Dec 21, 2016 | E-commerce and E-retailing, Mobile
UK shoppers are increasingly relying on online and mobile devices during the Christmas period, according to new research from Salmon. Key findings: – Salmon identifies a Black Friday-style upsurge in mobile orders this Christmas, with on average a 26% rise in...
Dec 20, 2016 | E-commerce and E-retailing, Mobile
Online takeaway food service Just Eat has been on a spending spree, buying up two smaller rivals. The firm is paying £200m upfront to buy Hungry House, its biggest UK competitor, from the German group Delivery Hero. It has promised to hand over another £40m if the...
Dec 20, 2016 | CPG, E-commerce and E-retailing, Unilever - Research, tips and news for marketers
Unilever has bought Living Proof, a hair care brand that has received investment from Friend’s star Jennifer Aniston. Living Proof claims to bring advanced bio-medical technology to the beauty industry by calling upon a team of scientists and hair stylists that enable...
Dec 19, 2016 | Content marketing, CPG, Digital marketing skills, E-commerce and E-retailing, Email marketing, FMCG digital marketing food and beverages, Marketing through gaming, Mobile, Online advertising, Online video, Regulation, Search engine marketing, Social media, Twitter marketing, Viral and buyrals, WhatsApp
2016 was another big year for digital marketing, with the dawn of the chatbots, ad blocking wars and the Pokemon Go craze. This was the year that video content went live, chat apps grew up and YouTube ads earned better ROI than TV. In this special report, we’ve...
Dec 19, 2016 | E-commerce and E-retailing
Amazon has made its first commercial delivery via drone with no human involvement, delivering to a single single fulfilment centre in Cambridge, UK. The first customer received drone-delivered Prime Air order in just 13 minutes (which isn’t as impressive as it...
Dec 19, 2016 | E-commerce and E-retailing, Facebook marketing, Mobile, Social media
M&S leads the way on Instagram in the run-up to Christmas with 497,000 followers, data from social media analytics platform Iconosquare has revealed. Marks and Spencer has a huge presence on the photo-sharing application with 497,000 followers, with Waitrose...
Dec 15, 2016 | E-commerce and E-retailing, Mobile
Seasonal TV specials are set to power dual screening over the Christmas period, with both traditional broadcasters and streaming-only sites exerting a huge impact on shopper behaviour, according to new data released today by eBay Advertising. The publisher has...
Dec 15, 2016 | E-commerce and E-retailing
The UK is a nation of last minute present purchasers, with new research revealing that there are still lucrative opportunities for merchants to snap up a chunk of the nation’s festive spend. The survey of 2,000 UK consumers by leading European payments provider,...
Dec 14, 2016 | E-commerce and E-retailing, Online advertising
Amazon was the biggest advertiser during last weekend’s prime time TV, airing more than 2 hours and 9 minutes of ads, according to new research. The supermarket war is raging on with 7 of the UK’s biggest supermarkets making the top 20. Conspicuously absent is...
Dec 13, 2016 | E-commerce and E-retailing
The majority of online retailers attribute sales solely on a last-click basis, despite data indicating marketing budgets could yield better results if spent across the customer journey, according to new research. 57% of those surveyed said they only record sales on...
Dec 8, 2016 | E-commerce and E-retailing, Mobile
Smartphones are rapidly increasing their share of online retail traffic in Europe, with a 54% year-on-year increase in visits to retail sites from smartphones in 2016, according to Adobe’s 2016 Mobile Retail Report. Key findings include: • Smartphone revenue growth...
Dec 7, 2016 | E-commerce and E-retailing, Online advertising, Online video, Viral and buyrals
Polish auction site Allegro attracted over 4 million YouTube views in a week with this heart-warming ad that depicts an elderly Polish man learning English. See why it’s our video viral of the week below… Czasami brakuje słów, by wyrazić to, co najważniejsze. W takim...
Dec 6, 2016 | Content marketing, E-commerce and E-retailing, Online advertising, Online video
John Lewis’s ‘Buster the Boxer’ Christmas ad tops YouTube’s annual festive leaderboard globally – but Sainsbury’s ‘The Greatest Gift’ was most popular with the British audience, according to league tables revealed today. The YouTube leaderboard, from Google,...
Dec 6, 2016 | E-commerce and E-retailing
Amazon has opened its first convenience store today, giving shoppers a “Just Walk Out Shopping” experience with no need to stand in a line for the checkout. The first ‘Amazon Go’ store in the firm’s hometown of Seattle opened this week and will serve as a...
Dec 6, 2016 | E-commerce and E-retailing
London retailers are set to get a big boost from Spanish and Italian ‘shopcationers’ – people travelling to shop – this weekend, with the weak pound making the Capital the top destination for international shoppers over Europe’s “Immaculate Conception” public holiday,...
Dec 6, 2016 | E-commerce and E-retailing
Almost 243 million visits to retail websites were recorded on the day of Black Friday, with a further 181 million visits on Cyber Monday, and a huge 777 million site visits across the whole weekend, according to new data. The research, from Hitwise, shows that in...
Dec 5, 2016 | E-commerce and E-retailing
Amazon is continuing its crack down on fake or paid-for reviewswith a new set of limits on what a shopper can post. Under the new rules, Amazon customers can now write only five reviews a week of items not bought via the online store. The change applies to most...
Dec 5, 2016 | E-commerce and E-retailing
Marks & Spencer is the nation’s favourite Christmas shop, with nearly a third of Brits planning to spend the most there this December. The study, from Rakuten Marketing, indicates that consumers placed Boots in second position and John Lewis in third place,...
Dec 2, 2016 | E-commerce and E-retailing
Salmon, the global ecommerce consultancy in charge of online operations of some of the UK’s largest retail clients, has released some stats during the busy peak trading period of Black Friday week. Salmon predicted a lengthening of online purchases beyond just Black...
Dec 1, 2016 | E-commerce and E-retailing
Total spend on online retail sites on Black Friday 2016 was £1.23bn, marking a +12.2% increase on the £1.1bn spent on the same day in 2015. Total spend on online retail sites on Black Friday 2016 was £1.23bn, marking a +12.2% increase on the £1.1bn spent on the same...
