Dec 5, 2013 | Content marketing, E-commerce and E-retailing, Mobile, Online advertising, Online video, Social media
Here are the top digital marketing data and statistics that caught our eye. How Twitter influences Christmas shopping (infographic) As the festive season approaches, many Twitter users are actively seeking brands on the social network in the hope of getting deals and...
Dec 5, 2013 | E-commerce and E-retailing
Following Amazon’s announcement this week that it plans to use flying drones to deliver customer orders, Google has revealed its own plans for automated freight- robots. The internet giant announced this week that it has taken over seven robotics companies in the past...
Dec 5, 2013 | E-commerce and E-retailing, Search engine marketing
Retailers are achieving significant numbers of new customers via price comparison websites, new research reveals. The study, carried out by Become Europe between January and July 2013, focused on two prominent retailers, Chemist Direct and Made.com. 75% of online...
Dec 5, 2013 | E-commerce and E-retailing
Retailers must offer a richer, more personal shopping experience online and on the high street to drive sales in the New Year, according to new research. Rakuten has produced a global retail trend forecast for 2014 to help retailers prepare for the New Year....
Dec 5, 2013 | E-commerce and E-retailing, Social media
Online fashion retailer, ASOS, is the most popular UK online retail site when it comes to having web content shared on Pinterest, the pin-board style social network, in the run up to Christmas 2013. In a study of ten top UK retail sites, images and pages from asos.com...
Dec 5, 2013 | E-commerce and E-retailing, Mobile, UK
iPhone and iPad users lead the mobile shopping boom this Cyber Monday, but Samsung mobile users spent most per person when shopping online in the UK, according to new research. The IBM Digital Analytics Benchmark report reveals that on Monday 2 December, dubbed Cyber...
Dec 4, 2013 | Content marketing, CPG, E-commerce and E-retailing, Facebook marketing, FMCG digital marketing food and beverages, Marketing through gaming, Mobile, Online advertising, Online video, Search engine marketing, Social media, Twitter marketing, Unilever - Research, tips and news for marketers, Viral and buyrals
Along with the Harlem Shakes, singing astronauts and twerking fails, 2013 was another big year for viral video marketing case studies. From the emotionally powerful (Dove’s ‘Sketches’ and Skype’s ‘Born Friends’ ) to the very risky (Durex’s ‘Fundawear’ and Kmart’s ‘Ship My Pants’) there’s been a wealth of great online marketing ads that got many people sharing. This year also saw the introduction of Twitter’s Vine videos – with Lowes and Tide leading the 6-second format with smart and engaging ads. To round off the year, we’ve put together our 25 favourite virals for your viewing pleasure…
Dec 4, 2013 | E-commerce and E-retailing, Social media, Twitter marketing
As the festive season approaches, many Twitter users are actively seeking brands on the social network in the hope of getting deals and gift ideas. This infographic looks at how twitter influences consumer behaviour in the run up to Christmas. Twitter found that it...
Dec 4, 2013 | E-commerce and E-retailing
Older shoppers are an active, canny and tech savvy group, but their reluctance to buy online remains an issue, according to new research. The latest report from Shoppercentric, an independent agency specialising in shopper research, has been launched this week. The...
Dec 3, 2013 | E-commerce and E-retailing, Mobile
Tablet commerce will triple this year to reach £4.74 billion and take 10.4 per cent of total UK online sales, according to research Retail sales via mobile devices in the UK are expected to more than double this year to £8.17 billion, accounting for 18 per cent of all...
Dec 3, 2013 | E-commerce and E-retailing, Mobile, USA
Online shopping in the US through mobile devices was up 9% this year, and iOS led Android throughout the Thanksgiving and Black Friday shopping period, according to new research. The data comes from the Digital Analytics Benchmark Group at IBM, which is a platform...
Dec 2, 2013 | E-commerce and E-retailing
It may sound like a science fiction movie, but Amazon plans to deliver packages to customer’s homes within 30 minutes using flying drones- but the service won’t be ready for another 5 years. The drones, called ‘Octocopters’, could deliver packages weighing up to 2.3kg...
Dec 2, 2013 | E-commerce and E-retailing, UK
Despite the hype surrounding Cyber Monday today, when online Christmas shopping is widely predicted to peak, just 5% of Brits asked in an independent poll commissioned by Virgin Media say they will purchase the majority of their festive gifts on this day. Key findings...
Nov 29, 2013 | Content marketing, CPG, E-commerce and E-retailing, Email marketing, Facebook marketing, FMCG digital marketing food and beverages, Marketing through gaming, Mobile, Online advertising, Online video, Regulation, Search engine marketing, Social media, Twitter marketing, Viral and buyrals
Big developments in mobile and social this month are creating new ways you can reach people in 2014. Integration of retail into digital gets a boost as Pinterest opens up to retailers, and Google starts tracking in-store consumer behaviour. View out latest digital...
Nov 29, 2013 | E-commerce and E-retailing
Argos is trialing a six new shops where tablet computers will replace the retailer’s trademark laminated catalogues, in a test of what it claims could be ‘the store of the future’. Watch this promotional video for the new Argos stores below: In the new digital...
Nov 29, 2013 | E-commerce and E-retailing, Online advertising
Brands need to focus on the core customer experience before investing in conventional loyalty reward programmes, according to new research from Underwired, which forecasts customer loyalty trends in the year ahead and beyond. Underwired, which has created marketing...
Nov 29, 2013 | E-commerce and E-retailing
The line between Black Friday and Cyber Monday is blurring, as many U.S. consumers are going online for holiday deals on the biggest shopping day of the year for brick-and-mortar retailers. While shopping tendencies among all consumers didn’t shift dramatically...
Nov 28, 2013 | E-commerce and E-retailing, Mobile
New data from IMRG and Capgemini reveal that almost 1 in 5 (19%) multichannel online sales are now click and collect. Key findings: • 19% of multichannel retailer sales were click and collect in Q3 of 2013 • This is up from 13% in same period last year • Dipped...
Nov 28, 2013 | E-commerce and E-retailing, Mobile
Slick mobile retail sites and convenient access to brands via smartphones and tablets are driving sales via mobile devices this Christmas season. The IBM Digital Analytics Benchmark reveals that on Monday 25 November , as consumers continue to go online in increasing...
Nov 28, 2013 | E-commerce and E-retailing
Mobile shopping is set to boom this Cyber Monday (the biggest Christmas shopping day online), but retailers are being advised to continue their marketing efforts throughout December. Rakuten Marketing reveals trends into Christmas shopping and Cyber Monday sales,...
