Jun 2, 2016 | Digital marketing skills, Facebook marketing, Social media
One in four (24%) decision makers say Facebook is their preferred social channel of choice when seeking information on a purchasing decision, ranking it ahead of Twitter and LinkedIn, according to a new study. The Hotwire study entitled Changing Face of influence...
May 27, 2016 | E-commerce and E-retailing, Facebook marketing, Social media
ASOS customers in Australia are claiming that the clothing retailers Facebook page is being run by bots (or rather robotic staff), after a series of baffling replies to their inquiries. The nature of the replies from Asos, which were first spotted by Australian media...
May 27, 2016 | Facebook marketing
In a major move against Google, Facebook will begin showing adverts to people around the web; not just at those not logged in, but those without an account at all. Previously, the social network only displayed ads to Facebook members when they visited third-party...
May 24, 2016 | Facebook marketing, Social media
Facebook is changing the way it runs its Trending Topics feed, following accuastions that the social network is deliberatley excluding right wing politcal subjects from its charts. The move comes after an internal investigation that recommends more training for staff...
May 23, 2016 | CPG, Facebook marketing, Social media, Viral and buyrals
Last week, a mother’s video clip showing her hilarious reaction to trying on a Chewbacca mask became the most watched Facebook Live video ever. Kohl’s, the US supermarket that sold the toy, quickly made a follow up video, showing how brands need to react...
May 23, 2016 | Content marketing, Facebook marketing, Social media
“Keeping Up With The Kardashians” star Scott Disick has become the subject of web ridicule after mistakenly including all the instructions his advertisers sent him on a paid Instagram post. In which Scott Disick copied and pasted the email from the skinny tea...
May 18, 2016 | Facebook marketing, Mobile, Social media
Instagram is testing a new analytics tools that provide deeper analytics as the Facebook-owned photo-sharing platform aims to provide more value to brands and marketers. The new Instagram analytics platform, known as “Insights” in the app, provides...
May 16, 2016 | Facebook marketing, Social media
A couple of months on from Facebook’s launch of “Reactions”, Facebook has seen its new set of emojis boost engagement with the service, according to new research. The data, from Global Web Index, indicates that the replacement of the one-size-fits-all button appears...
May 11, 2016 | Facebook marketing, Regulation, Social media
Facebook has launched its photo-sharing app in the EU and Canada after adapting its controversial facial-recognition software to work around each region’s privacy laws. The program – Moments – was released in some countries in 2015, but withheld...
May 10, 2016 | Facebook marketing, Regulation
Facebook has lost the first round in a court fight against some of its users who allege it “unlawfully” collected and stored users’ biometric data derived from their faces in photographs. The judge presiding over the case in a California federal...
May 9, 2016 | Facebook marketing, Social media
It was Mother’s Day in over 80 countries on Sunday, and Facebook used the occasion to roll out its first temporary reaction- a flower to send to mums around the world.
May 6, 2016 | Facebook marketing, Mobile, Social media
A 10-year-old hacker has been awarded thousands of dollars for breaking into Instagram – a service he’s too young even to use. The Finnish security expert found a trick that would allow anyone to delete comments that had been left by users. The boy – named as Jani in...
Apr 28, 2016 | Facebook marketing, Mobile, Social media
Facebook shares have jumped after reporting a tripling of first quarter profits from a year earlier to $1.51bn, boosted by a huge increase in mobile. Back in 2012, Facebook made no revenues from mobile- now the social network dominates the smartphone ad market. Total...
Apr 28, 2016 | Facebook marketing, Mobile, Social media
Tinder is testing a new feature called ‘Tinder Social’ that reveals which of a user’s Facebook contacts are using it. The feature displays a list of Facebook friends who use Tinder, and even shows their profiles. That means the users can see their...
Apr 28, 2016 | Facebook marketing, Social media, WhatsApp
Dutch airline KLM has become one of the first brands to use Facebook’s new branded messenger bots, powered by Nexmo. Nexmo Chat App API allows businesses to communicate with customers on Facebook Messenger, WeChat, Viber and other chat apps, through leading CRM...
Apr 26, 2016 | Facebook marketing, Social media, WhatsApp
The overwhelming majority of customers (89%) would prefer to engage with AI-driven virtual assistants to speed up finding information from companies, according to new research. The findings, from Nuance, come a week after Facebook announced its new branded chatbots...
Apr 26, 2016 | E-commerce and E-retailing, Facebook marketing, Search engine marketing, Social media
One-third of consumers are using social networks to research products before making a purchase, strengthening the case for Facebook’s recent AI Messenger chatbots, according to new research. The data, from Global Web Index, looks at the role of social networks...
Apr 22, 2016 | E-commerce and E-retailing, Facebook marketing
Facebook is considering introducing a ‘tip jar’ which would let users give a cash tip in exchange for a good post, rather than just a ‘like’, according to a news report. The potential new product was first spotted by The Verge, who saw a...
Apr 22, 2016 | Facebook marketing, Social media
Iconic sunglasses brand Persol has launched an interactive graphic novel on social media, letting fans vote on what happens next in the story. 4 of 21 :: You spoke, we listened :: Frankie's taken his first step towards overthrowing The State, swiping a keycard...
Apr 20, 2016 | Facebook marketing, Online advertising, Online video, Social media
Facebook and Instagram are set to launch interactive video ads, letting brands include more clickable features within their videos. The rollover-style ads let viewers move their mouse over a video promo to access more information about a brand. Users will get a...
