Aug 18, 2014 | Mobile, Online video, Social media, UK
85% of people still prefer to watch TV programs on a big screen, rather than mobile, tablet or PC, according to new research from BroadStream Solutions. There are a plethora of screens now available for consumers to watch TV content on, and with another summer of...
Aug 18, 2014 | Facebook marketing, Mobile, Social media, UK
There are 48.4 million unique internet users in the UK, with 3.3 million users per month accessing the Internet exclusively from mobile devices (smartphone or tablet), according to new research. The study, from ComScore, also found that 8.8m access the internet...
Aug 15, 2014 | Online video, Regulation, UK
The Internet Advertising Bureau (IAB) UK is working on new guidelines for measuring the success of online video ad campaigns, in a bid to appeal to advertisers looking for more accountability with their online campaigns. The IAB UK is likely to follow the lead of its...
Aug 14, 2014 | Mobile, UK
In a surprising turnaround, Apple maps had succeeded in pipping Google Maps in mapping traffic on 4G, two years on from its much-derided launch, according to a new report. UK mobile network operator EE reports that Apple Maps currently represented 70% of mapping...
Aug 8, 2014 | E-commerce and E-retailing, UK
The UK and Denmark are the biggest web shoppers amongst EU countries, according to new research. The Office for National Statistics has published a snapshot of Britain’s internet habits, how they have changed in recent years, and how they compare with the rest...
Aug 7, 2014 | Regulation, UK
The UK government is investigating the role that virtual currencies such as Bitcoin will play on the current (and future) global financial system. Watch this video from the Guardian explaining how Bitcoin works below: With results due in autumn, the assessment will...
Aug 7, 2014 | Mobile, Social media, UK, WhatsApp
The huge rise in chat apps in the UK is mainly down to teenagers and young adults sending winks or heart emoticons to each other in a new era of digital flirting, according to new research. According to Deloitte, the number of instant messages sent in Britain alone is...
Aug 6, 2014 | Email marketing, Online advertising, Regulation, UK
The Direct Marketing Association (DMA) has revamped its code of conduct in the UK, in a move that will see the trade body replace 170 pages of rules with five direct marketing ‘principles’ for its members to follow. The five principles are: • ‘Put your customer first’...
Aug 4, 2014 | UK
The UK tech sector enjoyed a quarter of robust growth from April to June 2014 with the expansion of business activity rising at its fastest pace since the onset of the financial crisis, in 2007. The latest KPMG/Markit Tech Monitor UK survey also indicates that...
Aug 1, 2014 | Mobile, Regulation, UK
The UK government plans to put driverless cars on public roads as early as January 2015, joining the US, Japan, Singapore, Sweden and Germany in tests to see how the vehicles will work on a large scale. Watch this video demonstrating Google’s latest driverless...
Jul 23, 2014 | Mobile, UK
This chart shows the top preferred push notifications by category for the UK. Consumers are most likely to want to receive deals or offers from their supermarket, or updates on their favourite music with both categories having a 22% favourability rating. Push...
Jul 23, 2014 | Mobile, UK
This chart shows customers’ preferred mobile push notifications. Customers are most responsive to sales promotions with 34%. Location-based offers and new product launches are the least popular themes for push notifications each receiving 26%. View high quality...
Jul 23, 2014 | Online advertising, UK
This chart shows the sales methods for digital display advertising. Programmatic refers to display ads that are bought and sold using automated systems and processing, such as real time bidding. This chart shows that across several digital media, direct is the...
Jul 23, 2014 | Regulation, UK
Suspected pirates are about to get chased by their ISPs as the UK steps up enforcement of digital copyright infringements as digital marketing regulation becomes more sophisticated – but do you want your ISP knowing what you’re downloading? Under the new scheme, BT,...
Jul 21, 2014 | Online advertising, UK
Only about 50 percent of all online ads are considered “viewable.” That means about half of ads are never viewed. And associated spend on those ad spots could have been wasted. Understanding an ad’s viewability is an important part of creating...
Jul 18, 2014 | Mobile, UK
One in nine (11%) UK households will have at least one smart system by the end of this year, rising to over one in four (27%) households in five years, according to new research. The report, from global forecasting firm, Strategy Analytics, indicates that the number...
Jul 11, 2014 | Email marketing, Regulation, Social media, UK
As police and security service surveillance powers are rushed through parliament, the UK government is being criticised for mishandling data retention legislation that forces internet firms to store key communication information. It’s a strong reminder of the...
Jul 11, 2014 | UK
London’s flourishing tech sector is to be boosted further by the launch of a new $100m venture capital fund to be based in the city. Google Ventures, the venture capital investment arm of Google, is to launch a new $100m fund, based in London, that will invest in...
Jul 9, 2014 | E-commerce and E-retailing, Mobile, UK
Mobile is rapidly changing consumer purchase behavior, with nearly half (46%) of UK consumers now use mobile devices as their primary tool for purchase decision making, while one in four use mobile devices as their exclusive shopping research tool, according to...
Jul 4, 2014 | E-commerce and E-retailing, Mobile, Search engine marketing, UK, USA
How can you ensure your app stands out from the crowd and is easily found on Apple’s App Store? This research from Yodel Mobile highlights missed opportunities when it comes to brands getting their apps noticed and downloaded. The research points to opportunities for...
