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Mobile, PC or Tablet? Study reveals sectors most dominated by different devices

Jun 1, 2017 | E-commerce and E-retailing, Mobile, Social media

Are you most likely to use a mobile for Facebook, a PC for shopping and a tablet for Netflix? A study reveals which sectors are most dominated by the different devices in terms of the time people spend visiting them – and the answers aren’t necessarily...

Brits “have already spent £2bn on Christmas 2017”

May 25, 2017 | E-commerce and E-retailing

Shoppers all over Britain have already spent £2bn on Christmas presents with over 15% of the population already having spent in excess of £200 ahead of December, according to new research. The study, from Criteo, reveals that one in every five Brits has bought their...

Brexit breaks: 2017 “will be a summer of staycations and cheaper destinations”

May 25, 2017 | E-commerce and E-retailing, UK

As the late May Bank Holiday approaches, research from Rakuten Marketing and the Centre for Retail Research has found that approximately 1 in 4 consumers are changing their summer travel plans this year due to Brexit. Other key stats found include: Over a third are...

Rise of ecommerce changing in-store shoppers expectations

May 23, 2017 | E-commerce and E-retailing

Over half (55%) of shoppers know exactly what item they want to buy by the time they arrive in a shop, with many put off by staff that lack product knowledge, due the rise in online research, according to a new report. The report, from ShopperTrak, found that...

Lack of visibility in Omni-Channel retailing “is leading to lost sales”

May 22, 2017 | E-commerce and E-retailing

It is no secret that customer expectation for a consistent omni-channel retail experience continues to grow but what is the true business cost for retailers who aren’t yet joining up all the dots in their omni-channel service? Recent research conducted by Sapio...

Online retail trends: Click and collect starts to pay off

May 17, 2017 | E-commerce and E-retailing, Online video

More than three quarters (78 per cent) of UK adults would likely switch to an alternative retailer when next shopping for products online if they have a poor ordering experience, according to the third annual JDA/Centiro Customer Pulse 2017 Report conducted by YouGov....

Ecommerce meets high street: Most Brits turned off by “Disconnected Shopping Experience”

May 16, 2017 | E-commerce and E-retailing

Retailers are still struggling to provide a personalised experience for shoppers, despite capturing customer data through online channels and loyalty programmes, according to new research. The study, from app network MuleSoft shows nearly two-thirds (61 per cent) of...

Rise of reviews: 75% of UK shoppers trust other customers over retail staff

May 12, 2017 | E-commerce and E-retailing, Social media

Despite retailers’ best efforts to improve customer experience and engagement, research by conversational commerce platform iAdvize has found that the majority of UK consumers look to peers when making a purchasing decision, rather than the retailer or brand. A recent...

Virtual changing rooms: 1 in 5 shoppers want an AR changing room

May 10, 2017 | E-commerce and E-retailing

One in five (19%) UK shoppers would like to use an Augmented Reality (AR) changing room when shopping online to find the perfect clothing items, according to new research. The new State of Digital Commerce report is from Episerver, suggests a significant consumer...

40% of all online grocery purchases in the UK now made on mobile

May 10, 2017 | E-commerce and E-retailing

Criteo has released its UK FMCG Deep Dive – Taking Stock of the Future of Grocery report, exploring the latest e-Retail themes and trends in the UK FMCG marketplace, including the impact of mobile on grocery shopping, and identifies the most searched terms used by...

New ‘discovery-driven commerce’ platform goes live in the UK

May 10, 2017 | E-commerce and E-retailing

Curalate has launched in the UK, with Farfetch and Lipsy among more than 50 European brands already working with the US-based digital marketing technology company. Its ‘discovery-driven commerce’ platform enables retailers to leverage visual content from a variety of...

Coca-Cola pioneers personalised displays in-store with Google AI

May 10, 2017 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages, Mobile, Online advertising

Digital advertising solutions in-store are heading for a massive shake-up, as shopper marketing techniques start to apply web approaches to personalisation. Coca-Cola has launched in-store display systems that show personalised messages to approaching shoppers, based on data on their smartphones.

UK online consumer spending falls for the first time since 2013

May 9, 2017 | E-commerce and E-retailing

Consumer spending online has dipped year-on-year for the first time in four years as shoppers fret against a backdrop of slowing wage growth and rising inflation. The figures, from payments technology firm Visa, indicates that a 0.1% annual fall in e-commerce spending...

L’Oréal Paris gets 51% sales boost with new range on Snapchat

May 9, 2017 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages

Beauty brand L’Oreal swapped traditional advertising for real social media buzz to introduce its Pure Clay Masks – and got a 51% sales boost. L’Oreal Paris UK partnered with influencer marketing firm BzzAgent to harness the power of social media on the mobile image...

Most Brits “unaware that their ads are filtered online”

May 8, 2017 | Content marketing, E-commerce and E-retailing, Facebook marketing, Mobile, Online advertising, Online video, Social media

Most consumers (88%) are unaware that their online experience is limited by social media and search preference algorithms, with most wanting to see more “relevant but unexpected ads” while online, according to new research. The study, from media agency,...

Bank Holiday shopping: Shopper behaviour changes before and after

Apr 28, 2017 | E-commerce and E-retailing, Search engine marketing

Shoppers across the UK are set to splash out on home and garden essentials with the two bank holiday weekends coming up, according to new data from eBay Advertising. The week following each bank holiday will see consumers turn their attention to freshening up their...

Amazon Echo Look judges your fashion selfies with AI camera

Apr 27, 2017 | E-commerce and E-retailing

Amazon has unveiled its first Echo device with a built-in camera, capable of dispensing fashion device over your choice of clothing each day. The $200 Echo Look uses a depth-sensing camera and LED lights for style selfies and fashion advice. It lets people take...

Top online retailers use only one image per product on mobile sites

Apr 26, 2017 | E-commerce and E-retailing

Almost a quarter of the top 50 online retailers use only one photo per product on their mobile sites, according to new research from imaging and workflow specialist SpinMe. The survey analysed the mobile presence of well-known ecommerce brands to assess current...

Mobile commerce trends: The smartphone’s rise as an online purchasing device

Apr 24, 2017 | E-commerce and E-retailing, Mobile

Smartphones are fast catching PCs as the online purchasing tool of choice around the world, according to new research from Global Web Index. With each year that passes, we see mobiles close in on PCs/laptops as the top commerce device. Mobiles are now in prime...

Mobile commerce trends: The smartphone’srise as an online purchasing device

Apr 24, 2017 | E-commerce and E-retailing, Mobile

Smartphones are fast catching PCs as the online purchasing tool of choice around the world, according to new research from Global Web Index. With each year that passes, we see mobiles close in on PCs/laptops as the top commerce device. Mobiles are now in prime...
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