May 4, 2017 | Facebook marketing, Social media
Facebook attracted 1.94 billion active monthly users in the three months to the end of March, as the social network saw its mobile ads dominate revenues during another record financial quarter. The figures indicate that a quarter of the world’s population now...
May 2, 2017 | Australia and New Zealand, Facebook marketing, Social media
Facebook has denied claims that it has been targeting potentially vulnerable youths who “need a confidence boost” to boost ad clicks from brand advertising on the social network. A research paper, reported on but not published by The Australian newspaper, was said to...
Apr 20, 2017 | Facebook marketing
Facebook has unveiled a raft of new features during its annual F8 conference this week, including a new social VR app. Facebook Spaces is an app that makes it possible to spend time with friends in virtual reality. Through the app, which launched in beta on Tuesday,...
Mar 31, 2017 | Facebook marketing, Marketing through gaming, Social media
Palmer Luckey, the inventor of the Oculus Rift virtual reality headset, has left Facebook following the news that he financially backed an organisation that supported Donald Trump and created anti-Hillary Clinton memes. Luckey has left Facebook just three years after...
Mar 30, 2017 | Facebook marketing
Facebook is rolling out ‘Stories’ in its main Facebook app, copying Snapchat’s main feature for the fourth time in less than a year. The feature, which lets users create a sequence of pictures and videos to chronicle an event, has already been launched on Facebook’s...
Mar 22, 2017 | Content marketing, Facebook marketing, Regulation
Facebook has launched a new feature designed to discourage users form sharing false or “disputed” news. The new tool works by sending a pop-up window to mobile and desktop users they attempted to share articles on Facebook that were deemed inaccurate by...
Mar 16, 2017 | Facebook marketing, Social media
O2 has become the first brand to measure the effectiveness of Facebook ad impressions with its agency partner Havas. Results found converter rates improved by between 16% and 123% when Facebook Custom Audience ad placements were used in combination with other digital...
Mar 13, 2017 | Facebook marketing, Mobile, Social media
Instagram has updated its Stories feature with support for geostickers, as the Facebook owned messenger app continues to mimic its rival Snapchat. The firm announced its new geostickers in a blog post and explained that the feature is launching first in New York City...
Mar 13, 2017 | Facebook marketing, Mobile, Social media
The iconic PG tips Monkey has come to life online as a Facebook Messenger chatbot for Red Nose Day. Start-up chatbot company ubisend has developed AI technology to give an online voice to the famous Monkey for the first time through Facebook Messenger. Ahead of Red...
Mar 9, 2017 | Facebook marketing, Online advertising, Social media
Facebook has stuck its first collaboration with a European ad verification provider, partnering with Meetrics to offer independent third-party verification for the delivery of display and video ads on Facebook services. Acting as an independent provider, Meetrics will...
Mar 7, 2017 | Facebook marketing, Social media
A new ‘thumbs down’ reaction has appeared on the Facebook Messenger app for some users, fueling speculation that the social network may finally introduce a “dislike” button. The apparent testing of the new feature fits with long-running...
Mar 3, 2017 | Facebook marketing, Social media
Facebook has seen 70% of its chatbot interactions fail, meaning that the AI couldn’t understand what users were saying and humans had to step in, according to a news report. In response, Facebook is reportedly training Messenger bots to handle “a narrower set of...
Mar 2, 2017 | E-commerce and E-retailing, Facebook marketing, Search engine marketing, Social media
Mastercard has struck a partnership with Getir that will introduce a payment experience for Getir’s bot for Facebook Messenger. Masterpass, the Mastercard digital payment solution and Getir, the pioneer of mobile retail, now offer a brand new shopping experience...
Feb 21, 2017 | Content marketing, Facebook marketing, Regulation
Facebook founder Mark Zuckerberg stepped up to give a clear direction on where he sees the digital society going, and Facebook’s role within it. Talking about “building and creating social good”, Zuk’s comments came against a backdrop of a radically changing political...
Feb 16, 2017 | Facebook marketing, Online advertising, Online video, Social media
Facebook is adding a controversial new feature that will mean sounds play out loud on videos when they automatically start rolling as users scroll past. The update, which some users have described as annoying, means that the accompanying sounds on videos will fade in...
Feb 10, 2017 | Facebook marketing, Social media
Facebook has updated its ad policies to prevent race-based targeting, but will still allow targeting based on ‘ethnic affinity’ of users in domains other than housing, employment and credit. The move follows accusations that the social network offered tools that allow...
Feb 3, 2017 | Facebook marketing, Social media
Facebook is creating a TV application for set-top boxes, working like Apple TV to provide “TV-quality” shows licensed by the company, according to a new report. The Wall Street Journal reports that Facebook is currently trying to make deals with major...
Feb 3, 2017 | Facebook marketing, Online advertising, Social media
Mobile ads have boosted Facebook’s revenue by 53%, as the social network smashed expectations. The company beat growth targets, even though there was some concern on running out of room to place ads on its news feed. However, the company said its revenue growth rate...
Jan 27, 2017 | Facebook marketing, Online advertising, Online video, Social media, Viral and buyrals
With 2017 underway, now is the perfect time to look back at the great films that made their mark on cinema history in 2016. We know which movies performed well on-screen, but what about on social media? To find out who came out on top, and uncover best blockbuster...
Jan 25, 2017 | Facebook marketing, Online advertising, Online video, Viral and buyrals
To market the new horror movie “Rings,” the makers Paramount scared the living daylights out of shoppers at an electronics store in White Plains, New York, becoming a massive social media success in the process. In footage uploaded to Facebook on Tuesday,...
