Aug 5, 2016 | E-commerce and E-retailing, Search engine marketing
Retail spend on paid search advertising in the UK has risen by 24% year-on-year for the first half of 2016, according to new research. According to Kantar Media company AdGooroo, advertisers spent £26.7 million on the top 250 retail product keywords during the period...
Aug 4, 2016 | Content marketing, E-commerce and E-retailing
Content is playing an ever-more important role in enhancing the overall customer experience. This White Paper details five key steps for developing and implementing an effective content strategy. The research, from Amaze, is based on its latest white paper on content...
Jul 22, 2016 | E-commerce and E-retailing, Mobile
Amazon is testing a new scheme where it pays ordinary people to deliver its packages. The UK launch means car owners can deliver Prime Now/Same Day items directly to customers’ homes using the new App. The ‘Flex’ trial, set to launch in Birmingham, will...
Jul 20, 2016 | CPG, E-commerce and E-retailing, Unilever - Research, tips and news for marketers
Dollar Shave Club, the firm that shook up the men’s shaving industry, has been bought by FMCG giant Unilever for a reported $1bn. Neither Dollar Shave Club nor Unilever disclosed terms of the deal, but two sources familiar with the matter who were not authorized...
Jul 19, 2016 | E-commerce and E-retailing, Search engine marketing, Social media
With the likes of Facebook, Pinterest and YouTube adding more shopping tools, new research indicates that a significant number of youngsters are researching brands and products via social media channels. The study, from Global Web Index, indicates that search engines...
Jul 18, 2016 | E-commerce and E-retailing
Following the second UK Amazon Prime Day earlier this week, Brits rushed to buy electronics such as fitbit and headphones, according to new research. Hitwise, a division of Connexity, reveals the top products Brits wanted to buy, based on a data pool of 3 million UK...
Jul 15, 2016 | E-commerce and E-retailing
Over a quarter of UK shoppers say that online giant Amazon is their favourite retailer, with John Lewis (14%) and M&S (10%) following behind, accoding to new research. The findings, from the Direct Marketing Association, looked into the relationships that...
Jul 14, 2016 | E-commerce and E-retailing
Amazon is experimenting adverts with personalised video, showing clips featuring images and text about products the US retailer has detected the user has shown interest in. Previously Amazon showed customised static display ads on third-party sites, but the videos...
Jul 14, 2016 | E-commerce and E-retailing, Online advertising, Online video, Search engine marketing
Google has updated its search ads with a raft of new features, including ‘Showcase Shopping’, a new ad format letting retailers create a more visual experience in search ads. The new ad format is designed for broader shopping search terms like “women’s athletic...
Jul 13, 2016 | E-commerce and E-retailing
Amazon’s second annual Prime Day has come to a close, with the online retail giant’s made-up holiday sale offering big ticket items and some slightly stranger oddments. According to ecommerce software company ChannelAdvisor, US sales were flat through 5 pm...
Jul 8, 2016 | E-commerce and E-retailing
Travel pioneer lastminute.com mis expanding with a new media company called ‘The Travel People’ designed to help brands reach the group’s 10 million annual customers. The Travel People will work with the Group’s network of leading online travel brands, which include...
Jul 7, 2016 | E-commerce and E-retailing
Despite the growth of mobile, most people still prefer shopping for gifts on their desktops or laptops over stores or smartphones, according to new research. Although experts may proclaim that the desktop is dead, a new consumer survey from Signal, a global leader in...
Jul 7, 2016 | E-commerce and E-retailing
Almost three-quarters (73%) of retailers in the UK are planning to increase digital investment in the next 24 months in an attempt to branch out from the traditional bricks-and-mortar customer experience and leverage new technologies to drive in-store sales, according...
Jul 6, 2016 | E-commerce and E-retailing, Mobile
Consumers are happy when technology is used to enhance their decision making processes when purchasing in-store, such as fingerprint scanners or smart mirrors that virtually change outfits, according to new research. The second annual ‘Creepy or Cool’ study, from...
Jul 5, 2016 | E-commerce and E-retailing, Social media
Flight sharing platform Wingly is officially launching in the UK after going live in France and Germany. The service connects private pilots with passengers so they can share the cost of a flight, either for sightseeing, travel or simply to expereice the passion of...
Jun 30, 2016 | E-commerce and E-retailing, Social media
Retailers selling consumer electronics and fashion products benefit the most from social commerce, according to a new report that looks at how social commerce platforms are being used arpound the world. The study, from Pepper.com, indicates that more consumers rely on...
Jun 23, 2016 | E-commerce and E-retailing
LinkedIn joined the referendum debate this week by launching #OffTheFence, its first ever fully-integrated marketing and PR campaign in the UK to promote long-form publishing on the platform. The social media, above-the-line, experiential and PR campaign brings...
Jun 21, 2016 | E-commerce and E-retailing
2.5 million Brits are not just shopping but buying something on their mobile phones every single day, according to new research. The study, from Criteo, indicates that heavy social media users are the most likely to be buying daily with “Copycart”...
Jun 17, 2016 | E-commerce and E-retailing
Pinterest is adding new targeting options, ‘remarketing’, ‘look-alike’ and ‘ad-interaction targeting’, to help brands serve more relevant ads to the social scrapbooking site. With visitor retargeting, advertisers can place a Pinterest conversion tag across their...
Jun 15, 2016 | E-commerce and E-retailing, Social media
There has been a dramatic shift in Brits turning to their peers to access goods and services via sharing economy, increasing three times in 2016 compared to 2015, according to new research. The study, frim Hitwise, a divison of Connexity, found an increasing number of...