Dec 10, 2013 | Regulation
The problem with a media channel where everything is counted is that the numbers rarely match up. Media traffic fraud has been a big issue since the late 90s, and this month another initiative kicks off to try and reduce online media traffic fraud. The US arm of the...
Dec 9, 2013 | Regulation
Web giants Google, Microsoft, Facebook, Twitter, AOL, LinkedIn and Yahoo have united to form the Reform Government Surveillance coalition, to demand a change to digital surveillance practices. The news follows this year’s revalations that the NSA, GCHQ, and others...
Dec 6, 2013 | Regulation, Social media
More than two million stolen passwords used for sites such as Facebook, Google and Yahoo and other web services have been posted online. The site containing the passwords was discovered by researchers working for security firm Trustwave. In a blog post outlining its...
Dec 5, 2013 | Australia and New Zealand, Mobile, Regulation
Measuring the effectiveness of mobile advertising remains a major challenge. The number of data points give so many options for what marketers measure has blocked the creation of single currencies in the way that GRPs became the TV currency. Here’s how Australia is...
Dec 4, 2013 | Regulation
Cybercriminals are always on the hunt for user credentials (user name and password). If you have someone’s credentials, you can log into their systems, access valuable data, and perform fraudulent transactions on their behalf. This infographic from Trusteer explains...
Dec 3, 2013 | Regulation
Lastminute co-founder Martha Lane Fox has quit her role as the Government’s UK digital champion after more than three years. Lane Fox was appointed in June 2010 to advise the Government on how to encourage more people to get online. In her resignation letter,...
Nov 29, 2013 | Content marketing, CPG, E-commerce and E-retailing, Email marketing, Facebook marketing, FMCG digital marketing food and beverages, Marketing through gaming, Mobile, Online advertising, Online video, Regulation, Search engine marketing, Social media, Twitter marketing, Viral and buyrals
Big developments in mobile and social this month are creating new ways you can reach people in 2014. Integration of retail into digital gets a boost as Pinterest opens up to retailers, and Google starts tracking in-store consumer behaviour. View out latest digital...
Nov 27, 2013 | Online video, Regulation, Social media
Google has admitted its YouTube site has become riddled with spam after it switched to compulsory Google+ logins from users to comment on videos. The internet giant came under fire last month as it ditched standard YouTube profiles for Google+ accounts, in a bid to...
Nov 25, 2013 | Mobile, Regulation
Apple has been awarded $290m in a damages retrial against Samsung, retrieving a large part if the money it was originally awarded last year. After a week-long trial, the jury deliberated for nearly two days before reaching a decision on Thursday in a San Jose,...
Nov 21, 2013 | Regulation, UK
Domain name registry Nominet has announced plans to introduce ‘.uk’ address as a shorter alternative to ‘.co.uk’, despite previous claims that the move would cause confusion. Nominet had previously postponed the idea after accepting it would confuse people, but after...
Nov 20, 2013 | Mobile, Regulation
Nokia shareholders have approved the 5.44 billion euros (£4.5bn) sale of its mobile phone division to Microsoft, as both firms looks to regain lost ground to Google, Samsung and Apple in the mobile sector. Nokia shareholders have approved the 5.44 billion euros...
Nov 20, 2013 | Mobile, Online advertising, Regulation, Search engine marketing
Google has been forced to pay $17m (£10.5m) for tracking Apple’s Safari browser users without their permission. At issue were advertising cookies that Google placed on the computers of Safari users in the US, who visited sites within Google’s DoubleClick...
Nov 18, 2013 | Online advertising, Regulation, USA
Internet advertising costs could leap if the US Congress discussions about taxing advertising proceed, affecting web advertising. The US lobbying industry is tooling up in response as internet advertising regulation and taxes inevitably will impact revenues to media...
Nov 11, 2013 | E-commerce and E-retailing, Mobile, Online advertising, Regulation, Search engine marketing
Google is reportedly testing a tool that uses smartphone location data to monitor when consumers visit stores, providing a vital link between online and offline purchase behaviour. Technology blog Digiday quotes ‘agency executives briefed on the program by Google...
Nov 5, 2013 | E-commerce and E-retailing, Online advertising, Regulation
Tesco is trialing new technology that will scan customer’s faces at petrol stations to sell targeted adverts shown on screens near the till. Watch this video from BBC click explaining how the technology works below: For example, ads for Red Bull could run in the rush...
Nov 4, 2013 | Mobile, Regulation, Search engine marketing
A consortium of tech firms including Microsoft, Apple, Blackberry, Ericsson, and Sony, have teamed up to file a lawsuit against Google and its Android smartphone makers, over the way it matches search terms with relevant advertising. The move is largely seen as an...
Nov 1, 2013 | Facebook marketing, Regulation, Social media
Facebook is planning to record a user’s cursor details when browsing the social network, recording details such as how long users hover their cursors over ads, in a bid to offer better targeted ads while boosting product development. In an interview with the...
Oct 31, 2013 | Regulation
Prodec Networks has released a new infographic to highlight how vulnerable business are to internal threats. In addition, it shows the financial impact this can have on a business. View larger image here After employees, the information a business holds has become one...
Oct 25, 2013 | Regulation
Global internet body ICANN has added four domain name suffixes, the first of hundreds expected in the coming years in the online addressing system’s largest expansion ever. The first four words are: شبكة, the Arabic word for “web”; 游戏, the Chinese...
Oct 24, 2013 | Regulation
Google has added controls to its Chrome web browser, letting parents monitor and control the browsing behaviour of their children. The new feature, called “supervised users”, allows “managers” to set up profiles of the people they want to...
