Aug 27, 2015 | Email marketing
Email is still the preferred way to receive marketing offers, according to new research by Adobe. Nearly two thirds (63%) of consumers prefer to be contacted in this way, putting it ahead of direct mail (20%), social media channels (6%), the brand’s mobile app (5%),...
Aug 21, 2015 | Email marketing, Social media
Social networks are first in class for email marketing, followed by religious organisations and political parties, according to new research. The data, from Mailjet indicates that social networks understand value of email to encourage user interaction with religious...
Jul 24, 2015 | Email marketing, Mobile
Microsoft has launched a new email-based messaging app called ‘Send’ aimed at “those brief, snappy communications”. The app is is designs for speed with “no signatures, subject lines, or salutations required”, Microsoft said. Explaining the thinking behind the app’s...
Jul 20, 2015 | Email marketing
People are being sent fewer spam emails than at any time in the past 12 years, with less than half of all emails deemed junk, according to new research. The study, from security firm Symantec, indicates that cyber-thieves are looking to other ways to make money from...
Jul 1, 2015 | Email marketing, Online advertising
Consumers are more receptive to email marketing than perhaps brands think, with highly active email users will tolerate up to an average of five messages per week before complaints start happening, according to new research. The study, from Return path suggests that...
Jun 29, 2015 | Email marketing
Campaign organisers can now use a new digital tool, Mr Postman Campaign, to set up global letter-sending campaigns which deliver hardcopy letters to the desks of decision makers, complete with real signatures from supporters around the world. Mr Postman is a...
Jun 24, 2015 | Email marketing, Search engine marketing
Google has added an ‘undo send’ feature to its Gmail service, letting users set ‘cooling off periods’ when an email can be recalled after it is sent. The feature is already available for the new-look Gmail, known as Inbox, but has now been added to the normal version...
Jun 16, 2015 | Email marketing, Regulation
Nearly 21 billion emails appearing to come from well-known commercial senders did not come from their IP addresses – a possible indication of phishing attacks, according to a new report. The study, from Return Path found that nearly 21 billion emails attributed to a...
May 12, 2015 | Email marketing, Online advertising
With average ROI for email campaigns rising 53% to £38 for every £1 spent in 2014, the Direct Marketing Association looks at how email’s performance is improving. Some striking figures from this year: • 18% of respondents saw an ROI of more than £70. • Delivery rates,...
Apr 24, 2015 | Email marketing, Online advertising, Search engine marketing
Retargeting has grown in popularity as marketers use consumers’ previous Internet actions to encourage them to make a previously abandoned sale. New research suggests the practice is becoming more effective than search and email in winning conversions. Marketing...
Apr 20, 2015 | Email marketing, Online advertising, UK
Despite the surge of social media and chat apps, email marketing is making a comeback, with new research suggesting firms are reaping the rewards of better technology. Return on Investment (ROI) for UK email campaigns rose 53% to an average of £38 for every £1 spent...
Apr 20, 2015 | Email marketing, Online advertising, Online video, Social media
Millennials like to engage with brands on social media, but a Principal Financial Group study found that they would rather have one-on-one conversations through email channels. The study found that millennials have a preference in how they want to converse with...
Apr 1, 2015 | Email marketing, Search engine marketing
The top marketing channels that achieve the best Return on Investment are Email Marketing and SEO, 25% of marketers say both rank as ‘excellent’, but team structure plays a big part in the success of each practice, according to new research. The latest Email Marketing...
Mar 27, 2015 | Email marketing, Mobile
Blundering Brits are leaving family, friends and workmates raging or red-faced – with their email and text gaffes, with almost 70% saying they regularly send messages to the wrong person, according to new research. Of those who accidentally sent a bitchy email or text...
Mar 24, 2015 | Email marketing, Facebook marketing, Online advertising, Social media, Twitter marketing
Salesforce.com has launched a new tool that syncs its customer relationship management (CRM) data with Facebook, so its users can send targeted ads to their customers on the social network. The Marketing Cloud Active Audiences feature for synchronizing CRM with...
Mar 23, 2015 | E-commerce and E-retailing, Email marketing, Twitter marketing
Despite significant investment in digital channels, UK retailers are still only answering just over half (55%) of routine customer questions asked via the email, Twitter and web channels, according to new research. The findings, from the 2015 Eptica Multichannel...
Mar 11, 2015 | Email marketing, Social media
LinkedIn has revamped its Sponsored InMail tool, sending sponsored messages to members… but only when they are signed in. Sponsored InMail lets advertisers market to targeted users via the LinkedIn Messaging system. The new changes will now feature real-time dynamic...
Feb 12, 2015 | Email marketing, Online advertising, UK
Despite warnings over a holiday blizzard of marketing messages or a consumer backlash against over-eager inbox advertisers, the Christmas period was actually a strong time for email marketing, according to new data. Email intelligence companyReturn Path’s...
Feb 10, 2015 | Email marketing, Mobile
More than half of all email (54%) in the UK is opened on an Apple device, and only 8% is opened on an Android according to new data. The study, from email delivery platform SendGrid, also found that email open rates on Android devices dropped 30% year-on-year while...
Feb 4, 2015 | Email marketing
Google is launching a new feature in the UK that lets Gmail users send money to friends and family over email. The service, which launched in the US in May 2013, is based on Google Wallet – a free mobile payment system that stores a user’s debit cards, credit cards,...
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