US court forces Domino’s Pizza to make app accessible to blind people
Domino’s Pizza must make its website and mobile app accessible to blind people using screen-reading software, after a court ruling in the US.
YouTube bans dangerous prank videos after ‘Bird Box challenge’ crashes
YouTube has banned creators from depicting “dangerous challenges and pranks”, after a wave of incidents prompted by a viral challenge involving driving blindfolded pushed it to act.
New ad certification sees 94% drop in fraud across Europe
The use of TAG Certified distribution channels for digital advertising has reduced the level of fraud by more than 94 percent from the broader industry average, according to new data.
The year in review: 17 biggest digital trends of 2018
2018 was another big year for digital marketing, with the rise of voice search, AI going mainstream and Walmart buying FlipKart. This was the year that Spotify went public, Huawei overtook iPhone and a video game sparked a dance craze. In this special report, we’ve identified 17 of the biggest trends of the year.
Where’s Mark? MPs ‘empty chair’ Facebook boss at fake news inquiry
Politicians from nine countries have put out an empty chair in protest at Facebook founder Mark Zuckerberg’s failure to appear at a hearing today.
GDPR: Only 5% of European users refuse cookies used for personalised advertising
6 months on from the introduction of European GDPR, 95% of users expressed their consent, versus a remarkably low 5% who refused cookies, according to new data.
ASA gender stereotyping ban: Marketers embracing more diversity in images
Nearly three quarters (74%) of UK marketers stated there had been some impact on the images they choose for campaigns because of the ban, compared to 57% in 2017, according to new research.
The 6 sins of the digital age: Hate, addiction and misinformation top list
The are six major concerns from global citizens about digital technology, including hate and misinformation online, and addiction according to a new worldwide study.
Iceland Christmas TV ad banned for being “too political” (but goes viral online)
UK supermarket chain Iceland has seen its Christmas advert blocked from TV screens for being too political, but the Greenpeace-made cartoon is finding new life as a viral success online.
ITV warns Brexit fears are scaring off advertisers
Advertisers are scaling back spending on ITV during the traditionally busy run-up to Christmas due to uncertainty about the UK’s future, the UK broadcaster has said.
US elections: Twitter shuts down 10,000 bot accounts ‘discouraging voting’
Twitter has deleted more than 10,000 bot accounts that it says tried to discourage Americans from voting in the midterm elections, often targeting people likely to vote for a Democrat candidate.
Ads that appear alongside offensive content ‘are seen endorsement’
Consumers are angry at brands whose ads appear near violent, negative, or otherwise “unsafe” content on the web, and are less likely to buy from them as a result, according to new research.
GDPR 5 months on: Marketing email volumes half (but open rates soar)
Retailers across the EU have halved the number of automated marketing emails they send to consumers since May 25th when GDPR came into force. But those emails are now 30% more likely to be opened and produce 2x more value in terms of purchases according to a new study.
UK and US trade bodies unite to fight ad fraud
UK ad organisations JICWEBS and TAG have teamed up to unify the US and UK standards programs, effective Jan 1st 2019.
Google forced to drop pre-loaded apps on Android
Google has announced that smartphone manufacturers will no longer have free access to its popular apps on Android, such as Chrome and Google Search, following an antitrust fine earlier this year.
Privacy trends: People ‘less likely to protect their phones than computers’
Identity thefts, celebrity photo leaks, and other data breaches happen because of disproportionate trust in smartphone security, according to new research.
Google dodges fine: UK court blocks iPhone data breach citing ‘lack of damages’
The UK’s High Court has blocked a court case against Google, which claimed the tech giant had collected sensitive information from over 4 million iPhone users using a loophole.
Brexit to impact UK and European app services
Brexit is likely to disrupt the UK and Europe applications development and maintenance (ADM) services markets in the coming months, according to new research.
Brexit “material threat to London’s role as digital creative hub”: Tom Brake MP in interview warns of instant brain drain
As an MP, Tom Brake (LibDems) has been on the frontline of fighting Brexit because of the damage it would inflict on UK jobs, communities and prosperity. The big debates on lost manufacturing and finance sector jobs have hidden the equally damaging impact on UK media, tech and creative services firms. In this exclusive interview for Netimperative, he talks candidly – and the news isn’t good.
Creative protection or ‘link tax’? EU votes for controversial internet copyright law
The European Union Parliament voted has overwhelmingly to approve a copyright reform that have been criticised for being harmful to an open internet.
