Black Friday winners and losers: Apple slips as PS4 dominates
Trends data provider SEMrush has revealed the top UK consumer searches in the run up to Black Friday.
Big brands vs. smaller retailers: merchants go head-to-head online this Black Friday across Europe
Small businesses are taking on the big brands this Black Friday, according to Ingenico Group, which has partnered with YouGov to study customer behaviours and identify opportunities for smaller retailers this year.
Black Friday: Young, well-paid urbanites fuel retail extravaganza
Black Friday shoppers in Great Britain are young, urban-centric and relatively flush with cash, according to new data.
Black Friday marketing: Social rises but direct marketing still dominates
Despite growing interest in marketing through social platforms, direct marketing that has seen a consistent growth in use in terms of Black Friday Marketing, according to new research.
Bitcoin loses third of its value in its week as regulation hits
Bitcoin has lost nearly a third of its value in just a week as cryptocurrencies come under renewed regulatory pressure.
Online purchase experience is worse at Christmas, say British shoppers
Despite nearly half of British shoppers now doing at least half of their Christmas shopping online, 44% say the online delivery is worse during the festive season, according to a new survey commissioned by parcelLab.
Google boosts high street with stock search tool
Google has teamed up with retail tech start-up NearSt to let shoppers to get information about specific product availability at shops nearby.
The psychology of shopping: Three new consumer trends shaping retail
‘Self-care shoppers’, ‘virtuous circlers’ and ‘social capitalists’ are three new emerging shopping trends on retail, according to new research looking into the thought processes that convert browsers into buyers.
Black Friday moves beyond discounted tech products
Holiday season gift budgets are as big as ever, with UK, shoppers planning to spend the most money on their child (£144) or their partner (£133), reserving less than £100 for any seasonal treats they might want for themselves, according to new research.
John Lewis changes tune with Elton John Christmas ad
This year’s highly anticipated John Lewis Christmas advert has finally been released, focusing on Elton John and the gift of music.
eBay builds own ad tech platform to boost advertising relevance
Ebay has launched a new ‘shopper insights and influence’ platform, letting advertisers sell their ads in a fair auction via eBay, rather than having to trust an independent vendor to do so.
Almost half of Brits ‘to buy from Amazon this Black Friday’
Almost half (48%) of all British shoppers say they plan to purchase from Amazon during the Black Friday sales period this year, according to a new survey.
Purple Tuesday: Retailers that neglect disabled access ‘missing out on huge profits’
Today marks the first ever Purple Tuesday, which is helping to raise awareness of the barriers to shopping for disabled people. A new video from agency We Are Fred is being screened at retailers across the UK.
Singles’ Day sales growth slows amid US-China trade tensions
Chinese retail giant Alibaba has once broken its record for shopping sales event Singles Day, making a gargantuan 213 billion yuan (£24bn) in just 24 hours, but demand for big-ticket items fell due to China-US trade tensions.
IKEA unearths “previously undiscoverable” customer digital insights with Content Square
IKEA has implemented ContentSquare’s digital insight and user experience analytics solution to enable its teams company-wide to better understand their customers’ online behaviour, as part of the business’ growth and customer strategy plan for 2019.
Mid-market migration: 76% of shoppers turn to luxury brands for Christmas gifts
Budget Brits are using discount days like Black Friday to find value outside of the mid-market but all is not lost according to new research.
What makes customers buy again? (Spoiler: it’s not discounts or coupons)
With Black Friday and Cyber Monday fast approaching, how can retailers turn one-off shoppers into loyal customers? New research shows four key ingredients needed to build trust and loyalty during the busiest shopping period of the year.
40% of consumers ‘struggle to differentiate between brands’ when shopping online
While online sales continue to grow, people still find the digital shopping experience lacking – with four-in-ten (40%) consumers saying they’re unable to differentiate between one online brand and another, according to new research.
Argos and John Lewis lists boost Christmas toy Google searches 760%
Big retailers are using top Christmas product lists to help supercharge their festive SEO strategies, according to new research.
Singles Day: UK marketers missing a global opportunity
With China Single’s Day fast approaching, three quarters (74%) of UK marketers are missing out on global opportunities because of their ‘always-on’ marketing approach that doesn’t allow for regional focuses, according to new research.
