Jul 3, 2012 | China
Apple has agreed to pay $60m (£38m) to Chinese firm Proview to settle a dispute involving rights to the “iPad” name, a court in China has said. Proview had claimed that it owned the rights to the iPad name in the Chinese market after registering it in...
Jul 2, 2012 | Argentina, Brazil, Chile, Colombia, Latin America, Mexico, Peru
Latin America represents a huge opportunity for digital marketers, with the world’s fastest growing online population, hungry for social, video and mobile content. The region is home to five of the most engaged social networking markets worldwide, with an online...
Jul 2, 2012 | Argentina, Brazil, Chile, Colombia, Latin America, Mexico, Peru
If you’re working on a global brand, remember that the beautiful site their New York agency has created might be designed for high-bandwidth markets. Always look at the load times to ensure your consumers see your message quickly. Ditch the flash and the heavy images:...
Jul 2, 2012 | Argentina, Brazil, Chile, Colombia, Latin America, Mexico, Peru
As more and more people connect to the Internet in Latin America, time spent social networking is exploding (on sites like Facebook and Vostu). It’s one of the primary motivations for going online. As they do, marketers have the opportunity to reach and engage...
Jul 2, 2012 | Argentina, Brazil, Chile, Colombia, Latin America, Mexico, Peru
While ownership of Internet-connected PCs might still be relatively low across the region – and reserved mainly for the more affluent city-dweller – mobile phone ownership is more wide spread and growing rapidly. The mobile device offers a great way for...
Jul 2, 2012 | Argentina, Brazil, Chile, Colombia, Latin America, Mexico, Peru
This chart details internet users across South American nations (and relative percentage of total local populations). Argentina, Colombia, Uruguay and Chile have the highest penetration of online populations, whereas Ecuador, Paraguay and Bolivia have the lowest...
Jul 2, 2012 | Colombia, Latin America
Online ad spend in Colombia grew 49.52% during the fourth quarter of 2011 with a figure of 38.122 million pesos ($21m), according to new data. According to IAB Colombia, the growth compares to an adspend of 25.496 million pesos in 2010 during the same period. Over the...
Jul 2, 2012 | Latin America
This chart depicts the projected growth of global adspend between 2011-2014. It is predicted that 60% of the world’s adspend growth over this 3-year period will come from developing markets. Projections show that by 2014, Brazil will be the fifth largest...
Jul 2, 2012 | Brazil, Latin America
The 15-24 group lead the way in terms of volume of hours spent on Facebook. However, users in the 15+ age range account for the second highest level of engagement with 4.5 hours spent on the site per month, demonstrating the high level of adoption throughout...
Jul 2, 2012 | Brazil, Latin America
Between December 2010 and December 2011, Brazil was a high growth area for Facebook, increasing the number of its unique users by 192%. Latin America specific social network Vostu, which specialises in online gaming platforms, made significant headway in 2010-2011, by...
Jul 2, 2012 | Argentina, Brazil, Chile, Colombia, Latin America, Mexico, Peru
Facebook ranked as the second most popular search destination in Latin America (after Google sites) with 525 million searches and a 2.8% share of total searches for the region. Microsoft sites ranked third with 513 million searches and a 2.8% share.
Jul 2, 2012 | Argentina, Brazil, Chile, Colombia, Latin America, Mexico, Peru
Between March 2010 and March 2011, Latin America conducted 18.5 billion searches- an increase of 21% from the previous year. Brazil and Colombia showed the strongest growth rates at 25% and 20% respectively.
Jul 1, 2012 | Argentina, Brazil, Chile, Colombia, Latin America, Mexico, Peru
South American retail chain Homecentre Sodimac used an unconventional marketing method to increase sales by 54% during the ‘Homecentre House Season’ with the campaign ‘The man who gave everything away’. This case study shows how with the campaign Homecentre created a...
Jul 1, 2012 | Argentina, Brazil, Chile, Colombia, Latin America, Mexico, Peru
Copa Airlines with a social marketing campaign ‘Passport America’ to grows its’ Facebook fan base, generates and awareness and increase ticket sales on its website. The campaign resulted in 59% conversion and ROI expanded to 50 times. A total of...
Jul 1, 2012 | Argentina, Brazil, Chile, Colombia, Latin America, Mexico, Peru
Ahead of the frantic Christmas shopping season, Patio Batel the newest and most glamorous shopping centre in Curitiba, Brazil used a Facebook campaign to generate buzz around its grand opening. Patio Batel used Facebook to generate donations of books, with one...
Jul 1, 2012 | Brazil, Latin America
The Brazilian campaign saw detergent brand Ace use consumer insight and an integrated use of media to reach 8.7 million people in less than three months. Ace created a campaign in soap opera style, an episode with 5 different endings, presenting five suspects for a...
Jul 1, 2012 | Brazil, Latin America
Worldwide insurance company Allianz transformed the popular game Frogger into a live interactive experience on Facebook. By creating a virtual game, Allianz advice the consumers in an entertaining way that everyone can easily prevent real-life dangers. Allianz...
Jun 27, 2012 | China
Apple is launching iTunes online store to Hong Kong, Taiwan and 10 other Asian countries, but the online video and music store is still yet to maake an appearance in China. The move continues Apple’s push to sell music and video to more users in the...
Jun 19, 2012 | Argentina, Brazil, Chile, Colombia, Facebook marketing, Latin America, Mexico, Peru
Facebook’s reach amongst the total internet audience has continued to increase over the past five years across all regions, according to research from comScore. Globally, Facebook reached 12 percent of the internet audience in December 2007 and as of December 2011 the...
Jun 18, 2012 | Argentina, Brazil, Chile, Colombia, Latin America, Mexico, Peru
More than 127 million Latin Americans ages 15 and older visited a social networking destination from a home or work computer in April 2012, with the average visitor spending 7.5 hours social networking during the month, according to new research. The study, from...
