Apr 21, 2017 | Regulation, Social media
Celebrities and “influencers” in the US have been warned to clearly identify when they are promoting products on Instagram in return for payment. Consumer regulator the Federal Trade Commission (FTC) sent letters to more than 90 individuals and marketing...
Apr 7, 2017 | Online advertising, Online video, Regulation
YouTube has stopped placing ads on channels with fewer than 10,000 views in a move aimed at preventing people from making money off offensive or pirated videos. The move came with YouTube striving to derail an ad boycott started by companies worried their brands might...
Apr 7, 2017 | Regulation
Online measurement firm comScore has announced a new initiative to work with Google to provide independent brand safety reporting of advertising campaigns on YouTube. This new collaboration is part of Google’s efforts to provide advertisers with greater visibility...
Apr 5, 2017 | Regulation
President Donald Trump signed a resolution on Monday that officially repeals US broadband privacy rules. The rules, which were yet to come into effect, would have required ISPs and mobile networks to get user permission before sharing and selling their private...
Apr 5, 2017 | Content marketing, Online advertising, Regulation
A consortium of the UK’s leading local news publishers are calling on ad agencies and national brands to use local news media and reject the current trend for buying programmatic ads. The group of 24 regional publishers, including Johnston Press, Newsquest and...
Mar 24, 2017 | Regulation
The US senate took the first step Thursday toward blocking rules that would restrict how some big tech companies share and sell personal data, a controversial move that has large implications for online privacy. By a vote of 50-48, the Senate passed a joint resolution...
Mar 22, 2017 | Content marketing, Facebook marketing, Regulation
Facebook has launched a new feature designed to discourage users form sharing false or “disputed” news. The new tool works by sending a pop-up window to mobile and desktop users they attempted to share articles on Facebook that were deemed inaccurate by...
Mar 21, 2017 | Content marketing, Regulation
Premium media brands outperform all advertising industry benchmarks against desktop display, video and mobile – with lifts of up to 92% in some instances, according to new research. (Photo: Emma Winchurch-Beale, International Sales Director at The Washington...
Mar 20, 2017 | Online advertising, Regulation, Search engine marketing
M&S has become the latest brand to “pause” its Google ads over fears it is appearing next to extremist content, following similar decisions from McDonald’s, L’Oreal, Tesco, major banks and the UK government. Last week, the UK government decided to remove its...
Mar 17, 2017 | Online advertising, Regulation
The cost of global online ad fraud could reach $16.4bn this year, with advertisers set to lose more than twice as much as previous estimates suggested, according to new research. The study, called “What Happens Next: How to Reverse the Rising Tide of Ad...
Mar 17, 2017 | Regulation
Canadian sex toy manufacturer We-Vibe has agreed to pay £2.4m after being accused of serious failures to protect customer data. A class action lawsuit was initiated by two anonymous individuals, known as “NP” and “PS” who represented all customers affected by...
Mar 13, 2017 | Online advertising, Regulation, Social media
Yesterday marked the world wide web’s 28th birthday. Sir Tim Berners-Lee, inventor of the World Wide Web and founder of The Web Foundation, looks at how the web has evolved, and what we must do to ensure it fulfils his vision of an equalising platform that benefits...
Mar 10, 2017 | Online advertising, Regulation
The two leading cross-industry standards bodies in the US and UK have today announced they will work together to tackle some of the biggest issues facing digital advertising including brand safety, buying transparency, fraud and criminal activity. The Trustworthy...
Mar 9, 2017 | Online advertising, Regulation
While more consumers crave highly personalised and tailored customer service, they are also very sceptical of how businesses collect and store personal data, according to new research. The international study from Verint Systems shows that concerns around data privacy...
Mar 9, 2017 | Regulation
Over a fifth (21%) of websites are still using insecure SHA-1 certificates, leaving users at risk of man-in-the-middle, brute force and collision attacks which expose sensitive data, according to new research. Venafi’s research shows there has been improvement since...
Mar 6, 2017 | Online advertising, Regulation
The Information Commissioner’s Office (ICO) has issued its GDPR consent guidance which gives marketers practical advice on how to behave from 2018. Guidance from the Information Commissioner’s Office sets out exactly how consent must be obtained from May 2018 when the...
Feb 24, 2017 | Content marketing, E-commerce and E-retailing, Regulation
The impact of Brexit has been mixed, with 51% of retail decision makers surveyed saying that they have seen an impact on sales in the UK since the EU referendum, with most favouring a so-called ‘soft Brexit’, according to new research. The research...
Feb 23, 2017 | Email marketing, Regulation
Spain has topped the list of nosy nations as confidential information spurs a 48% increase in clickthroughs, according to new research. Independent analysis from the Mailjet test centre of 20,000 consumers worldwide also revealed a hesitance among UK consumers around...
Feb 21, 2017 | Content marketing, Facebook marketing, Regulation
Facebook founder Mark Zuckerberg stepped up to give a clear direction on where he sees the digital society going, and Facebook’s role within it. Talking about “building and creating social good”, Zuk’s comments came against a backdrop of a radically changing political...
Feb 20, 2017 | Mobile, Regulation
Samsung has confirmed that its smart TV sets are listening to customers’ every word, and the company is warning customers not to speak about personal information while near the TV sets. Left: Samsung SmartTV privacy policy, warning users not to discuss personal...
