Infographic: What is driving shoppers online?

With the start of a new year, it is anticipated that the number of shoppers making purchases online will steadily grow. What is motivating consumers to shop online rather than driving to the mall? This new infographic from Nextopia looks at the reasons behind this...

The year in digital: The best (and worst) of marketing in 2014

2014 was another big year for digital marketing, with Facebook buying WhatsApp, the rise of the ‘Internet of Things’ and mobile growth skyrocketing. This was the year that programmatic ads went mainstream, native ads got smarter and online ad revenue...

Black Friday – How Retailers Won the Day

Online traffic on Manic Monday (8th December) saw a massive 149 million visits to UK retail websites and consumer spend hit an estimated £666 million following the all-time record breaking figures of Black Friday. Experian and IMRG examine wow data is driving the...