Aug 4, 2016 | Digital marketing skills
The role of the Chief Marketing Technologist (CMT) role is becoming ever more important, with 64% of UK marketers believing that understanding marketing technologies has become critically important to their career success, according to new research. The study, from...
Jul 11, 2016 | Digital marketing skills, Email marketing, Online advertising, Social media, Viral and buyrals
Microsoft’s latest attempt to recruit the next generation of engineering talent has backfired, as its rather awkward attempts at ‘Millennial speak’ have been roundly mocked on social media. The email went viral after it was shared by Twitter user...
Jul 6, 2016 | Digital marketing skills
A team from Bournemouth University have won a competition that challenges university students to work on a real-life marketing brief and then pitch it back to the brand. The winners of this year’s IDM Student Marketing Competition was announced at a gala reception in...
Jun 24, 2016 | Digital marketing skills, Online advertising
This year’s Cannes Festival once again celebrates the creative industry, but is the role of women in the sector taking a step backwards? Stephanie Himoff, Managing Director, Northern Europe at Outbrain, tackles the gender issues in the creative industry. Every year,...
Jun 23, 2016 | Digital marketing skills, UK
London offers the best opportunities in the UK for women working in the technology sector, but more work to be done as one in ten tech teams have no female employees, according to new research. London’s tech community offers the greatest opportunities for British...
Jun 20, 2016 | Digital marketing skills
As a new poll reveals 72% of companies said they found it difficult hiring staff they need to grow their business, CEOs of some of the fastest-growing UK companies have come together to discuss the challenges of recruitment in the UK. The entrepreneurs were speaking...
Jun 14, 2016 | Digital marketing skills, UK
The UK is facing a digital skills gap which could be costing the economy £63bn in lost income each year, according to a new report. The report, from the Commons Science and Technology Committee, a group of UK MPs, said the lack of skills risks damaging the...
Jun 2, 2016 | China, Content marketing, CPG, Digital marketing skills, E-commerce and E-retailing, Facebook marketing, India, Latin America, Marketing through gaming, Mobile, Online advertising, Online video, Search engine marketing, Social media, Twitter marketing, USA, Viral and buyrals, WhatsApp
Internet users are talking to their phones much more, meaning that brands need to prepare for a hands-free future in digital, according to the annual report from digital guru Mary Meeker. Every year, Meeker’s State of the Internet presentation is used as an industry...
Jun 2, 2016 | Digital marketing skills, Facebook marketing, Social media
One in four (24%) decision makers say Facebook is their preferred social channel of choice when seeking information on a purchasing decision, ranking it ahead of Twitter and LinkedIn, according to a new study. The Hotwire study entitled Changing Face of influence...
May 25, 2016 | Content marketing, Digital marketing skills
Vice Media has become the latest news putlet to layoff staff, following the likes of Mashable and Buzzfeed as upcoming digital media publications struggle to turn a profit in an increasingly saturated market. All of UK @vicenews editorial team, plus the only two...
May 13, 2016 | Digital marketing skills
Jill Watson has been a teaching assistant (TA) at Georgia Institute of Technology for months, responding to student’s emails and forum messages. But there’s a twist: Jill is a robot. She is in fact a robot powered by IBM’s Watson system, but students...
May 3, 2016 | Digital marketing skills
Business leaders looking to improve the quality of their customers’ digital experience agree they do not know where to start, according to research. The study, from Actual Experience, indicates that four out of five top-level executives know that digital experience...
Apr 8, 2016 | Content marketing, Digital marketing skills, Online video
Mashable has axed an unspecified number of its staff, as the digital news site embarks on a video content drive. The site will scrap coverage of world news and politics, laying off the entire politics team. According to Politico and a Mashable editor, 30 people were...
Mar 30, 2016 | Digital marketing skills
Harvard and the Massachusetts Institute of Technology (MIT) are still the charge for Business, but UK and France and challenging the top US institutions, according to new data. The sixth edition of the QS World University Rankings by Subject, released today on...
Mar 29, 2016 | Digital marketing skills
McCann Erickson Japan has become the first agency to appoint a robot as its creative director… but is it an early April Fool’s Day prank or a genuine sign of things to come? The robot, called AI-CD β, will be assigned as a creative director to client...
Mar 24, 2016 | Digital marketing skills, Social media
With employers taking just three seconds to decide whether they like you, it has become essential to cultivate an online presence that leaves no room for doubt. This new infographic from NeoMam Studios offers a guide to master digital impressions. How you look, what...
Mar 11, 2016 | Digital marketing skills, UK, USA
The UK is Europe’s most desirable technology hub for global tech workers looking to move abroad, with London rivalling New York and San Francisco as the world’s top tech hub, according to a survey of over eight hundred international technology professionals. The...
Mar 9, 2016 | Digital marketing skills
In celebration of International Women’s Day, Episerver, has launched the “Digital Ninety-Nines”, a new campaign that showcases the work of women within IT, digital marketing and tech. Named after Amelia Earhart’s 1929 international organisation of women pilots, the...
Mar 8, 2016 | Digital marketing skills
Adam Gibson and Chris Nicholson, are founders of Deeplearning4j — first commercial-grade, open-source, distributed neural net library written for Java and Scala, with one of the most active communities on Gitter. In this Q&A session, they share their thoughts,...
Mar 8, 2016 | Digital marketing skills
Tech start-ups serving the international media, entertainment and creative (MEC) sectors are struggling to find growth stage funding, according to a new study. TechMutiny Insights has conducted in-depth interviews with tech startups in the creative industries across...
