Dec 1, 2015 | E-commerce and E-retailing, Mobile
John Lewis offers the best UK consumer mobile shopping experience, closely followed by Argos and Expedia, according to new research. The report, from Episerver, scored consumer retail experiences across mobile sites, plus Android and iOS apps on both smartphones and...
Dec 1, 2015 | E-commerce and E-retailing, Search engine marketing
Online sales driven by UK retailers’ paid search ads on Black Friday were up nearly 25% this year compared with 2014 according to new data released by Kenshoo. In all, UK retailers spent nearly 14% more on Black Friday search engine advertising in 2015 (year-on-year)....
Dec 1, 2015 | E-commerce and E-retailing
Amazon has revealed a new hybrid delivery drone that can travel up to 15 miles at high speed, promoted by its latest recruit, Jeremy Clarkson. In a new video released by the online retail giant, one of its drones is seen landing on a designated spot in someone’s...
Dec 1, 2015 | E-commerce and E-retailing, Mobile, USA
Online sales on Black Friday increased 21.5% this year from 2014, according to IBM, and Adobe reports US spending was more than $2.7 billion. Smartphones outpaced tablets in buying AND browsing on #BlackFriday: https://t.co/F2uebcyQfK #WatsonTrend...
Nov 30, 2015 | E-commerce and E-retailing
Amazon says it had its biggest sales day in the UK as shoppers rushed to buy bargains on Black Friday, with overall online sales across all retailers topping £1bn in a single day. The online retailer’s UK arm sold more than 7.4m items while other retailers had...
Nov 27, 2015 | E-commerce and E-retailing, Online advertising, Regulation
Amazon has scrapped its Nazi-themed New York Subway cars, intended to promote its latest TV show ‘The Man in the High Castle’, following complaints. 42nd St #shuttle covered w. Nazi and Japanese imperial signs inside & outside cars. Riders seem to not notice...
Nov 27, 2015 | E-commerce and E-retailing, Mobile, Online advertising
Fewer than half (43%) of Europeans say their household mealtimes are technology-free, but it’s middle-age diners who are most likely to involve some form of tech – such as TVs or smartphones – when they sit down to eat, according to new research. The study, from...
Nov 26, 2015 | E-commerce and E-retailing
Shopper traffic on Black Friday could be down as much as 4% year on year, according to new research. The study, from global retail intelligence specialist, FootFall, found that following the hype around last year’s promotional event, which led to disappointing...
Nov 26, 2015 | E-commerce and E-retailing, Marketing through gaming
Following the success of last year’s Christmas Shopper Simulator, UK retailer GAME has launched a sequel to its popular sim game. The free promotional game was an unlikely winner of Christmas in 2014, rivaling festive heavy-hitters like the John Lewis Christmas ad in...
Nov 25, 2015 | E-commerce and E-retailing
After last year’s Black Friday woes, where many retailers were caught off guard by unprecedented demand, retailers are taking extra precautions to make the most of the biggest online shopping day of the year and improve the shopping experience. Over half of retailers...
Nov 25, 2015 | E-commerce and E-retailing
With the rise of online shopping, Apple Pay and bitcoin, physical currency is in decline. This new infographic from Choice Loans looks at some the key trends as the world goes cashless. Key findings include: • 40% of Americans carry less than $20 in cash • 50% of...
Nov 25, 2015 | E-commerce and E-retailing
Ahead of Black Friday and Cyber Monday Sweden’s Volvo Cars has unveiled a brand new way to take some of the hassle out of Christmas shopping. The car maker has launched the world’s first commercially available in-car delivery service by teaming up with PostNord, the...
Nov 25, 2015 | E-commerce and E-retailing
Amazon is opening its first physical bookstore, 20 years after the world’s biggest online retailer started selling publications on the internet. The company unveiled a shop called Amazon Books at University Village in Seattle, its home city, on Tuesday. The store will...
Nov 24, 2015 | E-commerce and E-retailing
This Christmas, one-third of UK shoppers want to use click-and-collect, a quarter to buy presents on their smartphones and over half want home-delivery as consumers report these services are central to how they expect to shop and receive their orders this festive...
Nov 24, 2015 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages, Online advertising, Online video, Social media, Viral and buyrals
At the 2015 Super Bowl, McDonalds certainly took the prize for most innovative digital aspect of a campaign, with a two-pronged social media strategy to get people engaging with the brand while watching the game. The fast food chain used its 2015 ad to announce that...
Nov 24, 2015 | E-commerce and E-retailing, Mobile
It’s going to be a digital Christmas, with 42% of all consumers (and 60% of millennials) planning to do more Christmas shopping on their smartphone or tablet this year than last year, according to a new survey. The survey of 5,110 consumers, was commissioned by...
Nov 20, 2015 | E-commerce and E-retailing, Mobile
IBM has launched a retail app powered by its AI tool Watson to help make the holiday season easier for shoppers. The IBM Watson Trend app distills the sentiment of tens of millions of online conversations daily, by scouring 10,000 sources across social media sites,...
Nov 16, 2015 | E-commerce and E-retailing, Online video, Viral and buyrals
With the John Lewis Christmas ad now a staple of the UK festive calendar, other big stores are also raising their game in the yuletide marketing stakes. New research polled families to rate the most effective TV spot this year, with Aldi coming out on top. The...
Nov 16, 2015 | E-commerce and E-retailing
Amazon is taking on UK supermarkets, launching its ‘Pantry’ service delivering grocery goods to Prime customers. The next-day delivery service charges by the box has been available in the US, Japan, Germany and Austria for some time. The company is expected to launch...
Nov 16, 2015 | E-commerce and E-retailing, Social media
Across five of the biggest platforms, users on Instagram who are most likely to see social networks as a viable channel for product/brand research, according to new data from Global Web Index. Tumblr, Instagram and Twitter are not far behind, with Facebook’s slightly...
