Feb 24, 2014 | Mobile, Philippines, Search engine marketing
Hizon’s Catering, a local catering company in the Philippines, used the power of digital marketing, via the web, social, search and mobile, to improve its sales. This video shows how their target customer engages with their company at different phases in their wedding...
Feb 24, 2014 | Philippines, Social media, Viral and buyrals
Kraft Foods worked communications partner GeiserMaclang to create a ‘national thank you day’ in the Philippines to promote its Tobelerone confectionery brand. The campaign was a huge success which can be proved from the fact that official website generated nearly...
Feb 24, 2014 | Facebook marketing, Philippines, Regulation, Social media
The Philippines has been named as one of the main sources for click farms, responsible for generating fake likes for brands on social networks such as Facebook and YouTube, according to new research. Much has been written recently about how click farms are generating...
Feb 21, 2014 | Australia and New Zealand, Online advertising
Online advertising has continued its strong growth in Australia, exceeding AUD$1 billion in the September 2013 quarter while recording 25% growth year-on-year and 4.6% on the preceding quarter, according to a report. The data from IAB Australia’s Online Advertising...
Feb 21, 2014 | Australia and New Zealand, Online advertising
Online advertising spend in New Zealand surpassed $400 million in 2013, according to a report by the Interactive Advertising Bureau (IABNZ) and PwC. For the three months to September 30, advertising spending totalled $120m, a 27 per cent jump for the same period last...
Feb 21, 2014 | Australia and New Zealand, Online advertising, Social media
Social media is the most popular activity online for Australians, followed by services such as email and chat, according to new research. This graph presents a quick summary of how a typical hour of online activity would breakdown based on Australia’s internet usage...
Feb 21, 2014 | Australia and New Zealand, Social media
2.8 million people accessed a social media site in New Zealand during November 2013, according to new research. The data, from Nielsen, found that this category reached 94.6 percent of the total New Zealand internet audience. Facebook was the clear leader with 1.95...
Feb 21, 2014 | Mobile, USA
In contrast to common perceptions, the European user base represents a huge opportunity for companies with a mobile presence, according to a new study. The data, from mobile analytics firm Localytics, indicates that europeans launched their apps more than their US...
Feb 20, 2014 | Philippines
Smart Corporate, Nestle, and Unilever’s Ponds were the top three most views YouTube brand channels in the Philippines during 2014, according to new data. Image source: Socialbakers, Feb 2014 The research, from Socialbakers’ YouTube monitoring tool, rates skin care...
Feb 19, 2014 | Mobile, Philippines, Social media
Filipino Internet users spent 6.2 hours per day on the Internet through laptop or desktop computers and 2.8 hours through mobile devices, according to new research. Social, Digital & Mobile Around The World (January 2014) from We Are Social Singapore The study,...
Feb 17, 2014 | Marketing through gaming, Mobile, Philippines, WhatsApp
Facebook has topped a ranking of smartphone apps in Southeast Asia, with LINE, WhatsApp, Google Play and Blackberry Messenger also proving popular, according to new research. The Southeast Asia Top 10 Smartphone Apps ranking, based on Nielsen Informate Mobile Insights...
Feb 17, 2014 | Philippines
Traditional media such as TV remains the most trusted form of paid advertising in the Philippines, but digital media is catching up, according to new research. The study, from Nielsen, looked at consumer trust across South Asia. Across Southeast Asia, consumers placed...
Feb 17, 2014 | Philippines, Search engine marketing
The death of Paul Walker, Miss Universe, FIBA Asia, UAAP Season 76, and Wimbledon were amongst the top Google searches for the Philippines in 2013. The Philippine Google Zeitgeist is based on what Filipinos searched on google.com.ph. The devastating Typhoon Yolanda...
Feb 17, 2014 | Philippines
The Philippine digital marketing industry is estimated to be worth 8bn pesos ($179m) by 2016, based on ecommerce and advertising revenues, according to new data. The figures, from the Internet and Mobile Marketing Association of the Philippines (IMMAP), were...
Feb 14, 2014 | E-commerce and E-retailing, UK
Ethical cosmetics range Lush has used a new shower gel to mock Amazon UK boss Christopher North after winning a High Court battle to stop the online giant selling “misleading” products that were made to look like Lush items. Since 2012, the two firms have...
Feb 13, 2014 | Australia and New Zealand, China, Latin America, Online advertising, Russia, USA
This chart shows internet penetration by region. North America and Western Europe have the highest internet penetration out of any region analysed with 81% and 78% of the populations being online. Both North America and Western Europe have double the amount of...
Feb 13, 2014 | Online advertising, USA
This chart shows the top online brands in the US by unique monthly visitors and average time spent for the month. Google received the highest amount of unique visitors for the month, but users spent a relatively low average amount of time on the site at 21 hour and 51...
Feb 10, 2014 | CPG, FMCG digital marketing food and beverages, Russia
KFC Russia is inviting customers to star in a TV commercial, via a new campaign that incorporates outdoor, TV and social media advertising. For the launch of its new Bacon iTwister, KFC restaurants in Moscow and St Petersburg will be transformed into film studios with...
Feb 6, 2014 | E-commerce and E-retailing, Search engine marketing, UK
The amount of overseas consumers searching for British brands increased 64% year-on-year at the end of 2013, making the UK the second largest exporter of retail after the USA, according to a new report. The study, from the British Retail Consortium and Google, found...
Feb 6, 2014 | Latin America, Mobile, USA
A global survey of application developers and publishers that provides a pulse on the app economy, results showed that developers are creating more apps than ever. View larger image Six in ten developers and publishers plan to publish five or more apps in 2014, up...
