Feb 4, 2014 | E-commerce and E-retailing, UK
Argos has opened a new office in London, dubbed a ‘digital hub’, as the retailer continues its efforts to expand into digital. Located in Victoria, the hub already has some 10 staff and the retailer is seeking to hire product managers, development managers, digital...
Feb 3, 2014 | E-commerce and E-retailing, Twitter marketing
Twitter is looking at ways of selling products directly from its social network, as the firm explores new revenue streams from social shopping to compete with Facebook, according to a news report. Technology blog Re/Code posted a screen shot of what this new service...
Feb 3, 2014 | E-commerce and E-retailing
Amazon has developed a ‘mind-reading’ technology that will predict what people want to buy and ship packages even before customers have placed an order. Amazon has filed a patent for the technology called “anticipatory shipping”. The technology...
Feb 3, 2014 | E-commerce and E-retailing, Online advertising
Advertisers using a combination of affiliate and display are 3.5 times more likely to convert a prospect into a customer than if they used those marketing channels separately, according to new research from Rakuten marketing. The news comes as the firm launches a new...
Feb 3, 2014 | Content marketing, CPG, E-commerce and E-retailing, Email marketing, Facebook marketing, FMCG digital marketing food and beverages, Marketing through gaming, Mobile, Online advertising, Online video, Regulation, Search engine marketing, Social media, Twitter marketing, Viral and buyrals
After much hype last year, ‘the ‘Internet of Things’ is becoming big business, with Google buying smart thermostat maker Nest while expanding its ‘Android for cars scheme’. As more everyday devices become linked to the web, the fact that a ‘smart fridge’ was hacked...
Jan 31, 2014 | E-commerce and E-retailing, Mobile
Hotels and bed and breakfasts as a category have the most mobile-optimized websites, with a 63% rating, followed by restaurants at 52%, according to a study by hibu. The firm also found that 59% of U.S. small and medium-sized businesses do not have sites that are...
Jan 30, 2014 | E-commerce and E-retailing, Online advertising, Online video, Viral and buyrals
H&M is letting fans buy David Beckham’s range of underwear directly from their TV in a new interactive commercial set to air during this Sunday’s Super Bowl in the US (2nd Feb 2014). The Swedish clothes retailer is offering viewers the chance to pick from...
Jan 30, 2014 | E-commerce and E-retailing
Transport for London (TfL) has struck partnerships with several major retailers to bring click and collect services to the London Underground network. The move follows the beginning of a six month trial in November with Asda to offer grocery click and collect at six...
Jan 29, 2014 | E-commerce and E-retailing, Mobile
Marks & Spencer and Tesco have ranked best for customer satisfaction on their mobile sites, but may retailers still lag behind on their mobile sites, according to a new survey. Customer experience analytics firm Forsee has announced the findings of its annual...
Jan 23, 2014 | Content marketing, E-commerce and E-retailing, Facebook marketing, Mobile, Online advertising, Online video, Search engine marketing, Social media, Twitter marketing
Here are the top digital marketing data and statistics that caught our eye. IPA Bellwether report: UK marketing ‘strongest in 13 years’ The latest IPA Bellwether survey indicates that marketing spend is at its ‘strongest rate in nearly 13 years’ as worries about the...
Jan 22, 2014 | China, E-commerce and E-retailing, Facebook marketing, Latin America, Mobile, Online advertising, Online video, Russia, Social media
The true global scale of digital reach across the globe is hard to measure, but this new slide set from agency We Are Social attempts to create a worldwide snapshot of digital trends in 2014- showing that the North American audience still leads in most areas of web...
Jan 21, 2014 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages, Online advertising
Price and product range are consumers’ top complaints when it comes to retail websites, with rising expectations driving complaints, according to new research looking into the main reasons why websites are losing sales. The study, from Customer Experience Management...
Jan 20, 2014 | E-commerce and E-retailing
PayPal has redesigned its online checkout process to let shoppers complete their payment on merchants’ websites, rather than go to a separate PayPal site, as the eBay owned firm ramps up competition with rival Amazon. PayPal is testing out the new checkout process...
Jan 17, 2014 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages, Mobile, Social media
Coca-Cola has become the latest brand to use Apple’s iBeacon in retail, a new tool that that can track and guide shoppers in-store. Watch this demo of how ShopKick is using iBeacon in retail below: Coca-Cola is currently testing iBeacon a core part of its...
Jan 17, 2014 | CPG, E-commerce and E-retailing, Social media
Burberry’s sales have risen sharply during 2013, crediting new marketing initiatives and improved social media ROI for the success. Like-for-like sales at the luxury clothing maker rose by 12% for the three months to 31 December, with its retail revenues...
Jan 16, 2014 | CPG, E-commerce and E-retailing, Facebook marketing, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Social media
Here are the top digital marketing data and statistics that caught our eye. The marketing technology landscape in one (huge) infographic If more proof were needed that digital marketing is getting more complicated, this infographic from the Chief Marketing...
Jan 16, 2014 | E-commerce and E-retailing, UK
Online retail sales exceeded expectations in December, with the IMRG Capgemini e-Retail Sales Index recording 18% year-on-year growth as a result of British shoppers spending £11 billion online – up from £9 billion spent in December 2012. Key findings from the...
Jan 15, 2014 | E-commerce and E-retailing, Online advertising, Online video, Search engine marketing, Social media, USA
As online consumers prepared for the holiday shopping season, most surfed to search, social, and shopping sites in November. The research, from Nielsen, found that during the month, Google was the most popular Web brand, attracting 161 million unique visitors to its...
Jan 10, 2014 | E-commerce and E-retailing
Three of the biggest names on the UK high street have all posted disappointing sales over the Christmas period, as digital shopping continues to rise. Marks & Spencer, Tesco and Morrisons all admitted to “disappointing” Christmas trading. Morrisons was the worst...
Jan 10, 2014 | E-commerce and E-retailing, UK
Online shopping reached a new record for British retailers during the Christmas sales season, accounting for almost 20 percent of total retail sales compared with about 15 percent a year earlier. Online shopping reached a new record for British retailers during the...
