Oct 1, 2014 | Digital marketing skills
Two-thirds of digital marketing leaders see improving customer satisfaction as top reason for investment in technology, according to new research. The study, from Teradata, surveyed senior digital marketers strategic to assess their priorities for technology...
Sep 26, 2014 | Digital marketing skills
Firms that let employees be creative in their work are often rewarded with greater sales and market share, according to new research from Adobe. The study found that nearly 6 in 10 (58%) of firms that foster creativity (rather than suppress it via strict processes or...
Sep 22, 2014 | Digital marketing skills, Mobile
Microsoft has axed a further 2,100 jobs as the software giant looks continues its plan to cut 18,000 jobs, representing 14% of its workforce. Microsoft said 747 people are being made redundant in its Seattle operations , with the rest spread across the globe....
Sep 22, 2014 | CPG, Digital marketing skills, FMCG digital marketing food and beverages, Online video
Procter & Gamble has embarked on a large scale talent-scouting mission to reduce its video ad production costs, even placing an ad on the NASA website to seeking fresh ideas. The post on the NASA site explains that P&G is seeking “a new way to produce...
Sep 3, 2014 | Digital marketing skills
While doctors remain the most desirable profession for parents to aspire for their kids, digital carers in app development and tech entrepreneurship are now more popular than bankers, according tpo a new UK survey. With the new school term starting in the UK this week...
Aug 19, 2014 | CPG, Digital marketing skills, Mobile, Online advertising
This chart shows the projects that Chief Information Officers and Chief Marketing Officers take responsibility for within different organisations. Mobile apps are the most evenly split between job roles with 74% of CMOs taking responsibility and 86% of CIOs....
Aug 19, 2014 | Digital marketing skills, UK
A quarter of UK based businesses believe that their marketing isn’t performing as it should be, with a third of these complaining that the difficulty of making an impact with advertising is the biggest barrier to success. According to a new report recently released by...
Aug 11, 2014 | CPG, Digital marketing skills, FMCG digital marketing food and beverages
FMCG giant Mondelez, owner of brands such as Cadbury’s, Philadelphia and Oreo has scrapped its traditional Chief Marketing Officer position for a new wider-reaching role that includes global strategy and research and development. Under the move, CMO Mary Beth...
Aug 8, 2014 | Digital marketing skills, Online advertising
Nearly half (47%) of affiliate marketers working in the industry are actually self-taught, with almost three quarters admitting there is a greater need for awareness of affiliate marketing in schools, colleges and university in order to teach the next generation,...
Aug 5, 2014 | CPG, Digital marketing skills, FMCG digital marketing food and beverages
P&G is to sell more than half of its brands as the FMCG giant behind Gillette, Pampers, Old Spice and Tide looks to focus on its core brands in a cost cutting shift to “more efficient digital media”. The move will see P&G focus on 70 to 80 “core strategic”...
Jun 30, 2014 | Digital marketing skills, Facebook marketing, Social media
Facebook has come under fire for conducting a secret experiment on some of its users, manipulating their news feed to see how they would react emotionally. For one week in 2012 Facebook tampered with the algorithm used to place posts into user news feeds to study how...
Jun 19, 2014 | Digital marketing skills, Online advertising
Most advertisers in the UK are still uncertain about real-time advertising (RTA), according to an ISBA survey. Over a third of respondents are unaware of what proportion of their own online campaigns involve RTA while only just over a third admit to having a ‘positive...
Jun 4, 2014 | Australia and New Zealand, Digital marketing skills
Australian digital marketers are more confident in their digital marketing abilities than their contemporaries in other countries, according to the results of a new survey. The study, conducted by IAB Australia, found found that 36 per cent of Australian marketers are...
Apr 23, 2014 | Digital marketing skills, Mobile, Online advertising
The rapid pace of mobile marketing innovation is changing the relationship between advertising agencies and their clients, according to new research. The study, from SoDA (Global Society for Digital Marketing Innovators), found that that agencies that can innovate...
Apr 2, 2014 | Digital marketing skills, Online advertising, Social media
More than half of global marketing leaders surveyed say they have greater responsibility for revenue growth and 61% say data acquisition is a top priority for 2014, according to new research by Deloitte and the ExactTarget Marketing Cloud, from salesforce.com. The new...
Mar 14, 2014 | Australia and New Zealand, Digital marketing skills, Online advertising, Regulation, UK, USA
Competition for talent at digital agencies and production companies is leading to sharp salary rises, and remuneration gaps of up to 45% between some regions, according to a new report. The study, from entrepreneur network SoDA, indicates that globally, there’s never...
Feb 13, 2014 | Digital marketing skills, Online advertising
As marketing remains rather fragmented between online, print and TV, many in the industry are expecting technology to improve their understanding of each customer, according to new research. The study, from Terradata, indicates that 70% of digital marketers believe...
Oct 25, 2013 | CPG, Digital marketing skills, Online advertising
Less than 10 percent of senior UK marketers have full confidence in their own digital marketing skills [8%] or those of their teams [9%] Adobe research has found. In addition, over 50 percent of marketers in the UK are not testing campaigns or content, relying instead...
Oct 15, 2013 | CPG, Digital marketing skills, FMCG digital marketing food and beverages, Online advertising, Social media
Over a quarter of executives from around the world believe digital transformation is already a critical factor for their companies long-term survival, according to a new survey. The research, from MIT Sloan Management Reviewand Capgemini Consulting, also indicated...
Oct 11, 2013 | Digital marketing skills, Online advertising
With a staggering 90% of the world’s data created in the last 2 years alone, ‘Big Data’ has become the latest marketing buzzword as brands look to make sense of the wealth of personal data consumers are giving away online and on the move. But new research shows...
Page 13 of 14« First«...1011121314»
