Jan 24, 2017 | Facebook marketing, Marketing through gaming
Last week, the Sacramento Kings launched a technology first – the NBA’s first Facebook 360 Live Stream. The Kings Digital team partnered with 360fly to broadcast a behind the scenes look at the team’s entertainment squads, the Sacramento Kings Dancers and Dunk Team....
Jan 18, 2017 | Facebook marketing, Marketing through gaming, Social media, Viral and buyrals
Facebook’s virtual reality videos have been a success, with BMW proving to be the top performing brand using the 360 video ads in News Feeds, according to new research. When Facebook rolled out its 360 videos in News Feed in 2015, it did so with the aim to “connect...
Jan 12, 2017 | Facebook marketing, Mobile, Social media
Instagram will start inserting ads into its new Stories feature, as the Facebook owned social network continues to encroach on rival Snapchat’s territory. The adverts in the middle of Instagram’s Stories will be marked by a small “Sponsored” tag as well as being...
Jan 11, 2017 | Facebook marketing
Facebook is testing “mid-roll” video advertising, where ads are played after a video has already started, according to news reports. Tech news site Recode reports that the ads would probably first appear in Facebook videos by professional publishers. The...
Jan 4, 2017 | Facebook marketing, Online advertising, Social media
Advertising technology start-ups around the world are finding it difficult to get funding due to the dominance of Facebook and Google, according to a new report. The study, from CBInsights for the Financial Times, indicates that the number of deals in ad tech...
Jan 4, 2017 | Facebook marketing, Social media
From timeline contests to the ‘piggyback’ method, this new infographic offers 10 tips to get the most out of your brands’ Facebook presence. The infographic, from design agency Digital Hill, in produced in collaboration with Mike Gingerich a leading businesses grow...
Jan 3, 2017 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Marketing through gaming, Social media
KFC is running an Instagram-based game to coincide with the NFL playoffs, dubbed the “Kentucky Fried Football Challenge”. The ‘choose your own adventure’-style game, created in partnership with agency Wieden + Kennedy, features 31 animations,...
Dec 22, 2016 | Facebook marketing
At the start of the year, Mark Zuckerberg revealed he was working on a personal AI assitant for his home. Now, in December, the Facebook CEO has revealed the end result… voice by Morgan Freeman. Every year, Zuckerberg gives himself a “personal growth...
Dec 21, 2016 | Facebook marketing, Mobile, Regulation, Social media, WhatsApp
Facebook could be facing a fine of up to 1% of its global revenue for allegedly misleading European Union merger watchdogs when it won approval to buy the WhatsApp messaging service in 2014. The EU ’s antitrust authority said it suspects Facebook supplied...
Dec 21, 2016 | Facebook marketing, Online advertising, Online video, Social media
Socialbakers has rounded up the top brands whose Facebook Live videos performed the best of 2016, and what they did to earn their place in the spotlight, with online competition a popular tactic. 2016 was the year live streaming via Facebook Live really kicked off....
Dec 19, 2016 | E-commerce and E-retailing, Facebook marketing, Mobile, Social media
M&S leads the way on Instagram in the run-up to Christmas with 497,000 followers, data from social media analytics platform Iconosquare has revealed. Marks and Spencer has a huge presence on the photo-sharing application with 497,000 followers, with Waitrose...
Dec 19, 2016 | Facebook marketing, Mobile, Online advertising, Online video, Search engine marketing, Social media, UK
Google and Facebook will take more than 70% of all money spent on display advertising online in the UK by 2020, according to new research. The study, from OC&C Strategy Consultants, suggesting the firms will soon account for about three-quarters of the £18.4bn...
Dec 9, 2016 | Facebook marketing, Social media
The US Presidential Election was the most popular topic among Global Facebook users this year, discussed more than Pokémon Go, Brexit and the Olympics. Facebook also revealed the list of the most-watched live videos in 2016, which shed further light on the social...
Dec 6, 2016 | Content marketing, Facebook marketing, Online advertising, Online video, Social media
Facebook drove 90% of all interactions and 60% of all views of Christmas TV adverts on social media in the UK, compared to just 40% of views on YouTube, according to new research. This year’s TV ad campaigns took us by storm in November, but who won on social this...
Dec 2, 2016 | Facebook marketing, Mobile
Facebook is opening up its Creative Hub to “the entire global advertising and marketing community,” letting them experiment with ad formats and ideas before unleashing them on the public. The hub lets creative agencies preview and share mock-ups with...
Nov 23, 2016 | Facebook marketing, Mobile, Online video, Social media
Instagram has revamped its video features with a Periscope-style live broadcast option. Following in the footsteps of Facebook, which owns Instagram, YouTube and Twitter’s live-streaming app Periscope, Instagram has released a new feature that allows its users...
Nov 22, 2016 | Facebook marketing, Social media
Facebook has said it will shut down its Atlas ad-buying tool, but will continue to use the analytics side of the platform, according to a news report. The Wall Street Journal reports that the move forms part of Faceboook’s strategy of selling ads directly via...
Nov 17, 2016 | Content marketing, CPG, Facebook marketing, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Social media, Unilever - Research, tips and news for marketers, Viral and buyrals
From Periscope puddles to Buster the Dog, 2016 was another big year for video viral marketing case studies. Virtual reality, live video and uplifting tales of unity were key themes this year. To round off the year, our team has assembled our 25 favourite virals from...
Nov 17, 2016 | Content marketing, Facebook marketing, Online advertising, Online video, Social media
Facebook has discovered three more errors in its ad metrics, following an investigation into how it inflated the average number of times video ads were viewed. Back in September, a report revealed an error that inflated average viewing time by more than 80%, a...
Nov 11, 2016 | Content marketing, Facebook marketing, Regulation
Mark Zuckerberg has hit back against claims that soical media filtering helped Donald Trump win the US Presidential election, by tailoring personal newsfeeds to fit the views of users, rather then suggesting opposing perspectives. Facing criticism that fake news on...
