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Marketing to luxury shoppers : Engage on ‘tablet Tuesdays’

Sep 17, 2014 | E-commerce and E-retailing, Mobile

Luxury sales are flourishing , and marketing to tablet users (particularly on Tuesdays) is the best way to engage with this lucrative demographic, according to new research. New data from Rakuten Marketing’s affiliate network, Rakuten LinkShare, reveals the most...

Paypal to accept bitcoin payments via subsidiary Braintree

Sep 12, 2014 | E-commerce and E-retailing

Paypal will soon start taking bitcoin through its Braintree subsidiary, as virtual currency continues to gain mainstream acceptance. Braintree, the PayPal unit that processes mobile payments, has said it is partnering with bitcoin payment solutions provider Coinbase...

Apple Watch and phablet revealed- but are NFC payments its real game changer?

Sep 10, 2014 | E-commerce and E-retailing, Mobile

Apple has revealed its latest range of bigger smartphones and its much-anticipated smartwatch, along with a new mobile payments system that uses fingerprint ID for security. Watch the whole Apple event below: The announcement, at Apple’s annual conference marks the...

Rakuten buys cash back shopping sitre eBates for $1bn

Sep 10, 2014 | E-commerce and E-retailing

Japanese internet giant Rakuten has bought Ebates, provider of the largest cash-back shopping web site in North America. The Company will acquire Ebates for a total consideration of $1 billion in cash, and will hold 100% of Ebates outstanding voting stock. Rakuten...

Twitter becomes online shop with ‘buy it now’ button

Sep 9, 2014 | CPG, E-commerce and E-retailing, Social media, Twitter marketing

Twitter has expanded into ecommerce a new ‘buy’ option that will appear alongside a brand’s tweet. Watch this video from Twitter explaining how the service works below: The service will be initially launched as a test with a “small percentage...

Euro and America seasonal trends: What is the international ecommerce market worth to businesses?

Sep 8, 2014 | E-commerce and E-retailing, Online advertising

Businesses in the travel, retail, leisure and content sectors, could benefit from a global eCommerce export market worth £45bn by 2020, which is three times its current estimated value of £13bn, according to new research. The study, from OC&C Strategy Consultants...

Barclays adds finger vein scanner for online banking

Sep 8, 2014 | E-commerce and E-retailing

Barclays has revealed a new biometric finger scanner that reads customer vein patterns to gain access to accounts. Watch this Press Association video explaining how the device works below: The bank said the scanner, which can be used by corporate clients from next...

Top digital marketing data and case studies this week

Sep 4, 2014 | E-commerce and E-retailing, Mobile

Here are the top digital marketing data and case studies that caught our eye. Mobiles overtake desktop for ecommerce traffic – IMRG More than half (52%) of visits to UK retail sites are now coming from mobile, with over a third (36%) of UK online sales are now...

Mobiles overtake desktop for ecommerce traffic – IMRG

Sep 3, 2014 | E-commerce and E-retailing, Mobile, UK

More than half (52%) of visits to UK retail sites are now coming from mobile, with over a third (36%) of UK online sales are now completed on a smartphone or tablet device, according to new research. The data, from the IMRG, found that mobile sales rise to 40% for...

Consumers ‘switching to coupon search for latest deals’

Sep 3, 2014 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages, Search engine marketing

The number of eCoupons redeemed will nearly double over the next three years, rising from 16 billion this year to more than 31 billion in 2019, according to a new report. The report, eCoupons: Market Trends & Market Dynamics 2014-2019 from Juniper...

Google tests home delivery drones with ‘Project Wing’

Aug 29, 2014 | E-commerce and E-retailing

Google is exploring the potential for self-flying aircraft, as the internet giant looks to rival Amazon in the future home delivery technology. The company announced late on Thursday that its advanced-research arm, Google X, is developing a system of drones to deliver...

Amazon ditches Google AdWords for own ‘sponsored links’

Aug 28, 2014 | E-commerce and E-retailing, Online advertising, Search engine marketing

Amazon is working on its own online ad platform, as the online retailer looks to utilise its massive amounts of user data to serve ads relevant to their buying habits, in a bid to challenge Google’s dominance in the display sector. The ‘Amazon Sponsored Links’ service...

Chinese web giants team up for $813m ecommerce deal

Aug 28, 2014 | China, E-commerce and E-retailing, Search engine marketing

Chinese entertainment firm Dalian Wanda (owner of the AMC cinema chain) is reportedly set to make a massive move into ecommerce via a partnership with Tencent and Baidu. The deal will let users of Tencent’s WeChat or its QQ messaging service and Baidu’s maps will find...

Amazon buys game-watching site Twitch for $1bn

Aug 26, 2014 | E-commerce and E-retailing, Marketing through gaming, Online video, Social media

Amazon has bought gaming platform Twitch for $1bn, letting the online retail tap into the new phenomenon of social gaming. Watch this video from Bloomberg exploring the ramifications of the deal below: Twitch has earned the reputation for becoming the ‘YouTube of...

eBay UK turns 15: From auction house to retail giant

Aug 22, 2014 | E-commerce and E-retailing

eBay launched in the UK back in 1999, evolving into a market place for business sellers, leading high street retailers and UK exporters – hitting three billion sales worth £65bn on its 15th birthday. The evolution of eBay also tells a story of how far e-commerce...

Groupon transforms from deal site into online marketplace

Aug 20, 2014 | E-commerce and E-retailing

Groupon has redesigned its UK website in a step towards becoming an online marketplace, as the firm moves away from its daily deals roots. Changes to the site are aimed at making it easier for customers to browse Groupon’s deals and come alongside updated iPhone and...

Second screens amplify sharing and shopping

Aug 19, 2014 | E-commerce and E-retailing, Mobile, Social media

This chart shows what connected smartphone and tablet users are doing whilst watching television. General web surfing came out as the top activity with 49% of smartphone users and 66% of tablet users accessing their second screen to browse the internet. Interestingly...

Top digital marketing data and case studies this week

Aug 14, 2014 | E-commerce and E-retailing, Mobile

Here are the top digital marketing data and case studies that caught our eye. Global mobile ad revenues ‘nearly doubled in a year’ Global mobile advertising revenue reached $19.3bn in 2013, nearly doubling from the year before, according to new data from IAB Europe....

Online retail trends: UK leads Europe for Internet shopping

Aug 8, 2014 | E-commerce and E-retailing, UK

The UK and Denmark are the biggest web shoppers amongst EU countries, according to new research. The Office for National Statistics has published a snapshot of Britain’s internet habits, how they have changed in recent years, and how they compare with the rest...

IKEA revamps catalogue app for multi-channel shoppers

Aug 1, 2014 | E-commerce and E-retailing, Mobile

IKEA has revamped its catalogue app letting users save their favourite items from multiple catalogues as a shopping list to be used on its website or in-store, as part of the furtnuiture stores new omnichannel strategy. The app launch comes as part of its new 2015...
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