Consumers tend to purchase where they search with 51% of consumers starting their online shopping journey on Amazon, as the online retailer dominates over Google, according to new research.
The Swedish clothing giant, H&M, tops the list of the world’s most popular brands, followed by Zara and Adidas according to internet search data.
eBay has launched its own ‘Sales Day’ to combat that of Amazon Prime Day which begins next week.
Amazon’s Prime Day is the biggest loss-leader in history, enticing millions more shoppers into Prime membership, says e-commerce delivery specialist ParcelHero.
Organisations that create emotional connections with customers will increase customer retention and satisfaction, according to new research.
Lack of direction behind digital transformation is costing retailers dearly, as almost three quarters (74 per cent) admit to undertaking projects not linked to the overarching business strategy.
Online retailers are expecting a ‘boom’ in mobile purchases with over 4 million Brits shopping on their smartphones while watching the 2018 World Cup.
A significant number of retailers plan to invest in transformative technology including machine learning and voice search to enhance their digital marketing campaigns, according to new research.
Cryptocurrency prices are influenced by emotion and mood over economic factors, according to a recent study.
Retailers are failing to provide a consistent omnichannel experience, according to original research by global provider of unified commerce solutions, PCMS.
Kroger is testing driverless grocery deliveries this autumn as the US supermarket chain looks to ramp up its ecommerce operations amid rising competition from the likes of Amazon.
Tesco is testing a new “shop and go” technology that lets customers scan and pay for their groceries on their smartphone and then walk out of the store without visiting a till.
Nearly half of UK shoppers (47 percent) are purchasing gift cards to spend on themselves, according to new research.
When it comes to digital experiences, consumers value easy-to-use brand websites more than anything else, according to new research.
Furniture brand Neptune is among the first advertisers in the UK to pioneer the first commercial use of Pinterest’s new Pincodes through a print and digital campaign in partnership with lifestyle publication Livingetc, combining advertorial, product placement and social.
The Cannes Lions jury awarded the top ‘Creative Commerce’ prize to Microsoft XBox Design Lab’s “The Fanchise Model” campaign, created out of McCann London.
eBay Advertising has soft-launched ‘eBay Local Services Ads’, a brand new product designed to help local service organisations reach new customers and grow their businesses.
Just under a fifth of UK consumers (18%) find that going shopping makes them feel stressed, while more than 1 in 10 experience high stress levels while buying online.
Consumers are not only their happiest, but most engaged, focused and open minded when making purchases online, according to new research.
UK shoppers’ interest in celebrating Father’s Day stands at 52%, with spending plans are up on 2017 figures, with total expenditure on the event forecasted to reach £799 million, according to new research.
