Jan 29, 2014 | Email marketing, Social media, UK
Despite the growing investment in social media as a customer relationship management platform (CRM), just 24% of UK consumers believe that companies take notice of their views, according to a new survey identifying 4 types of customers online. The study, carried out...
Jan 13, 2014 | Email marketing, Online advertising, Online video, Social media
If more proof was needed that digital marketing is getting more complicated, this infographic from the Chief Marketing Technologist blog maps out some of the key players across the main disciplines- resulting in one huge chart. View larger image here The “Marketing...
Jan 10, 2014 | Email marketing, Regulation, Social media
Google has caused a privacy stir yet again, as Gmail contact lists will now include both the email addresses of their existing contacts, as well as the names of people on the Google+ social network. The move could result in some users receiving messages from people...
Jan 2, 2014 | Email marketing, Online advertising
Oracle has bought email marketing firm Responsys for %1.5bn, as the software giant looks to ramp up competition with Salesforce in the digital customer relationship management sector. The deal works out to a 38 percent premium over Responsys’ closing price on...
Dec 19, 2013 | Content marketing, CPG, E-commerce and E-retailing, Email marketing, Facebook marketing, FMCG digital marketing food and beverages, Marketing through gaming, Mobile, Online advertising, Online video, Regulation, Search engine marketing, Social media, Twitter marketing, Viral and buyrals
As 2013 comes to a close, we look back at the biggest trends that helped shape digital marketing in the year that Google became the biggest media owner in the world. Twitter went public, Facebook put ‘mobile first’, Yahoo bought Tumblr and the web spying...
Dec 18, 2013 | Content marketing, CPG, E-commerce and E-retailing, Email marketing, Facebook marketing, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Regulation, Search engine marketing, Social media, Twitter marketing, Viral and buyrals
It’s true that a life without mistakes is a life not truly lived- but we can be sure the Kellogg’s marketing department could have lived without promising to feed hungry children in exchange for retweets. As 2013 draws to a close, we look as some of the biggest...
Dec 16, 2013 | Email marketing
Brands could increase engagement and revenue by sending more emails to customers, according to a new study. According to the figures from Alchemy Worx’s own client data, which consists of 2.2 billion emails sent to 40.6 million recipients over the last year, by...
Dec 10, 2013 | Content marketing, Email marketing, Online advertising
Google seems to be making email marketing analytics a little harder, as Gmail starts caching images. Image downloads act as the window into engagement data for email and if Gmail switches this off, a major segment of consumers will ‘disappear’ from the stats. Here’s...
Dec 6, 2013 | Email marketing
The quality of the customer service experience is one of the biggest influencing factors on a business’ bottom line, according to new research from the Institute of Customer Service into the Retail, Banking, Insurance and Utilities sectors. Key findings of the report...
Nov 29, 2013 | Content marketing, CPG, E-commerce and E-retailing, Email marketing, Facebook marketing, FMCG digital marketing food and beverages, Marketing through gaming, Mobile, Online advertising, Online video, Regulation, Search engine marketing, Social media, Twitter marketing, Viral and buyrals
Big developments in mobile and social this month are creating new ways you can reach people in 2014. Integration of retail into digital gets a boost as Pinterest opens up to retailers, and Google starts tracking in-store consumer behaviour. View out latest digital...
Nov 21, 2013 | E-commerce and E-retailing, Email marketing, Mobile, Online advertising, Online video, Social media
Here are the top digital marketing data and statistics that caught our eye. Advertisers ‘lack transparency needed to prove digital ROI’ It was a big challenge in 2003 – and it’s still a big challenge today. Across Europe, marketing directors feel unable to...
Nov 21, 2013 | E-commerce and E-retailing, Email marketing, Online advertising
Despite fears that a segregated inbox for marketing messages would switch off consumers, Gmail users are actively searching its new Promotions tab, reading as much commercial email as before, according to new research looking at email marketing trends. The study, from...
Nov 19, 2013 | Content marketing, E-commerce and E-retailing, Email marketing, Facebook marketing, Online advertising, Online video, Search engine marketing, Social media, Twitter marketing
This chart shows the perceived business value digital marketing channels provide marketers. Marketers’ answers were based on a scale of 1-5, where 1 is very dissatisfied and 5 was very satisfied. An interesting point this chart makes is that the Facebook...
Nov 12, 2013 | Content marketing, Email marketing, Online advertising
Email marketers must invest their resources in producing relevant content rather than become fixated on new devices and advances in email technology, if they are to maintain consumer interest in the medium, recent research published by the Direct Marketing Association...
Oct 30, 2013 | Email marketing, Social media
LinkedIn has launched new tool that links users’ profiles with their iPhone’s email, letting them see senders LinkedIn details whenever they send an email. The tool, called LinkedIn Intro, works by displaying basic LinkedIn profile information, such as photo, employer...
Oct 28, 2013 | Email marketing, Facebook marketing, Online advertising, Social media
Facebook is letting advertisers run ads on the social network that only target their own customers, in a bid to boost retention. The new tool, called ‘Custom Audiences’ has gone live in the US, with a global rollout expected to finish by the end of November. The...
Oct 22, 2013 | Email marketing, Online advertising
Many marketers spend hours constructing great email layout and copy, but then treat the subject line as an afterthought. A detailed survey of over 2.2 billion emails, published this year, has revealed the most (and least) effective keywords and phrases in email...
Oct 9, 2013 | E-commerce and E-retailing, Email marketing
UK and US online retailers are failing to capitalise on a ‘potential $516 billion’ in revenue by not using email to help recover customers who have abandoned cart items, according to new research. The dotMailer ‘Email Marketing Through The Purchase Journey’ report has...
Oct 9, 2013 | Email marketing, Social media
To coincide with its 16th birthday, Yahoo’s email has undergone its second revamp in a year with a raft of new features, as the firm looks to compete with the likes our Google’s Gmail and Microsoft’s Outlook. Yahoo’s redesigned email unveiled includes a...
Oct 8, 2013 | Email marketing, Mobile, Online advertising
Google has started putting ads into its Gmail Android app that cannot be switched off by users, according to a news report. According to Dutch Android blog Android World, the adverts initially appear in-line with emails inside the “Promotions” inbox of the...
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