Oct 2, 2017 | Mobile, Regulation
With the announcement of the new Alexa powered devices from Amazon, and the upcoming Google hardwire event on the 4th October, new research by MoneySuperMarket reveals that the British public is far from ready to embrace smart home technology.
Sep 29, 2017 | Mobile, Regulation, Social media
Uber and TFL have taken media by storm this week, but how have they faired up on social media?
Sep 28, 2017 | E-commerce and E-retailing, Regulation, Search engine marketing
Google is set to create a separate shopping service that will bid against rivals for ad placements at the top of its search page, in an effort to satisfy EU regulators, according to a news report.
Sep 20, 2017 | Online advertising, Regulation
Apple has made the controversial move to cut down on how many cookies advertisers can place on users’ devices, with changes coming to iPhones, iPads and Macs.
Sep 14, 2017 | Facebook marketing, Online advertising, Online video, Regulation, Social media
Facebook has launched a number of new tools designed to keep brands away from appearing next to controversial topics discussed on the social network.
Sep 14, 2017 | Online advertising, Regulation
While there is increased data usage in the industry, the lack of transparency is still quite high – both the sources and quality of data are misunderstood and mistrusted, with 64% of marketers surveyed saying that they are not fully clear on the origins of their data sources, according to new research.
Sep 12, 2017 | Regulation
The EU’s plans of restricting collection and use of data in digital advertising could have serious and unintended consequences for the EU economy, for Europe’s independent media, and for the accessibility of the internet itself, according to trade body IAB Europe.
Sep 11, 2017 | Regulation
UK boardrooms aren’t treating the General Data Protection Regulation (GDPR) with the seriousness required, resulting in overconfidence when it comes to compliance.
Sep 11, 2017 | Facebook marketing, Regulation, Social media
Facebook has been dealt a €1.2m by Spain’s data privacy regulator, according to reports, with the ruling coming just months ahead of the implementation of the European General Data Protection Regulations (GDPR).
Sep 7, 2017 | Facebook marketing, Online advertising, Online video, Regulation
Facebook has been accused of inflating its ad reach by millions compared to US census data, as the social network’s metrics once again come into question.
Aug 21, 2017 | Digital marketing skills, Regulation
Cyber security is now firmly cemented as a key issue in the boardroom of FTSE 350 companies, but this isn’t reflected in the training that management receive in dealing with cyber incidents.
Aug 11, 2017 | Content marketing, Mobile, Online advertising, Regulation
Google has launched a new initiative to help reduce annoying advertisements online, by telling websites if they serve ads that people tend to find annoying.
Aug 7, 2017 | Regulation
The UK Government has formally announced a new Data Protection Bill, keeping in line with EU’s GDPR. The move means that UK firms will have to ensure they comply with the upcoming EU privacy laws that give new protections to consumer’s online data (and hand out big...
Aug 1, 2017 | Online advertising, Regulation
Digital ad accreditation organisation the Media Rating Council (MRC) is considering changing the ad metric standard to require that 100% of pixels have to be displayed to count as a viewed ad. So far, the viewability standard for digital display ads has been that if...
Jul 20, 2017 | Regulation
Experian is announcing its “3 ‘I’s guide” to help businesses prepare for GDPR, with some practical steps to help avoid fines when the consumer data protection laws come in place om 25th May 2018. GDPR is a new EU regulation governing how organisations should handle...
Jul 19, 2017 | CPG, FMCG digital marketing food and beverages, Online advertising, Regulation, Unilever - Research, tips and news for marketers
Keith Weed, Unilever’s Chief marketing officer, has outlined ways for brands to avoid appearing next to inappropriate content online. Speaking at Cannes Lions, Weed outlined what he called the “three Vs of digital marketing”. The move follows criticism of YouTube this...
Jul 13, 2017 | E-commerce and E-retailing, Regulation
Music streaming service Spotify has denied filling popular playlists with ‘fake artists’ in order to save of paying royalties to artists. In a list, compiled by Music Business Worldwide (MBW), 50 artists were found in Spotify playlists that did not exist...
Jul 11, 2017 | Content marketing, Regulation
Reports of ‘fake news’ have impacted consumer confidence, with the public growing increasingly sceptical of whether news is factually correct, according to new research. The study from Newsflare reveals the current level of mistrust for the UK media, with findings...
Jul 4, 2017 | Facebook marketing, Regulation, Social media
Facebook now has two billion users worldwide, but the social network warns that with great popularity comes great responsibility. CEO Mark Zuckerberg says the new mark was reached last week, and in a Facebook post said that he’s proud of the role his company is...
Jul 4, 2017 | Online advertising, Regulation, UK
JICWEBS – the industry owned independent body that defines best practice and standards for online ad trading in the UK – has undergone a number of changes in its drive to tackle the rising threats of online ad fraud and brand safety. JICWEBS is changing from a...
