Consumers’ interactions with brands on social media influence their buying decisions — 67% of consumers have made a purchase after seeing an advertisement on social media. However, a new survey finds that not all platforms hold the same weight in people’s buying decisions.
People in Birmingham are Britain’s hungriest for casual dining (restaurant and bar) deals, spending the most per person during the first half of 2019 – followed by Liverpool, London and Manchester, according to new research.
Facebook is still failing to shut down groups on its social network where fake Amazon reviews are bought and sold, according to a new report.
Ecommerce giant Rakuten is leading a $35m round in Fever, a data-led entertainment and experience company.
Payments provider Klarna has expanded its partnership with fashion giant ASOS, to include the US.
Californian wine brand Böen, in partnership with internet of things agency SharpEnd, is launching the world’s largest global consumer deployment of Near-Field Communication (NFC) technology to date.
Following on from last week’s Fortnite World Cup, global sales through eSports are expected to rise to $1.1 billion for the first time in 2019, according to new research.
Amazon has announced the company’s newest renewable energy project in the EU and the US.
Ecommerce ads has seen a 40% rise ad spend in the last three months, according to new data.
50% of Americans order online at least 4 times a month, with books and media top items shoppers preferred to purchase online, followed by video games and electronics, according to new research.
Monday marks the beginning of Christmas shopping season, according to new insights released by eBay Advertising, kickstarting a fruitful five months for brands.
Pinterest has launched Mobile ad tools, a new feature that gives advertisers the ability to create and manage their Pinterest campaigns on a mobile device
Eco-conscious consumerism is here for the long-haul, and with fashion stalwarts such as Zara making a promise to sell only sustainable clothing by 2025, it’s clear that sustainability is now an essential element in the purchase decision process.
Amazon, CVS Health, and Slack are considered the most innovative brands, with Peloton, Duolingo, Oatly, Shopify, and Intuit amongst the fastest risers, according to new research.
Google has debuted its new shopping platform in partnership with select retailers, offering personalised recommendations based on their browsing habits.
ITV and the BBC have officially announced Britbox, their joint-venture streaming platform that’s designed to help the brands compete with the likes of Netflix and Amazon Prime.
Digital natives want to ‘buy into better’, with those aged between 16- 24 looking to make progressive, environmentally progressive purchases (and are happy to trade their data for a good deal) according to new research.
The latest IPA Bellwether report has signalled a stalling of growth in UK marketing budgets, following what had been a more positive start to the year.
Amazon declared Prime Day its biggest shopping event in history, with sales surpassing those of Black Friday and Cyber Monday combined.
