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Ecommerce trends: Mobile users ‘more likely to buy the PC users’

Nov 27, 2014 | E-commerce and E-retailing, Mobile

On mobiles, internet users purchase two times faster than from a desktop, and are far more likely to buy a product on the spur of the moment, according to new research. The study, from Content Square, also found that the more a mobile user scrolls, the more he buys....

‘Manic Monday’ to replace Cyber Monday as shoppers ‘leave it later than ever’

Nov 26, 2014 | E-commerce and E-retailing

Online retailers should brace themselves for the busiest December on record, as UK shoppers plan to leave their Christmas shopping later than ever, according to new research. The Experian Festive Insights Survey, acknowledges the on-going significance of “Cyber...

UK shoppers set to smash online records this Christmas

Nov 26, 2014 | E-commerce and E-retailing

‘Manic Monday’ to outstrip Cyber Monday with 151 million visits to online retail sites and £676.5 million spend New figures produced by the global information services company, Experian, in conjunction with IMRG, the UK’s industry association for online retailers,...

Amazon brings click and collect to UK post offices

Nov 25, 2014 | E-commerce and E-retailing, UK

Amazon customers can now collect their parcels from Post Office branches after the online retail giant signed up to Royal Mail’s Local Collect service. The deal gives Amazon access to 10,500 local Post Office branches, meaning shoppers can now pick up their...

Lacoste runs Snapchat competition #SpotTheCroc

Nov 20, 2014 | E-commerce and E-retailing, Mobile, Online video, WhatsApp

Lacoste has launched its first campaign on Snapchat, as the sportswear brand looks to boost its digital reach to young fans. Post by Lacoste. Lacoste has teamed up with BETC Digital to run the #SpotTheCroc competition on Snapchat, asking followers to find its iconic...

The power of a bad review: Couple fined for TripAdvisor comments

Nov 20, 2014 | E-commerce and E-retailing, Regulation, Social media

The owners of the Broadway Hotel in Blackpool are reportedly about to refund a £100 “fine” issued to a couple who described it on TripAdvisor as a “stinking hovel”. A couple “fined” by a hotel after they wrote a damning review about...

Video viral of the week: Asos lets viewers change colours of YouTube video

Nov 20, 2014 | E-commerce and E-retailing, Online advertising, Online video, UK, Viral and buyrals

Asos’ latest marketing campaign for its autumn/winter collection generated nearly half a million views in a week. See why its our video viral of the week below… An interactive video on YouTube that lets users choose to view scenes in red, yellow green, blue or...

UK Christmas spending kicks off with return to double digit growth

Nov 18, 2014 | E-commerce and E-retailing

Online sales in the UK are back on track following a disappointing September, recording annual growth of 14% in October. The study from the IMRG Capgemini e-Retail Sales Index, found its UK shopping index grew 7% month-on-month, which is the highest level of growth...

Walmart to start price matching Amazon in-store

Nov 17, 2014 | E-commerce and E-retailing, USA

Consumers will soon be able to get Amazon’s bargain prices at their local Walmart in the US, as the supermarket giant looks to win back lost sales online and the growing phenomenon of ‘showrooming’. Walmart told managers at its roughly 5000 stores that...

YouTube takes on Spotify with ‘Music Key’ subscription service

Nov 14, 2014 | E-commerce and E-retailing, Online video

YouTube is taking on Spotify with a new paid for service that offers ad-free music, offline play and background listening on smartphones and tablets. Watch this video from the BBC reviewing the service: YouTube Music Key is currently available as six-month free trial...

The great Christmas gift hunt – how marketers can get in on the action

Nov 14, 2014 | E-commerce and E-retailing, Search engine marketing

The Christmas shopping spree means big business for online retailers, but how can they stand out from the crowd? Giles Longhurst, General Manager, Consumer Insight – Experian Marketing Services, looks at how ecommerce companies are battling for online visibility on...

Taylor Swift Vs. Spotify: Is streaming killing or saving the music industry?

Nov 13, 2014 | Content marketing, E-commerce and E-retailing

Taylor Swift is one of the biggest selling music artists on the planet right now- so last week when she decided to pull her entire back catalogue from Spotify, it sent shockwaves around the world. Is music streaming killing music by paying paltry royalties to artists,...

Alibaba gets record $8bn sales on singles day

Nov 12, 2014 | China, E-commerce and E-retailing

China’s online retail giant Alibaba says it has pulled in almost $8bn (£5bn) in sales from its annual ‘Singles’ Day’ shopping event. The day, nicknamed China’s anti–Valentine’s Day has overtaken the US’ s Black Friday as the world’s most...

Ecommerce marketing in China: Making the most of ‘singles day’ (infographic)

Nov 12, 2014 | China, E-commerce and E-retailing

This week saw the annual Singles Day take place in China, and retailers are eagerly anticipating the sales that are about to come through their websites. This infographic from Dyn looks at how brands can make the most of a day that celebrates the bachelor (or...

Waitrose crowdsources digital choir for Christmas campaign

Nov 11, 2014 | E-commerce and E-retailing, Mobile, Online advertising, Online video, UK

Waitrose is calling on the nation, and its own staff, to lend their voices to its Christmas advert this year in a new initiative called ‘Donate Your Voice’, which launches this week. In October, the supermarket ran an online campaign, created by BBH...

Asda expands digital sales to Europe with HookLogic

Nov 11, 2014 | E-commerce and E-retailing, UK

UK retail giant, Asda, has partnered with ecommerce performance marketing company, HookLogic, to launch the company’s first venture into the European market as it looks to boost product exposure for it brand. The move will see the Walmart-owned firm use HookLogic’s...

Click and collect ‘to boost high street sales this Christmas’- eBay

Nov 10, 2014 | E-commerce and E-retailing, UK

The typical British high street is set for a boost this Christmas as shoppers are poised to make three additional shopping trips each to collect parcels bought through Click & Collect services, according to new research from eBay. As a result, smaller...

Can money buy love? Tinder lets users pay to ‘undo’ mistaken rejections

Nov 7, 2014 | E-commerce and E-retailing, Mobile, Social media

Tinder is introducing a new feature that lets its users undo any mistakes they make when swiping through the popular dating app… provided they pay. The new ‘Tinder Plus’ subscription will feature a large yellow Undo button on the home screen, in the hope it will...

Christmas ad trends: November biggest month for brands in US

Nov 6, 2014 | E-commerce and E-retailing, Online advertising

November is the biggest month for ad spend in the US, with the technology and jewellery sector getting most investment, according to new research from Nielsen. Consumers aren’t the only ones who get wrapped up in the spirit of spending around the holidays. At a time...

Hyundai’s ‘digital car showroom’ lets customers buy a car in minutes

Nov 6, 2014 | E-commerce and E-retailing

On Thursday in Bluewater shopping centre, Hyundai Motor are opening the UK’s first digital car showroom that lets people buy a car online in minutes without having to deal with sales people. The platform, developed by Rockar, is based on a vision of making car buying...
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