Sep 13, 2013 | E-commerce and E-retailing, Email marketing, Mobile, Online advertising
Online retailers have seen email referral traffic drop 37% this year, while the conversion rate slipped 6%, according to new research. The report, from Monetate, looks into the decreasing influence email marketing has on ecommerce, how tablets are overtaking...
Sep 13, 2013 | Content marketing, CPG, E-commerce and E-retailing, Facebook marketing, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Russia, Social media
Here are the top digital marketing data and statistics that caught our eye. Content partnerships increase brand recommendation and purchase by 30% The Association of Online Publishers (AOP) revealed the results of a proprietary study into the value of premium content...
Sep 12, 2013 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages, Mobile
Online grocery sales in the UK are set to double by 2018, driven by mobile useage, technology advances and more convenient delivery options from retailers, according to new research. The research, from consumer goods research group IGD, interviewed with more than...
Sep 11, 2013 | E-commerce and E-retailing, Mobile, USA
This chart shows the spend per user for tablet and smartphone owners. Given that there are substantially more smartphone owners in the US (142m Vs. 69m) it is surprising to see that tablet owners spend around 20% more per user than smartphone users. View high quality...
Sep 11, 2013 | E-commerce and E-retailing, Mobile, USA
Smartphone spending accounts for $6.7bn, or 63% of the total spent in m-commerce. This goes against the common notion that tablets are strong drivers for mobile spending. However, factoring in the total number of smartphone owners in the US is 142m compared to the 69m...
Sep 9, 2013 | E-commerce and E-retailing
eBay has bought price forecasting service Decide for an undisclosed sum, as the online marketplace continues its battle with Amazon in the online retails sector. The deal with give eBay buyers and sellers see current pricing trends which eBay hopes will lead to more...
Sep 9, 2013 | E-commerce and E-retailing, Facebook marketing, Mobile, Social media, Twitter marketing
Retailers are overestimating the growth of consumer spending via mobile devices by over 100%, according to new research. The comparative study commissioned by Peerius, found that 75% of leading retailers expect consumers using mobile devices to account for 40% of...
Sep 9, 2013 | E-commerce and E-retailing, Online video
FAGE UK has hired Coupons.com to run a social couponing campaign to engage consumers via Facebook and drive product trial for its Fruyo yoghurt range in Waitrose. Viki is a global TV and video site that uniquely brings primetime TV shows, movies, music videos and...
Sep 5, 2013 | E-commerce and E-retailing
Increasingly lengthy and complex log-in processes and web forms are driving consumers away from websites, according to new research. Key stats from the study from Ping Identity includes: • 71% of people have abandoned a ‘fill in your details’ form • 80% have been...
Sep 4, 2013 | E-commerce and E-retailing
Amazon is offering customers free or discounted eBook versions of physical books, as the online retailer looks to encourage more people to use its Kindle devices and apps. The new Matchbook scheme is scheduled to go live in the US in October, with no formal plans for...
Sep 3, 2013 | E-commerce and E-retailing, Mobile
The percentage of online sales completed through a mobile device (smartphones and tablets) has doubled in the space of a year according to figures from IMRG and Capgemini, illustrating just how quickly the popularity of using mobile devices for online shopping has...
Sep 3, 2013 | E-commerce and E-retailing
A fifth (20%) of Brits now buy more items online than they do in store, while a further 18% buy the same amount on the web as they do offline, according to new research. The independent study of global shopping trends from Rakuten, suggests that global e-commerce...
Aug 29, 2013 | E-commerce and E-retailing, Online advertising
After recently carrying out a study on UK business owners which revealed that only 34% of those asked were able to accurately describe what affiliate marketing is, Optimus Performance Marketing have collated a document that puts forward , in detail, the top 10 tips to...
Aug 29, 2013 | E-commerce and E-retailing
Amaze Generation, a five-year research study looking at the impact of technology on the behaviour and attitudes of 10-15 years-olds, reveals the latest findings into how digital natives view the decline of the high street and looks at how digital is changing UK...
Aug 28, 2013 | E-commerce and E-retailing
Loyalty cards and till receipts as we know them may soon be a thing of the past as millions of UK consumers demand smoother, better integrated shopping experiences, according to new research from global payments provider WorldPay. In a new report examining public...
Aug 27, 2013 | E-commerce and E-retailing, Search engine marketing
Microsoft has integreated a ‘buy’ option into product searches on Bing, letting users skip vendor webpages and buy directly from the search page. The move means that brands will be able to purchase ads that include photos and pricing info from a variety of merchants....
Aug 23, 2013 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages, Online advertising
This chart shows which influencers have the biggest effect on consumer decisions. Recommendations from family members still have the biggest influence on consumer’s decisions (68%). Interestingly, internet searches are having more of an impact on decision making...
Aug 22, 2013 | E-commerce and E-retailing
Travel retailers have seen the biggest gains online during the summer, but Netflix and ASDA Direct were the fastest risers overall, according to new data looking at the top 50 online retailers in the UK. An index of the top 50 most visited retail sites was dominated...
Aug 22, 2013 | E-commerce and E-retailing, Mobile
eBay has plotted the top twenty locations where Brits are shopping with their mobile and has revealed Birmingham as the UK’s number one destination. Following Birmingham in pole position, the remaining top five locations are South London, Sheffield, Nottingham and...
Aug 20, 2013 | E-commerce and E-retailing, Search engine marketing
Consumer online searches for shoes & accessories outperformed those for womenswear, menswear and even dresses, reveals a report by digital marketing agency, Greenlight. According to the research, “Fashion Sector Report – Issue 18,” in June, consumers made...
