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Patak’s owner hires e.fundamentals for online sales push

Jul 17, 2019 | Ads, Content marketing, E-commerce

AB World Foods, the ethnic foods division of FTSE 100-listed Associated British Foods, has selected ecommerce analytics provider e.fundamentals to help drive sales of its products through retailers’ websites.

Disney Vs. Netflix: Most Brits unaware of incoming streaming service

Jul 16, 2019 | Content marketing, E-commerce, Video

With The Lion King set to launch in cinemas and a new Netflix streaming rival coing soon, new research looks at how Brits view the Disney brand.

Ecommerce trends: Businesses held back by supply chain challenges

Jul 11, 2019 | Ads, Content marketing, E-commerce

Despite understanding the vital importance of e-commerce on customer retention and satisfaction, most companies have failed to implement a holistic e-commerce strategy, according to new research. The report, from DHL, reveals that 70% of B2C companies and 60% of B2B...

Dr Amazon: Alexa to answer health questions via NHS partnership

Jul 10, 2019 | E-commerce, Mobile, Regulation

Amazon has stuck a deal with the NHS in the UK to give users health advice and diagnose their problems via the Alexa voice app.

Online retail sales to overtake High Steet ‘within a decade’

Jul 10, 2019 | E-commerce

Online sales will overtake the high street in the next decade, expected to account for 53% of retail sales by 2028, according to new research.

Breaking into the Chinese market: European brands have high hopes but low confidence

Jul 5, 2019 | Content marketing, E-commerce

China will be the next frontier of growth for European brands, according to new research published today by The Trade Desk – with brands committing big spend to the market. 

Click and Collect Cars? 27% of Brits would buy car online without test drive

Jul 5, 2019 | E-commerce

Over a quarter of Brits would be happy to buy a car online, having never seen the vehicle in person, according to new research.

Amazon’s Alexa Cup: Voice app Say It Now named top new skill in Europe

Jul 4, 2019 | Ads, E-commerce

Amazon’s annual European Alexa Cup has resulted in Say it Now awarded to top prize for best new skill on the smart speaker.

Doconomy’s pollution cutting credit card wins Cannes Grand Prix

Jul 3, 2019 | E-commerce

The Do Black card is a radical solution to expanding carbon footprints- a credit card that won’t let you buy anything else after you’ve hit your annual carbon limit.

Robert Dyas boosts post-purchase experience with Narvar

Jul 1, 2019 | Content marketing, E-commerce

Robert Dyas has struck a partnership with customer experience platform Narvar that will see the homeware retailer further improve its customer experience after the buy button by providing consistent and branded communications.

River Island boosts social shopping with Curalate to align social shopping experiences

Jun 27, 2019 | Content marketing, E-commerce, Mobile, Social

River Island has partnered with Curalate to align social shopping experiences on and away from its website.

Digital natives ‘value brick and mortar stores more than their parents or grandparents’

Jun 27, 2019 | E-commerce

Despite clear differences in expectations among shoppers of different generations, almost half of retailers (44 percent) have made no progress in tailoring the in-store shopping experience according to a recent study.

Ecommerce and Gen Z: Amazon lacks loyalty among younger customers

Jun 26, 2019 | Ads, Content marketing, E-commerce

Amazon’s dominance amongst the younger generation may be dwindling, despite attracting more than a third of all online retail spend internationally (36%).

What Facebook’s Libra tells us: traditional banking is finished and cryptocurrencies are mainstream

Jun 26, 2019 | E-commerce, Regulation, Social

Facebook’s jump into cryptocurrencies is another nail in the coffin for traditional banks, says the CEO of one of the world’s largest independent financial advisory organisations.

Prime Day: How retailers can capitalise on Amazon’s two-day sale

Jun 26, 2019 | E-commerce

With Amazon Prime Day set over two days this year, on 15th and 16th July, Jason Woosley, Vice President, Commerce Product & Platform at Adobe has pulled together his top tips for e-retailers in the lead up to the event.

Cannes Lions 2019 round-up: Social activism takes centre stage

Jun 25, 2019 | Ads, Content marketing, E-commerce, Mobile, Social, Video, Viral

As Cannes Lions ends for another year, we look back at some of the biggest trends and industry comments from the biggest ad event of 2019.

Cannes Lions Winner: Carrefour ‘Black Supermarket’ wins Creative Effectiveness

Jun 25, 2019 | Ads, E-commerce, Social

This social media, ecommerce and retail campaign from Carrefour saw the French supermarket giant not only boost sales, but it actually changed EU laws in the process. See why it won a top prize at Cannes Lions below…

Cannes winner: Burger King’s ‘Whopper Detour’ takes top direct marketing prize

Jun 20, 2019 | Ads, Content marketing, E-commerce, Mobile, Social, Video, Viral

Burger King and agency FCB New York picked up a Grand Prix in the Direct Lions, for its ‘Whopper Detour’ campaign used location-based marketing to prank rival McDonalds.

Cannes Lions winner: Ikea wins Health innovation award for “ThisAbles”

Jun 19, 2019 | Ads, Content marketing, E-commerce, Video, Viral

Ikea has taken the top prize in the Health category at this year’s Cannes Lions festival for “ThisAbles,” a suite of product adaptors that make the company’s furniture and goods accessible to those with disabilities.

Facebook to launch Libra cryptocurrency ecosystem in 2020

Jun 19, 2019 | E-commerce, Mobile, Social

Facebook is to launch its own digital currency within the next year, saying its plans will deliver an “inclusive and open” financial ecosystem.

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