Feb 3, 2014 | Content marketing, CPG, E-commerce and E-retailing, Email marketing, Facebook marketing, FMCG digital marketing food and beverages, Marketing through gaming, Mobile, Online advertising, Online video, Regulation, Search engine marketing, Social media, Twitter marketing, Viral and buyrals
After much hype last year, ‘the ‘Internet of Things’ is becoming big business, with Google buying smart thermostat maker Nest while expanding its ‘Android for cars scheme’. As more everyday devices become linked to the web, the fact that a ‘smart fridge’ was hacked...
Jan 31, 2014 | Online advertising, Regulation
Advertisers and publishers have relied on cookies to track consumer behaviour online for years- but the practice is slowly becoming outdated as technology advances. So what are the new ways to monitor online habits? In this white paper, the Interactive Advertising...
Jan 29, 2014 | Marketing through gaming, Mobile, Regulation
UK and US spy agencies have gathered data from smartphone apps, including popular game s Angry Birds, which leak personal data on to global networks, according to reports. Other applications mentioned by the documents include the photo-sharing site Flickr, movie-based...
Jan 28, 2014 | Online video, Regulation
Google is launching a new report that ranks internet service providers based on the quality of their YouTube video playback. Set to launch next week, the new Video Quality Report will first be available for Canadian users, but reports for other areas are expected to...
Jan 27, 2014 | Online advertising, Regulation
If you’re a media planner using online advertising traffic data, you’ll know all about the challenges and the need for guidelines – so this simple explanation tells you more. While advertisers expect their online content is viewed by human audiences, this isn’t always...
Jan 23, 2014 | Germany, Regulation
The passwords and other details of 16 million email users in Germany have been stolen- the equivalent of almost a fifth of the German population being at risk. More than half of the hacked accounts ended in ‘.de,’ the Internet country code for Germany. Researchers and...
Jan 21, 2014 | Regulation
Credit card details from nearly half of all South Koreans have been stolen and sold to marketing firms, it has been revealed. In one of the country’s biggest ever breaches, the personal data of at least 20 million bank and credit card users in South Korea has...
Jan 21, 2014 | Online advertising, Regulation, Social media
Google has lost its attempt to get the lawsuit alleging it bypassed settings in Apple’s Safari web browser thrown out of a UK court, as the digital privacy battle continues. A British group that calls itself “Safari Users Against Google’s Secret...
Jan 20, 2014 | Mobile, Regulation
A fridge has been discovered sending out spam, following a web attack that compromised a vast array of compromise smart gadgets, marking a new threat to the much-hyped ‘Internet of Things’. The fridge was one of more than 100,000 devices used to take part...
Jan 20, 2014 | Mobile, Regulation
A California woman has been cleared of dangerously driving while wearing a Google Glass as the judge rejected the case. Watch this video from Reuters outlining the case below; Software developer Cecilia Abadie was pulled over for speeding in October last year, and the...
Jan 10, 2014 | Email marketing, Regulation, Social media
Google has caused a privacy stir yet again, as Gmail contact lists will now include both the email addresses of their existing contacts, as well as the names of people on the Google+ social network. The move could result in some users receiving messages from people...
Jan 7, 2014 | Online advertising, Regulation
Yahoo has admitted that malware-spreading malicious adverts served on its websites on 3 January have affected users of its European websites using Windows PCs. Netherlands-based security researchers from Fox-It spotted that hackers had inserted malicious ads into the...
Jan 7, 2014 | Facebook marketing, Regulation, Social media
Facebook users have sued the social network, claiming that private messages are read and mined for data to share with advertisers and marketers, according to reports. Two Facebook users filed suit in U.S. District Court in San Jose, saying that scanning messages...
Jan 2, 2014 | Mobile, Regulation, Social media
Popular photo sharing app Snapchat has been hacked, leading to the account information of 4.6 million users being temporarily been posted online by hackers. The hacker, known as “Lightcontact”, first posted the account information on Reddit and on a...
Dec 19, 2013 | Content marketing, CPG, E-commerce and E-retailing, Email marketing, Facebook marketing, FMCG digital marketing food and beverages, Marketing through gaming, Mobile, Online advertising, Online video, Regulation, Search engine marketing, Social media, Twitter marketing, Viral and buyrals
As 2013 comes to a close, we look back at the biggest trends that helped shape digital marketing in the year that Google became the biggest media owner in the world. Twitter went public, Facebook put ‘mobile first’, Yahoo bought Tumblr and the web spying...
Dec 19, 2013 | Online advertising, Regulation
The Digital Trading Standards Group (DTSG) has launched UK good practice aimed at minimising the risk of display advertising misplacement. The DTSG is a UK group comprising representatives of the entire digital display advertising market, including trade bodies the...
Dec 18, 2013 | Content marketing, CPG, E-commerce and E-retailing, Email marketing, Facebook marketing, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Regulation, Search engine marketing, Social media, Twitter marketing, Viral and buyrals
It’s true that a life without mistakes is a life not truly lived- but we can be sure the Kellogg’s marketing department could have lived without promising to feed hungry children in exchange for retweets. As 2013 draws to a close, we look as some of the biggest...
Dec 18, 2013 | Regulation
Government web spying revelations shocked the world in the year when online privacy became big news Tech advances such as Google Glass and 3D printers raise new questions about digital regulation Marketers continue to battle regulators over ‘Do Not Track’ defaults for...
Dec 17, 2013 | Regulation
2013 has been a busy year for tech failures, on both sides of the Atlantic. All organizations are at risk of IT disasters, which could have an adverse effect on the operational running of the business and cause significant problems. This “hall of shame” demonstrates...
Dec 13, 2013 | Regulation, Search engine marketing
An eye tracking study, commissioned by ICOMP (Initiative for a Competitive Online Marketplace) has revealed that Google’s proposed commitments relating to the display of rival links, continue to weigh heavily in favour of Google’s own services and will not...
