Feb 26, 2013 | E-commerce and E-retailing, Online advertising
The Internet is an important influence on consumers interested in buying new products, especially across Electronics and appliances, according to new research. The data, from Nielsen, found that the internet had a stong influence on purchases in categories like...
Feb 25, 2013 | E-commerce and E-retailing, Mobile
PayPal is to launch a device that lets small traders, from Ice Cream sellers to taxi firms, accept payments via their smartphones. Watch a video explaining how the service works below: The device, called PayPal Here attaches to the trader’s phone and links to an app...
Feb 22, 2013 | Content marketing, E-commerce and E-retailing, Online video
For the first time, clicks on YouTube videos will count towards US singles chart, as the music industry acknowledges the growing influence of online videos in clinching success- such as Gangnam Style and the Harlem Shake. The iconic US Billboard chart has said that...
Feb 21, 2013 | E-commerce and E-retailing, Online advertising
Amazon has launched display ads on its website, as the online retailer looks to rival ad networks and Google AdWords. From today, Amazon.co.uk will display ads from external websites when a customer shops for a specific or related product. Customers who are interested...
Feb 20, 2013 | E-commerce and E-retailing, Online advertising, Online video, Social media, Viral and buyrals
This clever little marketing campaign created a 13% sales boost for a small book shop in Switzerland. With more travel research being conducted online, the Travel Book Shop highlighted the limits of the internet with a video showing a crashed Google Streetview car-...
Feb 15, 2013 | E-commerce and E-retailing
John Lewis is to axe 325 department managers across its stores, as the retailers looks to focus more of its sales growth online. The cuts are part of the firm’s ‘Retail Revolution’ plan with online sales outpacing physical stores leading the partnership to focus...
Feb 14, 2013 | E-commerce and E-retailing, Social media
Google has revamped its shopping tool in Europe and beyond with a new service called ‘Product Listing Ads’, as the web giant looks to extend its hugely successful AdWords model to the world of ecommerce. Watch this ‘Hangout’ video from Jon Venverloh,...
Feb 13, 2013 | E-commerce and E-retailing, Social media, Twitter marketing
Twitter has partnered with America Express to launch a new service that lets users buy products if they use a special hashtag within their tweets. Watch a video explaining how the service works below: The deal will see Twitter accepting American Express card purchases...
Feb 12, 2013 | Content marketing, E-commerce and E-retailing
Amazon has been granted with a patent to re-sell digital content, in a move that could pose a problem for media owners. The Amazon patent, which was filed in 2009 but granted last month, covers “digital objects including e-books, audio, video, computer applications...
Feb 11, 2013 | E-commerce and E-retailing
With Valentine’s Day fast approaching, this infographic from Rakuten looks at the global online shopping trends for the most romantic day of the year- revealing that Asians spend the most, Germans spend the least and Americans spend £231m a year on presents for their...
Feb 11, 2013 | E-commerce and E-retailing
The UK Government is setting up a national Future High Streets Forum to make sure other retailers do not go the way of HMV, Blockbuster, Jessops and Comet. Building on work that retail guru Mary Portas has already begun in 27 areas of England, the forum will unite...
Feb 7, 2013 | E-commerce and E-retailing
Google has bought ecommerce marketing firm Channel Intelligence for $125m, the the internet giant looks to boost its online retail presence. The move follows Google’s acquisition of online coupon firm Incentive Targeting and retail locker startup BufferBox. Channel...
Feb 7, 2013 | E-commerce and E-retailing
The US Postal Service plans to stop delivering letter mail on Saturdays in a bid to ease financial struggles, but it will continue delivering packages six days a week as online retail soars. The government agency said the cut will begin in August and would result in a...
Feb 7, 2013 | E-commerce and E-retailing
Marks & Spencer has launched a ‘Digital Lab’ in a bid to develop an ‘omni-channel’ service across its stores, web and mobile. The retailer has appointed Kyle McGinn – who previously worked at Reevoo and is credited with aiding the design of the BBC iPlayer – as...
Feb 4, 2013 | E-commerce and E-retailing
Photo retailer Jessops looks set to continue as an online-only brand, following the acquisition of its brand and other assets from a group of buyers including one of the stars of BBC’s Dragon’s Den. The company’s administrators PwC announced the sale to a group that...
Feb 1, 2013 | CPG, E-commerce and E-retailing, Social media, Twitter marketing
Disgruntled employees at HMV have turned to Twitter to report on mass sackings at the firm, hijacking an official account to describe a “mass execution of loyal employees who love the brand”. Using one of HMV’s official Twitter accounts ‘HMV Tweets’, staff...
Jan 31, 2013 | E-commerce and E-retailing, Mobile, Online advertising
The number of discount coupons redeemed through mobile and tablet devices is expected to reach 10 billion this year, up by more than 50% on last year, a new report from Juniper Research has found. Mobile Couponing Driving Retail Footfall According to the report,...
Jan 30, 2013 | E-commerce and E-retailing, Online advertising
Amazon is set to launch personalised ads on its websites, including Kindle devices, based on the shopping habits of its 188m users, according to a news report. The Financial Times reports that the company is aiming to take on established digital marketing businesses...
Jan 29, 2013 | E-commerce and E-retailing
Retail mania swept across the web in the US, as holiday shopping season took hold during November 2012, according to new data. comScore has released its monthly analysis of U.S. web activity at the top online properties for November 2012 based on data from thecomScore...
Jan 28, 2013 | E-commerce and E-retailing, Mobile
As retailers increasingly utilise mobile devices as a touchpoint on each stage of the retail lifecycle, a new report from Juniper Research has found that annual spend by retailers on mobile marketing will reach $55bn, almost double the $28bn level expected this year....
