Aug 26, 2016 | Facebook marketing, Mobile, Online advertising, Social media, WhatsApp
WhatsApp has updated its privacy policy in a move that will see it share its users’ phone numbers with parent company Facebook, meaning the chat app will get ads for the first time. In a move that has sparked privacy concerns among some industry commentators, WhatsApp...
Aug 17, 2016 | Facebook marketing, Social media
Nearly half (40%) of Facebook users are deploying some form of ad blocking software, according to new research from Global Web Index. Facebook dominated the headlines last week when it announced it was responding to the rise of ad-blocking by changing the way desktop...
Aug 11, 2016 | CPG, Facebook marketing, Social media
Smirnoff recently launched a new campaign in New Zealand, that transforms people’s selfies with a customised cocktail recipe, creating them live on Facebook. The ‘Pure Potential’ ad campaign, created by Young & Shand saw photos recreated in a cocktail...
Aug 10, 2016 | Facebook marketing, Online advertising, Social media
Facebook has made its first moves to tackle the growing trend of ad blocking, with a new update that forces desktop users to see adverts. Ad Preferences from Facebook on Vimeo. Under the new scheme, users will be allowed to customise the types of adverts they see by...
Aug 8, 2016 | Facebook marketing, Social media
Facebook is taking measures to supress so-called ‘clcikbait’ articles on peoples newsfeeds (stories with intuiging headlines but little newsworthy content), instead favouring “authentic stories”. The company will soon be implementing a new...
Aug 3, 2016 | Facebook marketing, Social media
Instagram has launched a new Snapchat-style feature that lets users share a series of moments and then customise them with text, drawings and emoji icons. Introducing Instagram Stories from Instagram on Vimeo. The ‘Instagram Stories’ feature even copies...
Aug 3, 2016 | Facebook marketing, Online advertising, Online video, Social media
Facebook is testing mid-roll video spots in its live streams from big publishers, as the social network looks for new ways to monetise the popular new trend for user-generated broadcasting. The social network has been keen to get publishers on board its Live service...
Jul 22, 2016 | Facebook marketing, Mobile, Social media
Facebook has boosted its s mobile app install ads with a new feature called ‘App Event Optimization’, which targets users who are the most likely to take specific actions within their apps. Under the new scheme, marketers can target consumers most likely to make a...
Jul 21, 2016 | Facebook marketing
Which global region uses Facebook the most? And what is the average friend number for users? This new infographic from Dark Bear Web Solutions looks at some of the key facts behind the biggest social network in the world. The infographic covers statistics and...
Jul 12, 2016 | Facebook marketing, Social media
Facebook’s like button is getting a new look, swapping the letter ‘F’ with the more universal thumbs up symbol. The move is part of a broader redesign of Facebook’s social plugin buttons that makes them flatter and more distinct. Previously,...
Jul 11, 2016 | Facebook marketing, Mobile, Social media
Facebook Messenger has begun testing ‘Secret Conversations’, a feature that enables end to end encryption for conversations within Messenger with private messages that can disapear. Messenger Secret Conversations from Facebook on Vimeo. The messages become...
Jul 7, 2016 | Facebook marketing
Facebook is ramping up its efforts to bring internet access to remote parts of the world (and push its products in the process), with a new platform called OpenCellular. The OpenCellular is an open source, “wireless access platform” designed to drive down...
Jul 7, 2016 | Facebook marketing, Social media
When asked about their main reasons for using social media, over 4 in 10 Facebookers list keeping up with their friends as one of their biggest motivations, according to new data. The study, from Global Web Index, gives some context for why the service has announced...
Jul 1, 2016 | Facebook marketing, Social media, WhatsApp
Facebook’s two chat apps, WhatsApp and Messenger, are both enjoying a healthy growth in users, but new data shows that the social’s native app lags behind. New data, from global web index, indicates that WhatsApp currently enjoys a healthy lead over...
Jun 30, 2016 | Content marketing, Facebook marketing, Social media
Facebook is tweaking its algorithm to give friends and family more prominence on user feeds, a move that may hurt media outlets that rely on the network to draw readers. The social media giant said in a statement that the goal of the “news feed,” which...
Jun 13, 2016 | CPG, Facebook marketing, Online advertising, Online video, Viral and buyrals
Kleenex has continued its ‘someone needs someone’ ad campaign with this heart-warming Facebook video ad showing one 11-year old girl’s dedication towards helping dogs find homes. See why it’s our viral of the week below… This video is part of the larger “Someone Needs...
Jun 7, 2016 | Facebook marketing, Social media
Facebook has instructed all Android users to download its Messenger app, ending support for the service from directly within the social network’s own website. The move means that any one-to-one conversations will now have to be done via the Messenger App on mobile...
Jun 6, 2016 | Content marketing, Facebook marketing, Social media
UK Prime Minister David Cameron is to appear in BuzzFeed’s EU referendum event, which will be streamed using Facebook Live on June 10th. The Facebook Live “townhall” discussion will be moderated by editors from Buzzfeed and hosted on the...
Jun 3, 2016 | Facebook marketing
Facebook is using a new ‘deep text’ program to start scanning 10,000 posts a second in a bid to improve comments and catch spam. The Deep Text engine can understand text with “near-human accuracy” to help people get more out of the site and to help catch...
Jun 2, 2016 | China, Content marketing, CPG, Digital marketing skills, E-commerce and E-retailing, Facebook marketing, India, Latin America, Marketing through gaming, Mobile, Online advertising, Online video, Search engine marketing, Social media, Twitter marketing, USA, Viral and buyrals, WhatsApp
Internet users are talking to their phones much more, meaning that brands need to prepare for a hands-free future in digital, according to the annual report from digital guru Mary Meeker. Every year, Meeker’s State of the Internet presentation is used as an industry...
