Mar 22, 2017 | Digital marketing skills
Do you want to know if you’re being paid enough in your tech role? Or are you considering a career in tech and want to know what you could be getting paid in the future? This new infographic from Agil8 offers a salary guide for job roles in the tech industry....
Mar 17, 2017 | Digital marketing skills, Mobile
The majority of marketers admit they haven’t got to grips with how to adequately tap into the way people use mobiles today, according to a new report. The study, from the Mobile Marketing Association and RadiumOne, interviewed with over 300 senior marketers, evealed...
Mar 16, 2017 | Digital marketing skills
Fresh creative talent and access to new data skills are something the marketing industry have been calling for in recent years, but the co-chair of the Graeme Robertson Trust (GRT) has called for the marketers to do a better job of selling themselves if they want to...
Mar 13, 2017 | Digital marketing skills
A new global study commissioned by the Futurestep division of Korn Ferry reveals the missed opportunity for companies that fail to strategically link talent acquisition with business strategy. In Part Two of Talent Forecast, Futurestep’s global survey of more than...
Mar 13, 2017 | Digital marketing skills
Over a third of organisations feel they do not have enough board support when it comes to executing their digital strategies, according to a new report. The research, from digital experience company from Acquia, quizzed 450 digital leaders from organisations across...
Mar 8, 2017 | Digital marketing skills
On International Women’s day, new research has revealed that women are being held back, yet are more satisfied in their jobs than men. The research, from Episerver, indicates that 1 in 10 women believe they have been held back in a marketing role as a result of their...
Mar 3, 2017 | Digital marketing skills
CRM and PPC managers alongside user experience designers and web analysts, are among the most in demand positions in digital marketing, according to new research. The world of digital marketing is constantly changing and evolving. New roles are emerging as companies...
Mar 1, 2017 | Digital marketing skills
Over half of marketers (52%) think that other C-level execs don’t understand marketing, as marketers realise they need to do more to communicate the value of martech at a business level, according to new research. Key findings: • Over half of marketers (52%) think...
Feb 17, 2017 | Digital marketing skills
What does it take to become a Chief Technology Officer? Agile8 has put together an interactive infographic showing how some of the world’s top CTOs got their position Users can hover over the steps to see the career moves the CTOs took, how long they stayed in each job...
Feb 16, 2017 | Digital marketing skills, Online advertising
Average days sales outstanding for client invoices have grown to an all-time high of 86.42 days, an increase of 20 days since 2013, according to new research. FastPay, which provides working capital to fast-growing digital media companies, has analysed its data bank...
Feb 6, 2017 | Digital marketing skills
Over half (54%) of marketers believe that the gap in coding knowledge between the marketing and development team makes their company significantly less agile, according to new research. The study, from Mailjet provides new insights into the relationship between UK...
Feb 3, 2017 | Digital marketing skills
76% of UK companies are planning a big data or data analytics project within the next twelve months, but 70% of C-level executives say they are struggling to up-skill employees effectively to maximise Return on Investment (ROI) for business intelligence tools. The big...
Jan 26, 2017 | Digital marketing skills
LinkedIn has revealed the most overused words by marketers, including words “strategic” “specialised” and “creative”. The list, compiled from analysis of millions of UK profiles, reveals the ten worst offenders from the past twelve months. During what is historically...
Jan 10, 2017 | Digital marketing skills, Social media
72% of marketers consider data analysis to be the most important skill for their organisation to acquire over the next two years. That’s according to the new report from international marketing technology brand BlueVenn: Customer data: The monster under the bed? The...
Jan 6, 2017 | Digital marketing skills, Mobile
Fukoku Life Insurance Mutual Company has cut 34 jobs, instead using IBM’s artificial intelligence bot Watson to take over assessing medical insurance claims over the phone. Starting from January 2017, the Tokyo-based insurance company is handing over the roles of 34...
Dec 19, 2016 | Content marketing, CPG, Digital marketing skills, E-commerce and E-retailing, Email marketing, FMCG digital marketing food and beverages, Marketing through gaming, Mobile, Online advertising, Online video, Regulation, Search engine marketing, Social media, Twitter marketing, Viral and buyrals, WhatsApp
2016 was another big year for digital marketing, with the dawn of the chatbots, ad blocking wars and the Pokemon Go craze. This was the year that video content went live, chat apps grew up and YouTube ads earned better ROI than TV. In this special report, we’ve...
Dec 16, 2016 | Digital marketing skills, Online advertising
Marketing firms are poorly-prepared for digital disruption, with a big disconnect between how ready businesses say they are, and the actual levels of investment in digital training and development, according to a survey across 7 UK industries. The research,...
Dec 13, 2016 | Digital marketing skills, Online advertising
Eight out of 10 premium publishers admit they don’t have insight into how their traffic is audited by third-tarty measurement companies, according to new research. The data, from Distil Networks and The 614 Group looks at how publishers are seeing non-human website...
Dec 7, 2016 | Digital marketing skills, Online advertising
One third (33%) of enterprises globally are underprepared for “digital transformation” – the process of replacing legacy networks and dedicated service platforms with a coherent digital environment that is flexible, cost-effective, and capable of delivering changes...
Dec 2, 2016 | Digital marketing skills, Online advertising
The next generation of digital natives see social media as a way to ‘build personal brands’ and prefer quality online relationships rather than a mass of followers, according to the results of an extensive five year study of 10-15 year olds. The findings, from digital...
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