Apr 12, 2013 | E-commerce and E-retailing, Online advertising
EBay has begun sharing the browsing habits of its users with third party advertisers, as the online marketplace looks to rival Amazon, Facebook on Google in the lucrative practice of behaviourally targeted ads. The company’s program will work in a manner similar...
Apr 10, 2013 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages
With the Institute of Promotional Marketing (IPM) having recently announced new guidelines for running promotions on Facebook, Coupons.com provides its five top tips for FMCG brands looking to engage with their customers through a social media coupon promotion. 1....
Apr 2, 2013 | E-commerce and E-retailing, Social media
Online retailer Amazon is to buy book discovery and recommendation website Goodreads for an undisclosed sum. Founded in 2007, Goodreads has 16 million members and is one of the most prominent online communities for readers. The US-based social network lets readers...
Apr 2, 2013 | E-commerce and E-retailing, Search engine marketing
Amazon UK has been relegated to fourth position in the cooking appliances sector, as Argos soars ahead, according to new data. The study, from Greenlight, also found that Appliances Online jumped four places to rank second and Tesco moved up a notch to take third...
Apr 2, 2013 | E-commerce and E-retailing, Search engine marketing
Shopping integrations in Google US results have dropped dramatically, coinciding with Google Shopping becoming a paid for service in the US since October, according to a new study. The research, from Searchmetrics, also found that video also dipped and YouTube videos...
Mar 25, 2013 | CPG, E-commerce and E-retailing, Facebook marketing, FMCG digital marketing food and beverages, Online advertising, Social media, Twitter marketing
Social media’s ability to boost sales has come into question this month, with one of the world’s biggest brands claiming that online buzz from the likes of Facebook and Twitter has little impact of brand sales. Revealed at Advertising Research Foundation’s...
Mar 22, 2013 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages, Mobile, Search engine marketing
73% of mobile searchers trigger additional actions and conversions. This data shows that the most popular action after conducting a mobile search is to continue researching (36%). However, 25% of the searches conducted resulted in a visit to a retailer’s...
Mar 21, 2013 | E-commerce and E-retailing
While consumers love nothing better than a bargain (61%), almost half of global shoppers (49%) surveyed consider the reliability of the retailer to be paramount when making purchase decisions online, according to new research highlighting the importance of trust....
Mar 20, 2013 | Content marketing, E-commerce and E-retailing, Facebook marketing, Mobile, Online video, Social media
In just one minute, 204 million emails are sent, six million Facebook pages are viewed and 47,000 apps and 1.3 million YouTube clips are downloaded worldwide, according to new research. This new infographic, from Intel, also that Amazon rings up about $83,000 in...
Mar 20, 2013 | CPG, E-commerce and E-retailing
Over half (59%) of UK shoppers believe premium brands that never offer discounts are out of touch with customers, according to new research. The study, from Shopper Centric, found that three quarters (74 per cent) of shoppers “love” finding premium brands on offer and...
Mar 15, 2013 | E-commerce and E-retailing, Search engine marketing
eBay has courted controversy by claiming that paying for search ads has little effect on sales for large companies, according to its own research. View larger image The eBay study, presented at an economics conference held at Stanford University, found that most...
Mar 14, 2013 | E-commerce and E-retailing
Morrisons has announced plans to sell online for the first time, as Britain’s fourth biggest supermarket chain saw its profits fall in 2012. The announcement follows reports that Morrisons is in talks with Ocado over plans to share the online retailer’s...
Mar 13, 2013 | E-commerce and E-retailing
Ebooks have been added to the basket of goods and services used to calculate inflation rates, reflecting the growing trend of buying digital versions of books on electronic readers such as the Kindle and Sony E-Reader. To reflect up-to-date spending trends, the ONS...
Mar 7, 2013 | E-commerce and E-retailing, Search engine marketing
With Mother’s Day fast approaching, how is digital media affecting the UK’s gift buying habits? Experian has used Hitwise data to pull together ten online facts for retailers and marketers. 1. 11% of all Mother’s Day UK searches include the word ‘when’. It’s Sunday 10...
Mar 5, 2013 | E-commerce and E-retailing, Mobile
Google is to sell gift cards for its Play Store in UK shops, as it looks to push its paid content to rival Apple’s App Store. The cards are already on sale in the US after being launched in August 2012. Customers in the US can buy fixed-value cards with single-use...
Mar 5, 2013 | Content marketing, E-commerce and E-retailing
Tesco has expanded its video streaming service Blinkbox with new music and ebook stores, as the UK-based supermarket giant looks to rival web giants such as Amazon, Google and Apple in the lucrative mobile entertainment market. Tesco has hired Gavin Sathianathan,...
Mar 1, 2013 | E-commerce and E-retailing
Groupon has ousted its founder and CEO Andrew Mason, after the embattled daily deals site posted another quarterly loss, prompting a 24% slide in its share price on Thursday. Daily deals websites have grown in popularity over recent years, spearheaded by Groupon,...
Mar 1, 2013 | E-commerce and E-retailing, Germany, Social media
UK confidence in social shopping is up 11%, with a third of Brits confessing they’ve recommended a product on social media, according to a new study. The findings, from Rakuten (owners of Play.com), form part of the firm’s E-commerce Index, an independent global...
Feb 28, 2013 | E-commerce and E-retailing, Search engine marketing
Interflora has disappeared from the front page of Google’s natural search results, fuelling speculation that the florist has breached the search engine’s guidelines. As of today (28th February) the Interflora website is still not ranking on Google for key phrases...
Feb 28, 2013 | E-commerce and E-retailing, Mobile
The customer satisfaction gap between mobile and the more traditional retail websites is narrowing, according to new research. The findings, from Analytics firm ForeSee’s latest mobile shopping report and revealed that customers are finding mobile retail sites easier...
