom’s annual News Consumption study indicates 41% of the population use the net to...
Jun 26, 2014 | Mobile, UK
It can happen to the best of us, and this week it happened to the BBC – with test messages on the app’s alert services pushed to millions of app users. The BBC apologised after making the error, which saw the broadcaster sending two test breaking news alerts in error...
Jun 24, 2014 | Mobile, UK
Google Glass has gone on sale in the UK as a prototype for £1,000, as the internet giant prepares the augmented reality eyewear for general release in the next year. Watch this video showing Glass being used in London here: The company’s Explorer Programme is...
Jun 19, 2014 | Brazil, China, Latin America, Mobile
Amazon has been teasing a new product for weeks, and today Amazon is holding a launch event to show off the fruit of their labours. Through leaks and Amazon’s own teasers the device looks to be a smartphone running a forked version of Android that re-introduces 3D to...
Jun 18, 2014 | Mobile, USA
This chart shows the percentage of time spent on media versus the percentage of advertising spend In the US for 2013. The most notable aspects are the apparent overspend marketers are making in print media (19% for spend for the low time of 5%) and the surprising...
Jun 18, 2014 | Email marketing, Regulation, Search engine marketing, Social media, UK
The UK Government can legally spy on UK citizens’ YouTube, Faceboook and Twitter activity and even Google searches, according to a new statement. Writing in response to criticism from pressure groups, Charles Farr, director general of the Office for Security and...
Jun 16, 2014 | Online advertising, Online video, UK
While real-time bidding continues to attract headlines, 96% of advertisers bought their ads based on a guaranteed CPM, with buying at a fixed CPM remaining the mainstay of advertisers buying video in a programmatic fashion, according to new research. The findings,...
Jun 13, 2014 | Social media, UK
The Asia Pacific area (APAC) is producing 48% of all social buzz, ahead of Europe, Middle East and Africa and the Americas, with Japan and UK leading the way for countries, according to new research. Adobe has released some new data in its latest Digital Index Report...
Jun 13, 2014 | Brazil, Mexico, Social media
The world’s premier footballing event in Brazil would be won by Mexico if the competition was based on social media audiences, according to programmatic advertising experts, RadiumOne UK The world’s premier footballing event in Brazil would be won by Mexico if the...
Jun 12, 2014 | Mobile, Regulation, UK
Thousands of black cab drivers brought disruption to central London in protest at the regulation of rival cab services such as Uber. Uber has been the focus of anger from taxi drivers across European countries, including Spain and France. On Wednesday Uber announced...
Jun 12, 2014 | China
Ecommerce giant Alibaba has bought UCWeb, one of Chinas top mobile browser companies, in a deal that will give the firm 500,000 new smartphone users. It’s unclear how much Alibaba is paying for the company, but it already owns a 66% stake in UCWeb. As part of...
