Oct 27, 2016 | E-commerce and E-retailing
Amazon has added 60 new Dash buttons to its US library, giving brands such as Coca-Cola and Purell a smart fridge magnet that lets consumers reorder stock at the touch of a button. Amazon Prime members can receive the buttons for a payment of $4.99, which will be...
Oct 27, 2016 | E-commerce and E-retailing, Online advertising
As audience intelligence becomes more sophisticated, how can brands make use the technology to better target customers? This new report from EntSight looks in to how one sector is already seeing the technology make a difference. The report looks at marketing...
Oct 26, 2016 | E-commerce and E-retailing
More than two in five people (43 per cent) say they keep less hard cash in their pockets than they did two years ago, according to new research. The study by Mastercard found that half of adults in Britain now carry less than £5 in cash in their purses or wallets amid...
Oct 26, 2016 | China, E-commerce and E-retailing
Ahead of this years’ ‘Singles day’ shopping spree next month, Chinese ecommerce giant Alibaba gathered 80 top Chinese and international fashion and lifestyle brands in Shanghai to pull off an interactive, large-scale fashion show. The close to 200 top models and...
Oct 25, 2016 | E-commerce and E-retailing, Online advertising
eBay Advertising has launched a new that will transform targeting on the site, allowing brands to identify shoppers who are in a specific mood and serve them the most relevant ads. Mood Marketing lets brands identify and target shoppers who are in a certain mindset at...
Oct 25, 2016 | E-commerce and E-retailing, Online advertising
Jessops is driving sales of its photobook service with an online campaign targeting people wanting to capture memories of significant life events. The camera retailer has appointed digital marketing agency R.O.EYE to reach new customers and promote its high quality...
Oct 20, 2016 | E-commerce and E-retailing
WPP’s programmatic company, Xaxis, has created an infographic identifying the seven types of shoppers this Christmas. Working in partnership with an established Kantar online panel, over 2,400 individual surveys were conducted across EMEA. The surveys asked 23...
Oct 19, 2016 | E-commerce and E-retailing
Clothing retailer Absolute Cult, which prints Star Wars, Marvel Comics and Disney garments, is launching a new consumer website with SpinMe’s imaging technology following successful shop fronts on Amazon and eBay. Absolute Cult has partnered with studio workflow...
Oct 18, 2016 | E-commerce and E-retailing, UK
Sites such as Airbnb and Homeaway, have driven a huge 112% rise in searches for UK holiday rentals, catching hotel searches in the process, according to new research. Based on the online behavior of 3 million UK consumers, the Hitwise research has found that a high...
Oct 17, 2016 | China, E-commerce and E-retailing, Marketing through gaming
Chinese ecommerce giant Alibaba is working on a new payment method that lets shoppers wearing virtual reality headsets make payments without removing the devices. Called VR Pay, the service allows people to select items for purchase from virtual shopping malls simply...
Oct 14, 2016 | E-commerce and E-retailing
Amazon is planning to open physical convenience stores as the online retail giant expands its push into the grocery market. According to the WSJ, citing sources familiar with the matter, the small bricks-and-mortar stores would sell “produce, milk, meats and other...
Oct 11, 2016 | E-commerce and E-retailing
Insurers in the US trail the UK when it comes to digital customer experience, according to research released today by multichannel customer service software company Eptica. US insurers successfully answered just 28% of routine questions asked via the web, social media...
Oct 10, 2016 | E-commerce and E-retailing, Social media
The cost of UK groceries and highlights the difference in price between supermarkets, off licences, convenience stores and independent supermarkets, according to a new crowdsourced study. A new research report from BeMyEye gathered data through crowdsourcing, allowing...
Oct 6, 2016 | E-commerce and E-retailing
HMV has appointed R.O.EYE as its digital marketing agency to reach niche audiences online. R.O.EYE, which specialises in performance marketing, is helping the entertainment retailer target online fan communities to promote HMV ‘Steelbook’ exclusives – brand new...
Oct 6, 2016 | E-commerce and E-retailing, Online advertising
Performance marketing firm Criteo has signed a definitive agreement to acquire ecommerce HookLogic. HookLogic helps consumer brands place ads on e-commerce sites, working with retailers like Walmart, Target, Costco and Best Buy. The firm lets retailers sell sponsored...
Oct 5, 2016 | E-commerce and E-retailing, Social media
Amazon is banning the practice of companies offering free products to customers in exchange for a review. An incentivised review is when a seller offers an online shopper a product for free, or at a discount, in exchange for a write-up. Having product reviews that...
Oct 5, 2016 | E-commerce and E-retailing
Facebook is launching “Marketplace”, a dedicated section of its social network, where people can browse used goods for sale in their neighbourhood and list items for sale. The new feature will be advertised to users with an icon of a store that will appear in the...
Oct 5, 2016 | E-commerce and E-retailing
Mastercard has announced the European roll out of Identity Check Mobile, a new payment technology application that uses biometrics like fingerprints or facial recognition to verify a cardholder’s identity, simplifying online shopping. The technology is now being...
Oct 3, 2016 | E-commerce and E-retailing
Online retail order growth was up 18.2% year-on-year in August, with more orders for “next day” deliveries than economy ones for the first time, according to new research. Online retail order growth was up 18.2% year-on-year in August, with more orders for “next day”...
Oct 3, 2016 | Content marketing, E-commerce and E-retailing, Social media
Fashion magazine Vogue courted controversy last week after it published an article naming bloggers as ‘pathetic’ ‘desperate’ and ‘embarrassing’ during Milan Fashion Week. Fashion magazine Vogue courted controversy last week after it published an article naming...
